Key Findings from the AAP MRoTF Survey Mark Cooper, IACC - - PowerPoint PPT Presentation

Key Findings from the AAP MRoTF Survey

Mark Cooper, IACC

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What we will look at today.

A little background AAP 2018 Survey An overview of the meeting room of the future initiative Review the key findings from the research Look at trends in food and beverage! Look at inspiring new environments Consider how tech and AV is effecting meetings

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Let’s look at the trends, from a planner perspective.

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2018 AAP Project Group

IACC AAP Meeting Room of the Future Project 2018 2,000 page opens and 590 downloads

Part-time Planner dominant Scope to evaluate

• ther

Established buyer group With multi-year experience

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65 respondents from across Australia and Asia We looked for geographical and generational divides We asked if venue marketing practices aligned with buyers priorities? Good distribution

• f planners across

corporate, association and government meetings

IACC AAP 2091 meeting room of the future.

Survey background.

Meeting planner survey:

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66% vs. 80% globally.

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Bringing together the brightest minds in the industry.

IACC members Meeting planners Industry experts Suppliers

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Key findings.

Meetings now and in the future

Planners driven by personal development and attendee satisfaction Objectives and goals focused on delegate engagement Looking for more interaction, shorter sessions and emphasis on creativity

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The degree to which elements are more or less important is subject to debate.

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Do venues place enough emphasis

• n offering

creative stimulating solutions?

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Availability of high quality broadband is critical in meeting venues Meeting room acoustics impact the overall quality of the meeting/conference Meeting room lighting impacts the overall quality of the meeting/ conference It is important to have collaborative spaces outside of the meeting room for informal gatherings at my meeting venues It is important to have the flexibility to change layouts in meeting rooms I am looking for different meeting space elements today than I was two to five years ago

6.3 6.4 8.2 8.3 8.7 8.8 9.2

Big Brands vs Small Groups & Independents

42% of conference

• rganisers are using

large hotel chains (62% in global report). 46% of those using

• ther venues. But

what are they?

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Key findings.

Meetings now and in the future

Respondents report they expect increased pressure to stay ahead of the curve with latest & greatest tech Striking number of elements aligned with global trends – Advancing tech use Planners say nutritional info should be displayed on food stations

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Results a re clear, but are we leveraging them?

Availability of high quality broadband is critical in meeting venues Meeting room acoustics impact the overall quality of the meeting/conference Meeting room lighting impacts the overall quality of the meeting/ conference It is important to have collaborative spaces outside of the meeting room for informal gatherings at my meeting venues It is important to have the flexibility to change layouts in meeting rooms I am looking for different meeting space elements today than I was two to five years ago It is important to have

• utdoor meeting facilities when choosing

a meeting venue

6.3 6.4 8.2 8.3 8.7 8.8 9.2

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Meeting Room DNA. No theatres!

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Group Discussion

In five years time, what do we foresee will be the significant changes we will see in;

How people will learn at conferences & meetings ? Tech & how delegates communicate/collaborate ? What will physical meeting spaces look and feel like ? Food & beverage offerings ?

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Key findings.

Breaks & meals

Similar trends as seen in other IACC surveys in Europe and Americas Importance of delegate health and wellbeing is higher in AAP that elsewhere Evening activities beyond bar service do not appear to be common in AAP Linking event theme to food does not seem common in AAP

Food service that supports various delegate networking sessions is important

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Key findings.

Breaks & meals

Planners split between shorter breaks more

• ften or longer

breaks, more networking time! Food and beverage

• fferings directly

link to attendee satisfaction and the personalized experience Increase in the number of requests to accommodate allergies, personal eating plans or preferences Lack of accommodation for dietary needs is the top issues planners encounter with venues!

Food service that supports various delegate networking sessions is important

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Demands are effecting us today!

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Veg related food trends on the rise Number of vegetarians and vegans will increase Top LA restaurants, meat is now the side dish

! ! !

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New efforts to combat food wastage Smaller plates to encourage healthier eating Ordering buffets with veg first, meat last!

Mediterranean influence.

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I’ll have a Chocolate Fish Nitro Coffee please!

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Finding a meetings focused venue.

Gluten free no longer a exceptional request Food labelling on conference buffets becoming more common 75% of staff given allergy

• training. Enough?

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Informal, flexible and grazing style dining.

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NEW! IACC Guide to Managing Dietary Requirements IACCmeetings.com

Infographic Information to share with planners IACCmeetings.com

Information gathering advice and tips. IACCmeetings.com

Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com

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Key findings.

Physical meeting space and design

A noticeable trend in creating venues which emulate a homely setting A number of respondents believe the space outside of the meeting room is as important as the space inside Spaces must facilitate more conversational delivery, not content driven

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More informal breakout spaces.

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Key findings.

Communications and Connections

Link between tech and experience creation has never been stronger

Screen sharing and social media campaigns top in improving communication Only 63% found audience polling adds value vs. 91% in global survey

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A number of technologies improving communication

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Q&A Slide Share Polling

Key findings.

Current Trends in Meetings Technology

Globally anticipate 20% of planners will use VR/AR in next year – learning not showcasing 71% of planners say more broadband will be needed for streaming content in next 5 years Security of data will be more important in future

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It’s no longer just about Speed Mbps.

Speed-checker Apps – IACC’s New App It’s about the venue infrastructure – Access Points Its about the age of the equipment – three year rule

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Internet Infrastructure

Effectiveness of distributing the bandwidth throughout a venue Planners cannot evaluate the same as other services or facilities. Location of Access points key, indoors and

• utdoors.

Newer Access Points take more people Audience collaboration needs bandwidth

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New speed test tool for planners and venues

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Summary and findings.

Well designed, dedicated meetings focused spaces are essential Meetings needing to be well supported by knowledgeable staff Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture Technology must be easy to integrate and just work!

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