Walking the Talk Co-creating the future of online research - - PowerPoint PPT Presentation

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Walking the Talk Co-creating the future of online research - - PowerPoint PPT Presentation

Sep 08, 2022 338 likes •738 views

Walking the Talk Co-creating the future of online research communities Thomas Troch Senior Research Innovator Tom De Ruyck Head of Research Communities Think Opportunity! Smart Research Technology for Cost-Conscious Times ASC | London,

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Walking the Talk

Co-creating the future of

  • nline research communities

Senior Research Innovator

Thomas Troch

Think Opportunity! Smart Research Technology for Cost-Conscious Times ASC | London, 27.04.2012 Head of Research Communities

Tom De Ruyck

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Impact of economic uncertainty on market research

Less dollars will be available for new studies…

@thomastroch

“Market Researchers: A Compass In The Financial Sandstorm” (Bortner, 2008)

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Impact of economic uncertainty on market research

Less dollars will be available for new studies… … while the business will demand more new ideas than ever.

@thomastroch

“Market Researchers: A Compass In The Financial Sandstorm” (Bortner, 2008)

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Background in Industrial Design

thomas@insites-consulting.com @thomastroch

Constraints and a good old paradox are the perfect ingredients to stimulate creative solutions.

“Serendip Multimedia Research Device” (Troch, 2010)

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RESEARCH

@thomastroch

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RESEARCH

carefully screened group of consumers gathered around a common interest

@thomastroch

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RESEARCH

carefully screened group of consumers gathered around a common interest joining a closed online platform longitudinal connection managed by passionate moderators

@thomastroch

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RESEARCH

carefully screened group of consumers gathered around a common interest joining a closed online platform longitudinal connection managed by passionate moderators co-creation & collaboration perceptions motivations underlying emotions aspirations

@thomastroch

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How to evaluate research methodologies and stimulate research innovation?

@thomastroch

Automational benefits Informational benefits Transformational benefits

“The capabilities of market driven organizations” (Day, 1994)

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Everybody Famous community

Automational benefits of #MROC

cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150)

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Everybody Famous community

Automational benefits of #MROC

cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150)

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Everybody Famous community

Automational benefits of #MROC

cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150)

access more research results faster and in a cost-efficient way

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Informational benefits of #MROC

longitudinal and asynchronous connection integrated multimedia tools game thinking

The Heineken Concept Club community

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Informational benefits of #MROC

longitudinal and asynchronous connection integrated multimedia tools game thinking

The Heineken Concept Club community

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Informational benefits of #MROC

longitudinal and asynchronous connection integrated multimedia tools game thinking

The Heineken Concept Club community

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The Heineken Concept Club community

Informational benefits of #MROC

longitudinal and asynchronous connection integrated multimedia tools game thinking

discussions excel in number, length and richness

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Transformational benefits of #MROC

consecutive learning over time co-creation and iteration of ideas and concepts

My Transfer Idea community

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Transformational benefits of #MROC

consecutive learning over time co-creation and iteration of ideas and concepts

My Transfer Idea community

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Transformational benefits of #MROC

increasing the impact

  • f research and

embedding the voice

  • f the customer within

the organization

My Transfer Idea community

consecutive learning over time co-creation and iteration of ideas and concepts

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Online Research Community Colleagues Research participants Clients

How to go beyond the current benefits to combine an efficient approach with an engaging and impactful

@thomastroch

experience?

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#MROC Coffee&Learn.

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#MROC Coffee&Learn.

Co-creation with colleagues

debugging and prioritizing software roadmap tips & tricks for managing MROCs guidelines for efficient analysis

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#MROC Coffee&Learn.

Co-creation with colleagues

debugging and prioritizing software roadmap tips & tricks for managing MROCs guidelines for efficient analysis

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#MROC Coffee&Learn.

Co-creation with colleagues

debugging and prioritizing software roadmap tips & tricks for managing MROCs guidelines for efficient analysis

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#MROC Coffee&Learn.

Co-creation with colleagues

debugging and software roadmap tips & tricks for managing MROCs guidelines for efficient analysis

automational improvements

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@thomastroch

#MROC Walk the Talk community, 2012

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#MROC Walk the Talk community, 2012

Co-creation with research participants

it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback

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#MROC Walk the Talk community, 2012

Co-creation with research participants

it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback

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#MROC Walk the Talk community, 2012

Co-creation with research participants

it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback

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#MROC Walk the Talk community, 2012

Co-creation with research participants

it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback

informational improvements

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@thomastroch

#MROC Client Connect Day Rotterdam, 2010

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#MROC Client Connect Day Rotterdam, 2010

Co-creation with clients

tools to convince colleagues of conversation vision Impactful communication for maximum ROI tools to leverage research externally

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#MROC Client Connect Day Rotterdam, 2010

Co-creation with clients

tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally

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#MROC Client Connect Day Rotterdam, 2010

Co-creation with clients

tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally

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#MROC Client Connect Day Rotterdam, 2010

Co-creation with clients

tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally

transformational improvements

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Conclusion

creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders

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Conclusion

creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders

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Conclusion

creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders

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Conclusion

walk the talk

thomas@insites-consulting.com @thomastroch