Visioneering the meetings of the future Mark Cooper, IACC 1 - - PowerPoint PPT Presentation

Visioneering the meetings of the future

Mark Cooper, IACC

1

2

Innovation relies on managed serendipity – The ability to leverage the productive collision of PEOPLE and IDEAS through the right tools and the right PLACES.

3

What we will look at today.

A little background on myself and IACC An overview of the meeting room of the future initiative Review the key findings from the research Look at trends in food and beverage & address the chef! Look at inspiring new environments Consider how tech and AV is effecting meetings

4

Website: Slido.com Event Code: IACCAAP

5

#IACCAAP

6

IACC Fast facts.

1981 >300 venues 25 countries 1% share Unique

#IACCAAP

7

Meeting rooms Food & beverage Recreation Fitness Technology

Typical.

Guest Rooms

Guest rooms Food & Beverage Recreation Fitness Technology

Meetings

Vs.

#IACCAAP

8

Most Popular. Why?

Image source: The Guardian

9

Group Discussions

In five years time, what do we foresee will be the significant changes we will see in;

How people will learn at conferences & meetings ? Tech & how delegates communicate/collaborate ? What will meeting spaces look and feel like ? Food & beverage ?

Website: Slido.com Event Code: IACCAAP

10

Let’s look at the 2017 trends, from a planner perspective.

#IACCAAP

11

250 respondents from five continents We looked for geographical and generational divides We asked if venue marketing practices aligned with buyers priorities? Good distribution

• f planners across

corporate, association and government meetings

IACC meeting room of the future.

Survey background.

Meeting planner survey:

#IACCAAP

12

Bringing together the brightest minds in the industry.

IACC members Meeting planners Industry experts Suppliers

#IACCAAP

13

Key findings.

Meetings now and in the future

Educational

• bjectives remain

critical, but personalised experience gains traction

Younger Gen’s becoming larger part of delegate pool and influencing. Old formats won’t cut it!

80% of planners report their role involves more experience creation, up 5%

• n last year

#IACCAAP

14

Availability of high quality broadband is critical in meeting venues Meeting room acoustics impact the overall quality of the meeting/conference Meeting room lighting impacts the overall quality of the meeting/ conference It is important to have collaborative spaces outside of the meeting room for informal gatherings at my meeting venues It is important to have the flexibility to change layouts in meeting rooms I am looking for different meeting space elements today than I was two to five years ago

6.3 6.4 8.2 8.3 8.7 8.8 9.2

#IACCAAP

15

Key findings.

Meetings now and in the future

20% of respondents report they expect increased pressure to stay ahead of the curve with latest & greatest tech 28% of planners indicate an increased emphasis on providing stronger ROI measurements

79% of planners say nutritional info should be displayed on food stations

#IACCAAP

16

Planners told us what really matters!

Availability of high quality broadband is critical in meeting venues Meeting room acoustics impact the overall quality of the meeting/conference Meeting room lighting impacts the overall quality of the meeting/ conference It is important to have collaborative spaces outside of the meeting room for informal gatherings at my meeting venues It is important to have the flexibility to change layouts in meeting rooms I am looking for different meeting space elements today than I was two to five years ago It is important to have

• utdoor meeting facilities when choosing

a meeting venue

6.3 6.4 8.2 8.3 8.7 8.8 9.2

#IACCAAP

17

Flexibility is key

18

Key findings.

Breaks & meals

Productive meal service in the day to allow delegates to check in with the

• ffice and family

as well Continuous refreshment break stations with interactive breaks, merging refreshments with teambuilding More space outside

• f the meeting room

for informal gatherings over food and drink service More time for Breaks and networking Food service that supports various delegate networking sessions is important

#IACCAAP

19

20

Key findings.

