WE SEE THINGS DIFFERENTLY. CREATING A DIGITAL BRAND AND WHAT THE - - PowerPoint PPT Presentation

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WE SEE THINGS DIFFERENTLY. CREATING A DIGITAL BRAND AND WHAT THE - - PowerPoint PPT Presentation

Jan 29, 2023 10 likes •271 views

WE SEE THINGS DIFFERENTLY. CREATING A DIGITAL BRAND AND WHAT THE HELL THAT MEANS I BELIEVE THE ONLY WAY TO GROW IS TO PUSH THE LIMITS. SERIAL ENTREPRENEUR. CHIEF DIFFERENCE MAKER. PENN STATE BOARD MEMBER. AN AWARD-WINNING MARKETER

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WE SEE THINGS DIFFERENTLY.

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CREATING A DIGITAL

BRAND AND WHAT THE

HELL THAT MEANS

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MEET THE TEAM

“I BELIEVE THE ONLY WAY TO GROW IS TO PUSH THE LIMITS.”

SERIAL ENTREPRENEUR. CHIEF DIFFERENCE MAKER. PENN STATE BOARD MEMBER. AN AWARD-WINNING MARKETER AND LOVER OF ALL THINGS THE SIR, MY GUY, BUSINESS, AND SMART PEOPLE.

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WHAT WE’LL TALK ABOUT

THE BASICS ABOUT BRANDING

  • The who, what, when, where, why of a brand.

HOW THEY TRANSLATE TO THE DIGITAL WORLD

  • What translating to a digital world means
  • Letting your brand shape all the things you do, especially digitally
  • Using the right platforms for your brand
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BRANDING— WHAT IS IT?

A look, a feeling, a statement.

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Run Happy Real Beauty

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HOW BRANDING TRANSLATES TO

Basically, it’s how digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication or engagement. What does that mean?

THE DIGITAL WORLD

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It means how you project your company online.

your website / / app / / videos / / reviews / / online marketing / / JUST ABOUT EVERYTHING ONLINE!

SOCIAL MEDIA

PLATFORMS

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Samples of letting your brand shape all the things you do / / carrying your brand through:

LETTING YOUR BRAND SHAPE

ALL THE THINGS YOU DO

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We’re a team united by one purpose: To inspire everyone to run and be active. Tagline: Run Happy

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brooksrunning.com

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/Brooks Running

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/brooksrunning

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Campaign: My Run Signature

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Dove is committed to helping all women realize their personal beauty potential by creating products that deliver real care.

#RealBeauty

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Campaign: My Beauty My Say

Real Beauty Sketches

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Campaign: My Beauty My Say

#MyBeautyMySay

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First, ask yourself how you like to communicate best.

  • Words, Pictures, or Speaking

Identify your ideal content creation platform and then, assess the best digital channels to market your content through.

USING THE RIGHT PLATFORMS

FOR YOUR BRAND

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Then, Choose Your Platform(s) – but ask yourself these questions fjrst:

  • Is my audience there?
  • What kind of content does this channel require (e.g.

writing, video, photography, etc.) – do I enjoy creating this?

  • What channels are people in my industry engaging

with and succeeding with?

  • Do I have enough time to dedicate to the channel’s

upkeep?

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Download this presentation online: kkmpr.com

The Sir / / Murphy

THANK YOU