URBAN BIKING IN CINCINNATI Design Methodology Phase 1 Seth - - PowerPoint PPT Presentation

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

Design Methodology Phase 1

URBAN BIKING IN CINCINNATI

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

Refined Problem Spaces: Urban Biking Bike Confidence

PROBLEM SPACE

CYCLING

Urban Biking Bike Confidence

Step by Step General Awareness Community Lack of Bike Knowledge Tourist Attractions Go Bikes In Progress... 35 Stations Exercise “Red Bike” in Cincinnati Tourism Sustainable Transportation Uptown Difficulty

• f Trail

Safety

• f Area

Bike GPS Physical Handle Bar Interface Bike Friendly Roads

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

Refined Problem Space: Urban biking in Cincinnati. End Goal: Promote urban biking and increase the amount

• f urban bikers in Cincinnati.

Hypothesis: The primary barrier is a lack of cyclist confidence due to lack of experience and general knowledge.

PROBLEM SPACE

Seth Gillespie | Kaitlin Kinney | Julie Morcyz Topics Impacting Urban Biking

Bike Parking Lack of Information Geography Pro-Bike Campaign

KEY COMMUNICATION PROBLEMS

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

PRESENT STATE: Lack of bikers on the road Bike share programs are available Out of 135,000 employed people in Cincinnati over 16 yrs old, only 675 bike commute (.5%) as of 2008 Bicycle advocacy organization exists, Queen City Bike Cincinnati plans to increase its bike routes to include 343 miles by 2025 City government promotes cycling and is slowly building infrastructure

KEY COMMUNICATION PROBLEMS

BARRIERS: Limited bike lanes on roads Hilly topography Safety of neighborhoods General bike safety for cars & bikes sharing the road How to get a bike? Knowing the rules/road etiquette Lack of experience Limited bike parking Existing info is poorly organized Lack of convenience GOAL STATE: Increase educated bikers in Cincinnati Increase confidence to encourage urban biking Get more educated bikers and drivers

• ut on the road

Driver acceptance/understanding of cyclist commuters Available bike repair resources and culture Improve citizens knowledge of biking benefits (health/environment)

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

WHAT WE KNOW: Cincinnati has been trying to promote urban biking since 2012 Red Bike is Cincinnati bike share (not open yet) Bearcat Bike Share is UC’s bike share Bearcat offers brief training upon bike rental Clifton is not a safe area Hilly terrain Not many urban bikers around UC

KEY COMMUNICATION PROBLEMS

WHAT WE NEED TO KNOW: People’s knowledge of urban biking People’s interest in urban biking Why people do or do not bike Specifics of bike share program

• fferings

HOW TO OBTAIN KNOWLEDGE: Interview people Surveys Talk to people who ride and don’t ride Other city’s with successful/popular urban biking Talk to bike share programs Talk to biking communities already in Cincinnati

Seth Gillespie | Kaitlin Kinney | Julie Morcyz Stakeholder Maps

City Government:

City Officials

Construction Workers Policy Makers Drivers: Residents Non-residents Local Business: Gyms Commuter’s Office Environment Gas Stations Hospitals Bike Repair Shops Commuters: Professionals Students Part-Time Workers Errand Runners Public Transportation: Bike Share School Buses Buses/Metro Streetcar Police: Traffic Cops Bike Cops

STAKEHOLDERS

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

Urban Professional Commuters: After identifying all of the stakeholders and potential people to interview, we agreed that urban professional commuters were our primary audience, as they were the most likely to adopt urban biking for their commutes. Qualifiers: Working Age: 20-65 Within 15 miles of working environment No obstacles in commute path (freeways) Aiming at non-cyclists, uninformed individuals Physically capable of riding Reasons to bike or not:

General fitness/health

Monetary/economical reasons Environmental concerns Access to a bike

PRIMARY AUDIENCE

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

128 Responses (and counting)

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

YES, they do bike to work

Experience ranged from 1 month to 8 years

• f bike commuting.

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

YES, they do bike to work

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

YES, they do bike to work

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

YES, they do bike to work

“There aren’t bike lanes in most parts of the city, motorists can be aggressive.” “The road environment is strictly for cars - drivers tend to not know how to interact with bicyclists and there is a sense of being “out of place” when biking on the road.” “While, I answered no, I feel like I need to elaborate. I have been doing it long enough to just get used to the stressful parts. Any new commuter would be terrified

• f my commute.”

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

YES, they do bike to work

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

NO, they do not bike to work

“biking in Cincinnati is dangerous” “I take I-75 from Golf Manor/ Pleasant Ridge, north to Sharonville -- could take Reading Road, but I’m sure the traffic there is not bike friendly either. I also don’t have experience road biking and am scared of drivers if I was to be a cyclist.”