Breaks & meals

Planners split between shorter breaks more

• ften or longer

breaks, more networking time! Food and beverage

• fferings directly

link to attendee satisfaction and the personalized experience Increase in the number of requests to accommodate allergies, personal eating plans or preferences Lack of accommodation for dietary needs is the top issues planners encounter with venues!

Food service that supports various delegate networking sessions is important

#IACCAAP

21

Demands are effecting us today!

#IACCAAP

22

Finding a meetings focused venue.

Gluten free no longer a exceptional request Food labelling on conference buffets becoming more common 75% of staff given allergy

• training. Enough?

! ! !

#IACCAAP

23

Informal, flexible and grasing style dining.

#IACCAAP

24

No more signing bar checks!

#IACCAAP

25

Bringing experiences to the table

Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com

#IACCAAP

27

Key findings.

Physical meeting space and design

A noticeable trend in creating venues which emulate a homely setting A number of respondents believe the space outside of the meeting room is as important as the space inside Spaces must facilitate more conversational delivery, not content driven

#IACCAAP

28

30

31

More informal breakout spaces.

#IACCAAP

33

Key findings.

Communications and Connections

Responders not entirely sure what to expect from VR.

Highest cost is

• keynote. When it

becomes more affordable to bring a hologram keynote, this tech will take

• ff

Lower number implemented conference apps in

• 2017. A trend?

#IACCAAP

A clear link between collaborative tech and engagement reported from planners.

Key findings.

2017 Trends in Meetings Technology

58% of meeting

• rganisers wont

shortlist a venue with no internet performance guarantee 72% of planners say free or affordable broadband will be critical in next 5 years Security of data will be more important in future

#IACCAAP

Are we giving Meetings Internet the respect it deserves?

And does the venue truly understand the significance?

We rely on internet more than we think….

It’s no longer just about Speed Mbps.

Speed-checker Apps a good start! It’s about the venue infrastructure – Access Points Its about the age of the equipment – two year rule

#IACCAAP

Internet Infrastructure

Effectiveness of distributing the bandwidth throughout a venue Planners cannot evaluate the same as other services or facilities. Location of Access points key, indoors and

• utdoors.

Newer Access Points take more people Audience collaboration needs bandwidth

#IACCAAP

Venue Internet Guides are starting to appear

Until now, we have never tended to search by Wi-Fi capability

Download your copy of the IACC Internet Guide at IACCmeetings.com

#IACCAAP

45

Summary and findings.

Well designed, dedicated meetings focused spaces are essential Meetings needing to be well supported by knowledgeable staff Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture Technology must be easy to integrate and just work!

#IACCAAP

46

Questions and answers.

www.IACCmeetings.com

47

Questions and answers.

www.IACCmeetings.com

Website: Slido.com Event Code: IACCMPI

48

Meeting venue types that are delivering new meeting spaces

Corporate Commercial Academic Day venue

49

Corporate.

Dedicated environments High quality Often exclusive Ownership investment

50

Commercial.

Dedicated meeting rooms No distractions Skilled and motivated staff Loyal client base Accessible location

51

Group Discussion

Let’s lay bare our greatest challenges and consider how venues and planners can deliver great culinary experiences! How can we ‘eat for energy’ ? How can venues be proactive in offering healthy food options ? How can we manage dietary needs better Delegates 2 planner 2 Venue ? What have you done that has had a great impact on your events ?

Website: Slido.com Event Code: IACCAAP

52

Academic.

Learning focused Ideal for training Brand adds kudos Technology and connectivity

53

Day venues.

Use multiple accommodation types City location Public transport Dedicated meeting rooms

54

Key findings.

Meetings now and in the future

75% of respondents report experience creation will become more important Only 23% of respondents would prefer to outsource meeting elements Access to interactive technology will gain more importance than current top priority of flexible space

55

Q&A Slide Share Polling

56

Questions for our panel of experts

What culinary is new and exciting? ? What barriers are there to more creativity ? Is it possible to go too far with healthy options ? What have you done that has had a great impact on your event ?