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Using National Messaging Resources to Help Develop Local Campaigns
Using National Messaging Resources to Help Develop Local Campaigns - - PowerPoint PPT Presentation
Using National Messaging Resources to Help Develop Local Campaigns - - PowerPoint PPT Presentation
Using National Messaging Resources to Help Develop Local Campaigns Working With Limited Funds Working with Limited Funds u Leverage partnerships (National, State, Local) u Utilize Technical Assistance Partners u Safe Routes To School (SRTS)
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Working with Limited Funds
u Leverage partnerships (National, State, Local) u Utilize Technical Assistance Partners u Safe Routes To School (SRTS) National TA Partner for
Partners Improving Community Health (PICH) Grant
u SRTS developed a message research summary for us on
the topics of:
u Biking u Walking u Active living and design u Complete Streets
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Reviewing Materials
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Reviewing Materials
u Review Messaging Research and Messaging Guides u Make a List u Summarize possible messages you want to use u List of key words to both use and not use u Note graphics and images that might best fit
your message and look like your community
u Choose what is best for your audience u We found people knew they needed to be physically
active
u Focused our message more on the connections they
can make when being active
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SocialCISE Campaign
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SocailCISE Campaign
u
Campaign Development
u Worked with contracted media
firm
u Campaign message u Being social with friends
and family
u Connecting with the
community
u Campaign imagery u Family and friends focus u Local backgrounds
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SocialCISE Campaign
u Print u Online Banners u Facebook Ads u Local Newspaper
Website Takeover
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State and Community Health Media Center
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State and Community Health Media Center
u A collection of free and low-cost, audience-tested advertising and support
materials
u Ad topics include: u Physical activity u Nutrition u Obesity u Chronic disease-related materials u State and local health departments, nonprofit organizations, and federal
agencies produced these materials
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State and Community Health Media Center
u Ad Types Include: u Television and radio commercials u Print u Outdoor u Web ads u And More u Make finding, reviewing, choosing, and placing advertisements/materials in
a wide variety of individual media markets both easy and cost-effective.
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Amanda Brown M.Ed., CHES Office of Chronic Disease Prevention and Health Promotion 702-759-1274 brown@snhd.org