Walking the Talk Co-creating the future of online research communities Thomas Troch Senior Research Innovator Tom De Ruyck Head of Research Communities Think Opportunity! Smart Research Technology for Cost-Conscious Times ASC | London, 27.04.2012
“Market Researchers: A Compass In The Financial Sandstorm” (Bortner, 2008) Less dollars will be available for new studies… Impact of economic uncertainty on market research @thomastroch
“Market Researchers: A Compass In The Financial Sandstorm” (Bortner, 2008) Less dollars will be available for new studies… … while the business will demand more new ideas than ever. Impact of economic uncertainty on market research @thomastroch
“Serendip Multimedia Research Device” (Troch, 2010) Constraints and a good old paradox are the perfect ingredients to stimulate creative solutions. Background in Industrial Design thomas@insites-consulting.com @thomastroch
RESEARCH @thomastroch
RESEARCH carefully screened group of consumers gathered around a common interest @thomastroch
joining a closed online platform longitudinal connection managed by passionate moderators RESEARCH carefully screened group of consumers gathered around a common interest @thomastroch
joining a closed online platform longitudinal connection managed by passionate moderators co-creation & collaboration perceptions motivations underlying emotions RESEARCH aspirations carefully screened group of consumers gathered around a common interest @thomastroch
“The capabilities of market driven organizations” (Day, 1994) How to evaluate research methodologies and stimulate research innovation? Transformational benefits Informational benefits Automational benefits @thomastroch
Everybody Famous community cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150) Automational benefits of #MROC
Everybody Famous community cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150) Automational benefits of #MROC
Everybody Famous community cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150) Automational benefits of #MROC access more research results faster and in a cost-efficient way
The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC
The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC
The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC
The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC discussions excel in number, length and richness
My Transfer Idea community consecutive learning over time co-creation and iteration of ideas and concepts Transformational benefits of #MROC
My Transfer Idea community consecutive learning over time co-creation and iteration of ideas and concepts Transformational benefits of #MROC
My Transfer Idea community consecutive learning over time co-creation and iteration of ideas and concepts Transformational benefits of #MROC increasing the impact of research and embedding the voice of the customer within the organization
How to go beyond the current benefits to combine an efficient approach with an engaging and impactful experience? Research participants Colleagues Online Research Community Clients @thomastroch
#MROC Coffee&Learn.
debugging and prioritizing software roadmap tips & tricks for managing MROCs #MROC Coffee&Learn. guidelines for efficient analysis Co-creation with colleagues
debugging and prioritizing software roadmap tips & tricks for managing MROCs #MROC Coffee&Learn. guidelines for efficient analysis Co-creation with colleagues
debugging and prioritizing software roadmap tips & tricks for managing MROCs #MROC Coffee&Learn. guidelines for efficient analysis Co-creation with colleagues
debugging and software roadmap tips & tricks for managing MROCs #MROC Coffee&Learn. guidelines for efficient analysis Co-creation with colleagues automational improvements
#MROC Walk the Talk community, 2012 @thomastroch
#MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants
#MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants
#MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants
#MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants informational improvements
#MROC Client Connect Day Rotterdam, 2010 @thomastroch
#MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision Impactful communication for maximum ROI tools to leverage research externally Co-creation with clients
#MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally Co-creation with clients
#MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally Co-creation with clients
#MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally Co-creation with clients transformational improvements
creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders Conclusion
creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders Conclusion
creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders Conclusion
walk the talk Conclusion thomas@insites-consulting.com @thomastroch
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