Welcome! WHILE WERE WAITING FOR EVERYONE TO JOIN, PLEASE SHARE IN - - PowerPoint PPT Presentation
Welcome! WHILE WERE WAITING FOR EVERYONE TO JOIN, PLEASE SHARE IN THE CHAT BOX: YOUR NAME YOUR ORGANIZATION/AFFILIATION WHAT DO YOU LIKE TO DRINK WHEN YOURE THIRSTY? WATER MAGIC! EXPLORING PERCEPTIONS OF TAP WATER SAFETY
WHILE WE’RE WAITING FOR EVERYONE TO JOIN, PLEASE SHARE IN THE CHAT BOX:
EXPLORING PERCEPTIONS OF TAP WATER SAFETY AND THE IMPACT ON BEVERAGE CONSUMPTION AMONG YOUTH AND COMMUNITIES OF COLOR IN MINNEAPOLIS
KRISTEN KLINGLER & MORIAH MATERNOSKI – MINNEAPOLIS HEALTH DEPARTMENT COLIN KLOECKER – WATER BAR AND PUBLIC STUDIO
September 16, 2020 Minnesota Public Health Association Conference
Why is this topic of interest? How did we explore this issue in Minneapolis? What did we learn? How does this apply to your community?
CONCERNS ABOUT TAP WATER CAN INFLUENCE BEVERAGE CHOICES AND CONSUMPTION HABITS
SINCE 2015, THE MINNEAPOLIS HEALTH DEPARTMENT HAS LED A LOCAL “RETHINK YOUR DRINK” INITIATIVE TO RAISE AWARENESS ABOUT THE HARMFUL HEALTH EFFECTS OF SUGARY DRINKS.
This Photo by Unknown Author is licensed under CC BY-ND
OUR WORK IS GUIDED BY A TEAM OF COMMUNITY MEMBERS WHO ARE DEEPLY CONCERNED ABOUT HIGH RATES OF SUGARY DRINK CONSUMPTION TOGETHER, THEY RAISE AWARENESS OF THE ISSUE AND ADVOCATE FOR CHANGES TO POLICIES, SYSTEMS, AND THE BUILT ENVIRONMENT
WHILE ENCOURAGING PEOPLE TO DRINK WATER INSTEAD OF SUGARY DRINKS, WE HEARD FROM MANY PEOPLE THAT THEY DISTRUST TAP WATER.
This Photo by Unknown Author is licensed under CC BY-NC-ND
DISTRUST LED MANY PEOPLE TO PURCHASE BOTTLED WATER OR SUGARY DRINKS INSTEAD OF TAP WATER.
This Photo by Unknown Author is licensed under CC BY-NC
MINNEAPOLIS TAP WATER HAS BEEN RANKED IN THE TOP 10 WATER SYSTEMS NATIONWIDE! IT’S SAFE, CLEAN, AFFORDABLE, CONVENIENT, AND HEALTHY. HOW CAN WE ENCOURAGE MINNEAPOLIS RESIDENTS, ESPECIALLY YOUTH AND PEOPLE OF COLOR, TO CHOOSE TAP WATER OVER SUGARY DRINKS AND BOTTLED WATER?
This Photo by Unknown Author is licensed under CC BY-SA-NC
COMMUNITY ENGAGEMENT AND ASSESSMENT THROUGH THE WATER MAGIC PROJECT
WE CREATED THE WATER MAGIC PROJECT TO TALK WITH COMMUNITY RESIDENTS ABOUT WHAT THEY DRINK AND WHY.
Jan - April 2019
Planning and training
May – Sept 2019
Data collection
Oct – Dec 2019
Data analysis
March – April 2020
Community share- backs
May – Sept 2020
Design Thinking interviews
Oct – Dec 2020
Strategic planning
ADULT LEADERSHIP TEAM MEMBERS DEVELOPED SURVEY QUESTIONS WHILE YOUTH CREATED WATER FORTUNES. WATER BAR CONSTRUCTED INTERACTIVE DISPLAY BOARDS BASED ON YOUTH FEEDBACK EVERYONE WAS TRAINED ON HOW TO COLLECT DATA
WE ATTENDED 41 COMMUNITY EVENTS YOUTH HELPED CONDUCT 1,000+ SURVEYS:
NEIGHBORHOODS
WE ASKED QUESTIONS IN ENGLISH, SPANISH, AND SOMALI
LEADERSHIP TEAM MEMBERS DISCUSSED QUANTITATIVE FINDINGS IN A WEBINAR YOUTH AND LEADERSHIP TEAM MEMBERS IDENTIFIED QUALITATIVE THEMES AT A “DATA JAM” WATER BAR CREATED INFOGRAPHICS TO VISUALLY SUMMARIZE OUR FINDINGS
Results by Race Other Results Results by Age Results by Geography
LEADERSHIP TEAM MEMBERS PLANNED EVENTS TO SHARE BACK INITIAL FINDINGS, CHECK RESULTS, AND GATHER ADDITIONAL INPUT WE HOSTED 3 GATHERINGS BEFORE COVID-19 RESTRICTIONS BEGAN
LEADERSHIP TEAM MEMBERS ARE CONDUCTING ITERATIVE INTERVIEWS WITH COMMUNITY MEMBERS INTERVIEWS ARE SEMI-STRUCTURED CONVERSATIONS DESIGNED TO GATHER DEEPER INSIGHTS ON TRUST AND SAFETY
This Photo by Unknown Author is licensed under CC BY-SA-NC
SERIOUS CONCERNS EXIST IN CERTAIN POPULATIONS WHICH LEADS TO LOWER WATER CONSUMPTION
What do you choose most often when you’re thirsty? 49% chose bottled water or sugary drinks instead of tap water When you drink water, what kind do you choose? Nearly 60% chose bottled or filtered water instead of tap water Where do you feel safe drinking tap water? 17% felt unsafe at home; 31% at school; 33% at work; 52% at public fountains Tap vs. bottled water: which one wins? Bottled water was safer (43%), cleaner (53%), and better tasting (52%) Do your perceptions impact your behaviors? 30% spent money on bottled water because they don’t think tap water is safe
Respondents cited concerns about taste, color, odor, visible particles, and temperature. They would be more motivated to trust tap water quality if:
information
test kits, reusable water bottles
hydration stations
Youth and community- driven at all stages Public health-art- academic collaboration Fun and interactive data collection, analysis, and sharing methods Breadth and depth
received Transparency with data analysis; community empowered to interpret results Filled gap in local data Deep listening and continuous feedback loop with community
GROUP DISCUSSION + Q&A
What does your community think about tap water? How do these perceptions influence their beverage choices? What components of Water Magic could you adapt and use in your own community? What questions do you have for us?
WATER BAR & PUBLIC STUDIO
WWW.WATER-BAR.ORG COLIN@WATER-BAR.ORG
MINNEAPOLIS RETHINK YOUR DRINK
WWW.RETHINKYOURDRINK.MINNEAPOLISMN.GOV KRISTEN.KLINGLER@MINNEAPOLISMN.GOV MORIAH.MATERNOSKI@MINNEAPOLISMN.GOV