Welcome! WHILE WE’RE WAITING FOR EVERYONE TO JOIN, PLEASE SHARE IN THE CHAT BOX: • YOUR NAME • YOUR ORGANIZATION/AFFILIATION • WHAT DO YOU LIKE TO DRINK WHEN YOU’RE THIRSTY?
WATER MAGIC! EXPLORING PERCEPTIONS OF TAP WATER SAFETY AND THE IMPACT ON BEVERAGE CONSUMPTION AMONG YOUTH AND COMMUNITIES OF COLOR IN MINNEAPOLIS KRISTEN KLINGLER & MORIAH MATERNOSKI – MINNEAPOLIS HEALTH DEPARTMENT COLIN KLOECKER – WATER BAR AND PUBLIC STUDIO September 16, 2020 Minnesota Public Health Association Conference
Why is this topic of interest? How did we explore this issue in Minneapolis? PRESENTATION OVERVIEW What did we learn? How does this apply to your community?
WHY IS THIS TOPIC OF INTEREST? CONCERNS ABOUT TAP WATER CAN INFLUENCE BEVERAGE CHOICES AND CONSUMPTION HABITS
SINCE 2015, THE MINNEAPOLIS HEALTH DEPARTMENT HAS LED A LOCAL “RETHINK YOUR DRINK” INITIATIVE TO RAISE AWARENESS ABOUT THE HARMFUL HEALTH EFFECTS OF SUGARY DRINKS. This Photo by Unknown Author is licensed under CC BY-ND
OUR WORK IS GUIDED BY A TEAM OF COMMUNITY MEMBERS WHO ARE DEEPLY CONCERNED ABOUT HIGH RATES OF SUGARY DRINK CONSUMPTION TOGETHER, THEY RAISE AWARENESS OF THE ISSUE AND ADVOCATE FOR CHANGES TO POLICIES, SYSTEMS, AND THE BUILT ENVIRONMENT
WHILE ENCOURAGING PEOPLE TO DRINK WATER INSTEAD OF SUGARY DRINKS, WE HEARD FROM MANY PEOPLE THAT THEY DISTRUST TAP WATER. This Photo by Unknown Author is licensed under CC BY-NC-ND
DISTRUST LED MANY PEOPLE TO PURCHASE BOTTLED WATER OR SUGARY DRINKS INSTEAD OF TAP WATER. This Photo by Unknown Author is licensed under CC BY-NC
MINNEAPOLIS TAP WATER HAS BEEN RANKED IN THE TOP 10 WATER SYSTEMS NATIONWIDE! IT’S SAFE, CLEAN, AFFORDABLE, CONVENIENT, AND HEALTHY. HOW CAN WE ENCOURAGE MINNEAPOLIS RESIDENTS, ESPECIALLY YOUTH AND PEOPLE OF COLOR, TO CHOOSE TAP WATER OVER SUGARY DRINKS AND BOTTLED WATER? This Photo by Unknown Author is licensed under CC BY-SA-NC
HOW DID WE EXPLORE THIS ISSUE IN MINNEAPOLIS? COMMUNITY ENGAGEMENT AND ASSESSMENT THROUGH THE WATER MAGIC PROJECT
WE CREATED THE WATER MAGIC PROJECT TO TALK WITH COMMUNITY RESIDENTS ABOUT WHAT THEY DRINK AND WHY .