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

NO, they do not bike to work

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

NO, they do not bike to work

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

SURVEY FINDINGS

NO, they do not bike to work

“My biggest fear is not know- ing how to drive well on the streets and interact with cars that don’t know the rules.” “still dangerous until the rest

• f Cincinnati is informed”

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

TEACHING AUTOMOBILE DRIVERS TO SHARE THE ROAD IS A LEADING SAFETY CONCERN AMONGST CYCLISTS. LACK OF AWARENESS AND KNOWLEDGE IN BOTH PARTIES ARE A DETERMENT TO THE URBAN BIKING EXPERIENCE IN CINCINNATI.

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

John Funcheon John is big into biking and has been commuting to work via bike for 6 years. As a passionate biker, he is involved in the biking community and extremely informed on the current issues facing Cincinnati bikers.

Why He Bikes: Convenience, faster than a car Economical, don’t have to pay for parking For fun, but it is too stressful downtown Stressors and Problems: Bike Cops don’t know the law City officials are working on the infrastructure but don’t know the laws themselves People are timid, and go slow, which makes them an

• bstruction to drivers

People don’t have knowledge of biking laws Primary Problem: Drivers don’t know or care about cyclist safety. They need to learn to share the road. His Recommendation:

• Education. Adding more questions to the drivers education

exam regarding cyclists on the road. This education needs to be continued so that people don’t forget after they have taken their exam.

INTERVIEW

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

INTERVIEW

We are also planning on reaching out to: Queen City Bike Red Bike City Government Mobo Bike Cycle Club James Billiter - graphic designer whose work focuses

• n the local bike community

Derek Drifmeyer - director of communications with the Cincinnati

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

Top 9 Bike-Friendly Cities: #1 Amsterdam #2 Portland, OR #3 Copenhagen #4 Boulder, CO #5 Davis, CA #6 Sandnes, Norway #7 Trondheim, Norway #8 San Francisco #9 Berlin, Germany

BENCHMARKING

Interesting Facts: In the US, 40% of trips are 2 miles or less. 90% of those are by car. 25% of the US CO2 emissions come from motor vehicles. If 1 out of 10 car commuters switches to bike commuting, CO2 emissions would be reduced by 25.4 million tons per year. 12 bikes can be parked in the same space as 1 car. Of commuters nationwide, 2.8% get to work by walking. 0.6% travel via bicycle. The amount of federal money spent, per person, on highway and road projects in 2012: $127.00 Federal money spent, per person, on biking and pedestrian projects in 2012: $3.10 Even with these facts, 4 of the top 9 bike-friendly cities in the world are in the US.

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

BENCHMARKING

Amsterdam:

“The fact that everyone cycles, or knows someone who does, means that drivers are more sympathetic to cyclists when they have to share space on the roads. In turn, the cyclists are expected to respect and obey the rules of the road.” Why It’s Popular: Half of traffic movements in Amsterdam are by bike. Introduced before they can walk. Necessity: winding, narrow streets. Biking is a culture and heritage. It’s as intuitive as driving. Bike paths connect the entire country. Paths are clearly marked and have their own signage. Cyclists are well respected on the roads, therefore it is effiecient. Police monitor bikers like auto drivers. How They Promote: “Bike Street: Cars are guest.” - signage is posted on shared roadways. Introduced before they can walk. Everyone know someone who bikes. Removed laws requiring helmets.

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

BENCHMARKING

Portland, OR:

“The steady flow of bicycle traffic also makes it easy for visitors to commune with fellow cyclists or at least to ask for directions. Street signs indicating the distance between points, including an estimated bicycling time, make Portland a logical city to navigate

• n two wheels.”

Why It’s Popular: Bicycle culture is active. Strong infrastructure in bike lanes and paths. Bikes have their own street signage. Lots of community involvement. People are supportive and helpful. How They Promote: byCycle.org - trip planner that integrates bike routes/trails BikePortland.org - follows the bike culture Community Exchange Cycle Touring Club - promotes cycling as “a means of cross-cultural interaction and earth-friendly transportation by providing bicycle maintenance and bicycle touring resources.” Shift - organize bicycle events, including social rides, educational tours and art-bike parades The Government - well kept website with all bike info Bike Share programs are active.

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

DESIGN STRATEGY

Key Opportunities:

Educating Cincinnati drivers

• n cycling laws.

Educating Cincinnati cyclists

• n cycling laws.

Promoting biking as a culture within the city.

Seth Gillespie | Kaitlin Kinney | Julie Morcyz

THANK YOU