Visitor Experience The Human Centred Approach @_lisabaxter What is - PowerPoint PPT Presentation

... HELLO Visitor Experience The Human Centred Approach @_lisabaxter

What is a prototype? • A tool for developing new ideas • A vehicle for obtaining buy- in • Makes abstract concepts tangible • Gives you permission to take risks • An iterative improvement tool • It’s sharable • It’s fun

How do you do it?? • Stay focussed on the user • Keep it quick , simple and light • Bring the idea to life • Don’t fall in love to early • Invite feedback • Chuck out the duds • Test, learn, adapt then test again

Explor xplore the Bri e the Brief ef Gen Gener erate te idea ideas Make Cho Mak e Choices ices Empathise with the human Aim for quantity not quality Which fit the brief Be a magpie Seek wild and unusual ideas Which excite and inspire Don’t self censor Chuck out the duds

Rapid Sketching

Poster Pitch

Story Board

Mood Board

3d Modelling

The Human Story

Keep it simple Think with your hands Keep the human experience in mind Make it ‘sell’ the idea Demonstrate how it fits the brief

Testing • Audience feedback is key • Ask lots of open questions • Create appropriate response mechanisms • Use the data to refine and adapt your idea • Don’t be afraid to test again if necessary

“If you want creative workers you need to give them time to play.” John Cleese