WATER MAGIC PROJECT TIMELINE Planning and Design Thinking interviews Data analysis training Jan - April 2019 Oct – Dec 2019 May – Sept 2020 May – Sept 2019 March – April 2020 Oct – Dec 2020 Community share- Data collection Strategic planning backs
PLANNING & TRAINING: JAN – APRIL 2019 ADULT LEADERSHIP TEAM MEMBERS DEVELOPED SURVEY QUESTIONS WHILE YOUTH CREATED WATER FORTUNES . WATER BAR CONSTRUCTED INTERACTIVE DISPLAY BOARDS BASED ON YOUTH FEEDBACK EVERYONE WAS TRAINED ON HOW TO COLLECT DATA
DATA COLLECTION: MAY – SEPT 2019 WE ATTENDED 41 COMMUNITY EVENTS YOUTH HELPED CONDUCT 1,000+ SURVEYS: • AGE RANGE: 8 – 65 YEARS OLD • 62% PEOPLE OF COLOR • 47% MALE, 62% FEMALE • 66% FROM LOWER-INCOME NEIGHBORHOODS WE ASKED QUESTIONS IN ENGLISH, SPANISH, AND SOMALI
DATA ANALYSIS: OCT – DEC 2019 LEADERSHIP TEAM MEMBERS DISCUSSED QUANTITATIVE FINDINGS IN A WEBINAR YOUTH AND LEADERSHIP TEAM MEMBERS IDENTIFIED QUALITATIVE THEMES AT A “DATA JAM” WATER BAR CREATED INFOGRAPHICS TO VISUALLY SUMMARIZE OUR FINDINGS
Results by Race Results by Geography Results by Age Other Results
COMMUNITY SHARE-BACKS: MARCH – APRIL 2020 LEADERSHIP TEAM MEMBERS PLANNED EVENTS TO SHARE BACK INITIAL FINDINGS, CHECK RESULTS, AND GATHER ADDITIONAL INPUT WE HOSTED 3 GATHERINGS BEFORE COVID-19 RESTRICTIONS BEGAN
DESIGN THINKING INTERVIEWS: MAY – SEPT 2020 LEADERSHIP TEAM MEMBERS ARE CONDUCTING ITERATIVE INTERVIEWS WITH COMMUNITY MEMBERS INTERVIEWS ARE SEMI-STRUCTURED CONVERSATIONS DESIGNED TO GATHER DEEPER INSIGHTS ON TRUST AND SAFETY This Photo by Unknown Author is licensed under CC BY-SA-NC
WHAT DID WE LEARN? SERIOUS CONCERNS EXIST IN CERTAIN POPULATIONS WHICH LEADS TO LOWER WATER CONSUMPTION
What do you choose most often when you’re thirsty? 49% chose bottled water or sugary drinks instead of tap water When you drink water, what kind do you choose? Nearly 60% chose bottled or filtered water instead of tap water KEY QUANTITATIVE Where do you feel safe drinking tap water? FINDINGS 17% felt unsafe at home; 31% at school; 33% at work; 52% at public fountains Tap vs. bottled water: which one wins? Bottled water was safer (43%), cleaner (53%), and better tasting (52%) Do your perceptions impact your behaviors? 30% spent money on bottled water because they don’t think tap water is safe
KEY QUALITATIVE THEMES Respondents cited concerns about taste, color, odor, visible particles, and temperature . They would be more motivated to trust tap water quality if: • City officials provided more information • Landlords replaced lead pipes • Residents received free filters , test kits , reusable water bottles • Schools and parks added hydration stations
BASED ON THESE RESULTS, WE MAY PURSUE… • CREATING A CITYWIDE CAMPAIGN TO PROMOTE MINNEAPOLIS TAP WATER • DISTRIBUTING PERSONAL TAP WATER TEST KITS OR WATER FILTERS • MAKING WATER THE DEFAULT DRINK IN KIDS MEALS AND CONCESSIONS • ADOPTING POLICIES TO MAKE SUGARY DRINKS MORE EXPENSIVE THAN WATER • HOSTING TAP WATER TASTE TESTS • REPLACING DRINKING FOUNTAINS WITH HYDRATION STATIONS • DISTRIBUTING REUSABLE WATER BOTTLES • ARRANGING GROUP TOURS OF THE MINNEAPOLIS WATER TREATMENT FACILITY • INCENTIVIZING PROPERTY OWNERS TO REPLACE LEAD PIPES AND FIXTURES
WHAT MADE OUR PROCESS UNIQUE AND EFFECTIVE? Fun and interactive Public health-art- Breadth and depth Youth and community- data collection, academic of information driven at all stages analysis, and sharing collaboration received methods Transparency with data analysis; Deep listening and Filled gap in local community continuous feedback data empowered to loop with community interpret results
HOW DOES THIS APPLY TO YOUR COMMUNITY? GROUP DISCUSSION + Q&A
What does your community think about tap water? How do these perceptions influence their beverage choices? TELL US What components of Water Magic WHAT YOU could you adapt and use in your own community? THINK! What questions do you have for us?
THANK YOU TO OUR PROJECT PARTNERS
WANT TO LEARN MORE? MINNEAPOLIS RETHINK YOUR DRINK WATER BAR & PUBLIC STUDIO WWW.RETHINKYOURDRINK.MINNEAPOLISMN.GOV WWW.WATER-BAR.ORG KRISTEN.KLINGLER@MINNEAPOLISMN.GOV COLIN@WATER-BAR.ORG MORIAH.MATERNOSKI@MINNEAPOLISMN.GOV
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