Wardley Mapping Mapping a scaleup Rachel Murphy - CEO - - PowerPoint PPT Presentation

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Wardley Mapping Mapping a scaleup Rachel Murphy - CEO - - PowerPoint PPT Presentation

Wardley Mapping Mapping a scaleup Rachel Murphy - CEO difrent.co.uk 12 months ago difrent.co.uk 12 months New map Knowing what Delivery Disco we Lead of Our Our cant/should an message people not do outcome Brand Utility


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SLIDE 1

Wardley Mapping

Mapping a scaleup

Rachel Murphy - CEO

difrent.co.uk

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SLIDE 2

difrent.co.uk

12 months ago

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SLIDE 3
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SLIDE 4

12 months

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SLIDE 5

New map

Our message Brand Create revenue from IP of an

  • utcome

Knowing what we can’t/should not do

Smart Portfolio Rich Picture

Disco Alpha Beta

Processes Company Benefits Offices Our people Recoup project cost through resell

Delivery Lead of an

  • utcome

Back office systems Accessibility tool for legacy apps

Utility threat eg AWS competitors N e w b i z

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SLIDE 6

The mapping movement

Gaining more momentum Trained 75 people Using it a lot with clients

  • NHS
  • British Psychology Society
  • Royal Opera House
  • Sussex Police Force

developing tool - open source

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SLIDE 7

Thank you Got questions? Ask me!

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SLIDE 8

I love talking about mapping, let’s keep the conversation going.

@rachel0404 Rachel Murphy rach@difrent.co.uk

Grab me while I’m here or

difrent.co.uk