BBM Messaging is the new social media More than 85% of 13-34 year - PowerPoint PPT Presentation

BBM

Messaging is the new social media

More than 85% of 13-34 year olds use messaging apps every day

Why 13-34 year olds love messaging 1. Trust • Young adults don’t trust social networks 2. Intimacy • They want to be able to share content intimately with friends 3. Control • They want to be able to control when & where their content is viewed

No one size fits all • Users can typically use up to 4 messaging apps to communicate to certain groups of people Source: May Meeker Internet Trends Report 2015

BBM IS UNIQUELY POSITIONED TO HELP BRANDS SPEAK TO THIS MOBILE FIRST AUDIENCE Source: BBM - Internal

BBM in South Africa by the numbers 12 million+ 10,000+ 195,000+ People Install BBM every day BBM Channels created Registered Users 8.3 million+ 12 million+ 4.5 million+ BBM stickers sent/received BBM ad requests generated daily Visits to the BBM Shop monthly monthly 70% DAU:MAU 130 million 8 seconds 7 in 10 users are active daily BBM messages handled daily Average time from Delivered to Read Source: BBM - Internal

Who is on BBM? Age Female Male Total Age 13-18 748 808 15% 1 070 306 21% 1 819 114 36% 18-24 433 343 8% 803 876 16% 1 237 219 24% 25-34 460 977 9% 754 235 15% 1 215 212 24% 35-44 242 851 5% 312 250 6% 555 101 11% 45-54 98 070 2% 101 809 2% 199 879 4% 55-64 28 611 1% 26 782 1% 55 393 1% 65-74 4 088 0% 4 602 0% 8 690 0% 75+ 2 906 0% 6 486 0% 9 391 0% Total Gender 2 019 654 40% 3 080 346 60% Total Users 5 100 000

Loyal User Base • Key research Insights (Quettra retention Study) • BBM is among the top 2 messaging apps in terms of user retention rates. • For a period of 90 days: • BBM retention rate was 82.4%. • WhatsApp was77.3%. • Instagram 48% • Wechat 46%. • Twitter 31%. Source: Quettra

Loyal User Base • BBM is consistently among the top downloaded app in South Africa Source: App Annie

Reach your Audience - Native

BBM Channels You want to be part of their conversation, to belong, to be liked, to be loved… so they hear your story and tell it as their own

What are BBM Channels? • BBM Channels: highly engaging, easy-to-use, scalable messaging multi-platform inside one of the most popular messaging client for Android, iPhone, Blackberry, Nokia X and Windows . • Designed to drive response. Notification -> Action

Understanding BBM Channels • Who should create a BBM Channel? 1. Local business Use BBM Channels to connect with existing and new customers. BBM Channels can help you share, promote and amplify your message. 2. Brands Expand your brand presence with BBM Channels. Engage your mobile customers with compelling stories, images and more. Listen and respond to your customers in real time. 3. Organizations and not-for-profits Amplify your message and drive action. 4. Artists Engage your fan base: Let them discover you more easily, to talk about you avidly. To engage with you more, trust you more, like you more. 5. You Make connections and engage with your community about things that matter and inspire you. It’s simple, free and always on, just like you.

BBM Ad Units Sponsored Post Sponsored Invite Video Bulletins Stickers

Sponsored Post • Sponsored posts appear in the BBM User’s News Feed along with updates from their contacts. • This exposure drives viral awareness. • One click re-redirect (web, mobile video) or download to OS specific store fronts

Sponsored Invite • Invites appear in the BBM User’s Invite Box – with a notification • Completely native to the BBM experience – this is the #1 ad unit for driving click-throughs and installs • One click re-redirect or download to OS specific store fronts • Users can share invites with network.

Sponsored invites Sponsored posts 5% 10% CTR CTR 9.5% 4.4% CTI CTI Results: Exceed Industry Averages by >50% *Global averages

BBM Video Native feel within BBM Feed Renders in a Click video to 300x250 ad unit launch browse URL Video starts to play Video starts with after 50% of pixels audio off – tap visible on screen. sound button to unmute User controlled pause.

BBM Bulletin • Bulletin appears in the BBM User’s chat screen – the Homepage of BBM • Clicks out to Native HTML in app page • Needs to be a compelling offer to the BBM user base to gain traction • Advertiser can basically house any info the desire

Stickers • What are Stickers? • Bigger, bolder and more expressive than emoticons • Distributed in ‘packs’ of 20 -25 images • Spread virally though the BBM base of +90M users • What is the Opportunity? • 8 million messages daily – insert your brand into the medium • Free for users to download • Create millions of user generated brand impressions • Plus - link to your digital content with Promotional Stickers 8 Million stickers sent and 4 million store visits per month

Promotional Stickers Drive traffic to your online contents VIEW NOW VIEW NOW GET YOUR 20% OFF NOW ENTER EMAIL SEND User is then re-directed to Promotional Sticker used Clicking Sticker presents the brand website or offer in a BBM Chat branded offer

BBM BUY NOW Case Study – Promotional Sticker (~2 Weeks) >75k Downloads Campaign Goal: In 6 weeks drive 75k +2M >1.1M Sends installs in Nigeria. Impressions >1.1M Result: Receives Goal achieved in less than 2 weeks. >100k Shop Views +160k ‘Detail Views’

Programmatic

BBM Programmatic Appears in users content feed and is served on ad request – request fired every third post Redirect to mWeb APP store 300x250 320x50 Static Image Specs HTML (NON MRAID)

BBM Video Auto-plays as soon as the video is rendered on the screen of the user. Clickable video – User can click and get relocated to OS app store or mobile website.

Targeting

Targeting options available Provincial Age Gender Location Operating Network Connection System Time of Day

Current Clients

Who has advertised on BBM?

Pricing & Specs

SPECS AND PRICING AD UNIT PRICING SPECS • 180 x 180 – logo – 15kb Sponsored Invite and Post R60 CPM • 300 x 250 – Image – 30kb R4 CPC • 480 x 320 – Image – 60kb • 1200 x 627 – Image – 200kb • 40 Characters incl spaces – Heading • 400 Characters incl spaces – Body Copy • Video R98 CPM VAST and VPAID content • BBM client on Android and iOS • Max Size: 640x480 Min Size: 300x168 • Aspect Ratio : 16:9, 4:3, 1:1 • Recommended Codecs: MOV, MP4, FLV • Frames per second: 30+ • Support for tracking impressions and clicks • Programmatic $1.25 CPM 300 x 250 • $1 CPM 320 x 50 Please Contact us for Bulletin and Stickers specs and pricing

ABOUT SPARK MEDIA Established in 2015, SPARK Media is a result of a fusing between NAB and Habari Media using the legacy platforms and Caxton owned print and digital products – in the form of NAB – and a cutting edge digital sales agency – in the form of Habari Media – to create this new media sales powerhouse. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’ CONTACT DETAILS CPT: +27 21 001 2400 JHB: +27 10 492 8391 DBN: +27 31 716 4412 E: sales@sparkmedia.co.za W: www.habarimedia.com