BBM Messaging is the new social media More than 85% of 13-34 year - - PowerPoint PPT Presentation

BBM

Messaging is the new social media

More than 85% of 13-34 year

• lds use messaging apps

every day

Why 13-34 year olds love messaging

• 1. Trust
• Young adults don’t trust social networks

2. Intimacy

• They want to be able to share content intimately with

friends

3. Control

• They want to be able to control when & where their

content is viewed

No one size fits all

• Users can typically

use up to 4 messaging apps to communicate to certain groups of people

Source: May Meeker Internet Trends Report 2015

Source: BBM - Internal

BBM IS UNIQUELY POSITIONED TO HELP BRANDS SPEAK TO THIS MOBILE FIRST AUDIENCE

BBM in South Africa by the numbers

12 million+

Registered Users

10,000+

People Install BBM every day

195,000+

BBM Channels created

8.3 million+

BBM stickers sent/received monthly

4.5 million+

Visits to the BBM Shop monthly

12 million+

BBM ad requests generated daily

70% DAU:MAU

7 in 10 users are active daily

130 million

BBM messages handled daily

8 seconds

Average time from Delivered to Read

Source: BBM - Internal

Who is on BBM?

Age Female Male Total Age 13-18 748 808 15% 1 070 306 21% 1 819 114 36% 18-24 433 343 8% 803 876 16% 1 237 219 24% 25-34 460 977 9% 754 235 15% 1 215 212 24% 35-44 242 851 5% 312 250 6% 555 101 11% 45-54 98 070 2% 101 809 2% 199 879 4% 55-64 28 611 1% 26 782 1% 55 393 1% 65-74 4 088 0% 4 602 0% 8 690 0% 75+ 2 906 0% 6 486 0% 9 391 0% Total Gender 2 019 654 40% 3 080 346 60% Total Users 5 100 000

Loyal User Base

• Key research Insights

(Quettra retention Study)

• BBM is among the top 2 messaging apps in

terms of user retention rates.

• For a period of 90 days:
• BBM retention rate was 82.4%.
• WhatsApp was77.3%.
• Instagram 48%
• Wechat 46%.
• Twitter 31%.

Source: Quettra

Loyal User Base

• BBM is consistently

among the top downloaded app in South Africa

Source: App Annie

Reach your Audience - Native

BBM Channels

You want to be part of their conversation, to belong, to be liked, to be loved… so they hear your story and tell it as their own

• BBM Channels: highly engaging, easy-to-use,

scalable messaging multi-platform inside one

• f the most popular messaging client for

Android, iPhone, Blackberry, Nokia X and Windows.

• Designed to drive response.

Notification -> Action

What are BBM Channels?

Understanding BBM Channels

• Who should create a BBM Channel?
• 1. Local business

Use BBM Channels to connect with existing and new customers. BBM Channels can help you share, promote and amplify your message.

• 2. Brands

Expand your brand presence with BBM Channels. Engage your mobile customers with compelling stories, images and more. Listen and respond to your customers in real time.

• 3. Organizations and not-for-profits

Amplify your message and drive action.

• 4. Artists

Engage your fan base: Let them discover you more easily, to talk about you

• avidly. To engage with you more, trust you more, like you more.
• 5. You

Make connections and engage with your community about things that matter and inspire you. It’s simple, free and always on, just like you.

Video Sponsored Post Sponsored Invite Stickers Bulletins

BBM Ad Units

Sponsored Post

• Sponsored posts appear in the BBM User’s

News Feed along with updates from their contacts.

• This exposure drives viral awareness.
• One click re-redirect (web, mobile video) or

download to OS specific store fronts

Sponsored Invite

• Invites appear in the BBM User’s Invite Box –with a

notification

• Completely native to the BBM experience – this is the

#1 ad unit for driving click-throughs and installs

• One click re-redirect or download to OS specific store

fronts

• Users can share invites with network.

CTI CTR

Sponsored posts

5% 4.4% CTI CTR 10% 9.5%

Sponsored invites

Results: Exceed Industry Averages by >50% *Global averages

BBM Video

Native feel within BBM Feed Renders in a 300x250 ad unit Video starts to play after 50% of pixels visible on screen. User controlled pause. Click video to launch browse URL Video starts with audio off – tap sound button to unmute

BBM Bulletin

• Bulletin appears in the BBM

User’s chat screen– the Homepage of BBM

• Clicks out to Native HTML in

app page

• Needs to be a compelling offer

to the BBM user base to gain traction

• Advertiser can basically house

any info the desire

8 Million stickers sent and 4 million store visits per month

Stickers

• What are Stickers?
• Bigger, bolder and more expressive than emoticons
• Distributed in ‘packs’ of 20-25 images
• Spread virally though the BBM base of +90M users
• What is the Opportunity?
• 8 million messages daily – insert your brand into the medium
• Free for users to download
• Create millions of user generated brand impressions
• Plus - link to your digital content with Promotional Stickers

Promotional Stickers

Drive traffic to your online contents

VIEW NOW

Promotional Sticker used in a BBM Chat Clicking Sticker presents branded offer

GET YOUR 20% OFF NOW

User is then re-directed to the brand website or offer

VIEW NOW

Downloads

Sends Receives

>75k >1.1M >1.1M

Impressions

+2M

+160k ‘Detail Views’

Case Study – Promotional Sticker (~2 Weeks) Shop Views

>100k

Campaign Goal: In 6 weeks drive 75k installs in Nigeria. Result: Goal achieved in less than 2 weeks.

Programmatic

Specs

Appears in users content feed and is served on ad request – request fired every third post Redirect to mWeb APP store 300x250 320x50 Static Image HTML (NON MRAID)

BBM Programmatic

Auto-plays as soon as the video is rendered on the screen of the user. Clickable video – User can click and get relocated to OS app store

• r mobile website.

BBM Video

Targeting

Targeting options available

Age Gender Provincial Location Operating System Network Connection Time of Day

Current Clients

Who has advertised on BBM?

Pricing & Specs

SPECS AND PRICING

AD UNIT PRICING SPECS Sponsored Invite and Post R60 CPM R4 CPC

• 180 x 180 – logo – 15kb
• 300 x 250 – Image – 30kb
• 480 x 320 – Image – 60kb
• 1200 x 627 – Image – 200kb
• 40 Characters incl spaces – Heading
• 400 Characters incl spaces – Body Copy

Video R98 CPM

• VAST and VPAID content
• BBM client on Android and iOS
• Max Size: 640x480 Min Size: 300x168
• Aspect Ratio : 16:9, 4:3, 1:1
• Recommended Codecs: MOV, MP4, FLV
• Frames per second: 30+
• Support for tracking impressions and clicks

Programmatic $1.25 CPM $1 CPM

• 300 x 250
• 320 x 50

Please Contact us for Bulletin and Stickers specs and pricing

ABOUT SPARK MEDIA

Established in 2015, SPARK Media is a result of a fusing between NAB and Habari Media using the legacy platforms and Caxton owned print and digital products – in the form of NAB – and a cutting edge digital sales agency – in the form of Habari Media – to create this new media sales powerhouse. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’

CONTACT DETAILS

CPT: +27 21 001 2400 JHB: +27 10 492 8391 DBN: +27 31 716 4412 E: sales@sparkmedia.co.za W: www.habarimedia.com