Vera Marie Rodewald VISUAL STORYTELLING 16. Oktober 2019 Eustory Next Generation Summit
SOME WORDS ABOUT ME Hi! I‘m a media educator • teaching at different universities in media education • working with students to show them how to use digital media in a creative way • editor-in-chief of Mediennetz Hamburg • project lead of Nachrichten für Kinder (news for kids) • artistic director of PLAY – Creative Gaming Festival 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 2
AGENDA I. Exercise: Warm Up II. Storytelling I. Definition II. Hero‘s Journey III. Exercise: How to find a story III. Storytelling in Journalism I. Visual Storytelling II. Multimedia Storytelling III. Exercise: Examples of multimedia reportages IV. Matching Story and Format I. Exercise: Finding the right formats II. Exercise: Interactive Infographic – Hero‘s Journey 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 3
WARM UP – DING Your task: 1. Find a partner. 2. One of you is the storyteller and the other one is giving signals by clapping hands. 3. The storyteller starts his/her story with „ Once upon a time...“ and continues the story with his/her own ideas. 4. When the other one claps, the storyteller has to change the last word, every time his/her partner is clapping hands. 5. Change roles and try again. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 4
5W1H – INTERROGATIVE WORDS In journalistic writing, we report neutrally , objectively and without judgement . Instead, we reflect the facts of the situation. • Who? • What? • When? • Where? • Why? • How? 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 5
STORYTELLING HOW DO WE TELL THE STORY? "... using targeted, conscious and skilful stories to better understand important content, to sustain listeners' learning and participation, to disseminate ideas, to foster intellectual participation, and to add a new quality to communication .“ Karolina Frenzel, Michael Müller, Hermann Sottong: „ Storytelling – Das Praxisbuch“ (2006), S. 3 – own translation. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 6
STORYTELLING Method … • in which recipients receive knowledge, ideas, products or other information through constructed or real stories • that attempts to simplify information and visualize it The aim is … to awake the interest of the recipient and also to anchor the desired message easily in his memory. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 7
STORYTELLING Even though there are many definitions, each story has certain characteristics • One or more protagonist (s) • An event or problem • The solution, the circumvention of the problem or the failure 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 8
WHAT IS A GOOD STORY? The story … ... activates: A good story makes the recipient listen and deal with the subject matter. A good story can catch the attention of the recipient with a successful entry that is as specific to the target group as possible, and make him or her listen, join in, click, etc. ... emotionalizes: A good story is emotionally involving. Which emotions are adressed depends on the story, the topic and the purpose. Not only positive emotions such as joy, security or trust can move a recipient, but also negative emotions such as fear and terror can anchor a topic more firmly in the memory. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 9
HERO‘S JOURNEY JOSEPH CAMPBELL(1949): THE HERO WITH A THOUSAND FACES 1. The Ordinary World 2. The Call to Adventure 3. Cross the First Threshold 4. Trials, Friends and Foes 5. Magical Mentor (or the Mentor with Supernatural Aid) 6. Dragon‘s Lair 7. Moment of Despair 8. Ultimate Treasure 9. Homeword Bound 10. Rebirth & The Champion‘s Return 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 10
HERO‘S JOURNEY 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 11
HOW TO FIND A STORY? Your task: 1. Roll the dices. 2. Which symbols do you recognize on top of the dices? 3. What story do they tell you? What associatons do you have when you look at the symbols? 4. Put the dices in an ordner which fits your story best. What is your story? 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 12
STORYTELLING IN JOURNALISM 1. What is the story? 2. What are the news? 3. How to tell the story? „The medium is the message “ (Marshall McLuhan) There are plenty of ways to tell the story in a touching way: Short or long, analog or digital, with or without photos, graphics, videos or animation. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 13
