Visitor Experience The Human Centred Approach @_lisabaxter What is - - PowerPoint PPT Presentation

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Visitor Experience

The Human Centred Approach @_lisabaxter

What is a prototype?

• A tool for developing new

ideas

• A vehicle for obtaining buy-

in

• Makes abstract concepts

tangible

• Gives you permission to

take risks

• An iterative improvement

tool

• It’s sharable
• It’s fun

• Stay focussed on the user
• Keep it quick, simple and

light

• Bring the idea to life
• Don’t fall in love to early
• Invite feedback
• Chuck out the duds
• Test, learn, adapt then test

again

How do you do it??

Explor xplore the Bri e the Brief ef

Empathise with the human Be a magpie

Gen Gener erate te idea ideas

Aim for quantity not quality Seek wild and unusual ideas Don’t self censor

Mak Make Cho e Choices ices

Which fit the brief Which excite and inspire Chuck out the duds

Rapid Sketching

Poster Pitch

Story Board

Mood Board

3d Modelling

The Human Story

Keep it simple Think with your hands Keep the human experience in mind Make it ‘sell’ the idea Demonstrate how it fits the brief

Testing

• Audience feedback is key
• Ask lots of open questions
• Create appropriate response mechanisms
• Use the data to refine and adapt your idea
• Don’t be afraid to test again if necessary

“If you want creative workers you need to give them time to play.” John Cleese