VISUAL STORYTELLING: DEFINITION The visual storytelling (narration) is a way of communicating with a viewer without using words only, but through visual images . 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 14
VISUAL STORYTELLING: TEXT A whole story in one headline and three words. Together with the picture placed under the headline nothing more needs to be told to create a certain feeling of cohesion. „ We are pope “ (2005) Totum pro parte 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 15
VISUAL STORYTELLING: PHOTOS Pictures can say more than 1000 words! Images are faster to process than texts, are easier to understand and to remember. Chancellor Angela Merkel in the discussion with the G7 heads of states and governments. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 16
VISUAL STORYTELLING: CARTOONS Underline the statement of the text with a mostly ironic drawing or even completely replace it. Similar formats are graphic novels, memes, and gifs. Cartoon: Hilary Price 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 17
VISUAL STORYTELLING: INFOGRAPHICS An infographic, or information graphic, is designed to convey a huge set of data in a fraction of the time that it takes to wade through a dense, numbers-heavy paragraph. The best ones are also entertaining. What is the story in the data? Alberto Antoniazzi 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 18
MULTIMEDIA STORYTELLING Combining text, visuals and multimedia elements in one journalistic format, one by one or all together. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 19
SOUNDS (EXAMPLES) Audio tracks Audio tracks embedded in the text and story. Audio slideshows Slideshow with audio tracks. https://edition.cnn.com/interactive/2016/0 2/living/love-story/ https://rufposten.de/daten/xcess/ CNN asked people to leave a voicemail Audio slideshow about a bar in Germany. and tell their love stories. 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 20
WEB DOCUMENTARY Journey to the End of the Coal http://www.honkytonk.fr/index.p hp/webdoc/ (2010, lemonde.fr., France) 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 21
GAMES/INTERACTIVES (EXAMPLES) The Uber Games – Financial Times Bury me, my love https://ig.ft.com/uber-game/ http://burymemylove.arte.tv/prologue Get Bad News https://getbadnews.com/ #play 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 22
MULTIMEDIA STORYTELLING: SCROLLYTELLING Scrollytelling Multimedia elements in one story: Text, photos, videos and slideshows. http://www.nytimes.com/projects/2012/snow- fall/index.html#/?part=tunnel-creek (2012, The New York Times, USA) 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 23
MULTIMEDIA STORYTELLING: SCROLLYTELLING https://www.theguardian.com/world/in teractive/2013/may/26/firestorm- bushfire-dunalley-holmes-family (2013, The Guardian, UK) 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 24
MULTIMEDIA REPORTAGE: POINT AND CLICK http://outmywindow.nfb.ca/#/outm ywindow (2010, National Film Board of Canada, Canada) 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 25
MULTIMEDIA ELEMENTS STORYTELLING FORMATS Au ß en ein Puff, innen H ö lle Audio slideshow (German only) https://rufposten.de/daten/xcess/ (sueddeutsche.de, 2009) Love Story Audio tracks Your task: https://edition.cnn.com/interactive/2016/02/living/love-story/ (cnn.com, 2016) Journey tot he End of Coal Browse the different storytelling formats. Web Documentary https://www.honkytonk.fr/index.php/webdoc/ (lemonde.fr, 2008) • What is the story? (Protagonist, problem, The Uber Game Newsgame solution?) https://www.ig.ft.com/uber-game/ (Financial Times, 2017) Bury me, my Love Newsgame • Which multimedia elements do you find? http://burymemylove.arte.tv/ (arte.tv, 2017) Get Bad News • What is special in each story? Newsgame http://getbadnews.com/#intro (Drog, 2018) • How is the story told and which role do the Snow Fall Scrollytelling http://www.nytimes.com/projects/2012/snow- fall/index.html#/?part=tunnel-creek multimedia elements play in it? (The New York Times, 2012) Firestorm Scrollytelling https://www.theguardian.com/world/interactive/2013/may/26/firestorm Collect multimedia elements you like to point -bushfire-dunalley-holmes-family (The Guardian, 2013) Out my Window out. Multimedia reportage http://outmywindow.nfb.ca/#/outmywindow (National Film Board of Canada, 2010) 10/16/19 VERA MARIE RODEWALD | EUSTORY NEXT GENERATION SUMMIT 26
Recommend
More recommend
