Upsell Distribution, Post COVID 1984 - 5th Largest in US 1987 - Out - PowerPoint PPT Presentation

` Upsell Distribution, Post COVID

1984 - 5th Largest in US

1987 - Out of business

Winning post-COVID Upsell Speed-to-market Respond to Maximize revenue changed preferences per passenger

The indirect channel has minimal upsell Tra ffi c Share Minimal Upsell 40-60%

Upsell rollout takes years • Needs coordination between airline, GDS, OTA, TMC • Example: Paid seats still not fully distributed after 10 years • Comparison: Amazon Prime went from concept to launch in 6 weeks

Gordian distributes at Amazon speed • Upsell API and website plugin • Distribute to any 3rd party (OTA, TMC, Meta) • Supports upsell like seats, bags, fare families, priority boarding • Immediate distribution for future products or differentiation

Gordian live since 2017

Immediate ROI for airlines • 7-figure incremental upsell revenue • 10-20% attach rates • No setup or fixed fees • No technical work (use existing API)

Launch within 6 weeks • Step 1: Grant API access • Step 2: Gordian integrates • Step 3: Launch • 4-6 weeks end-to-end

Indirect channel With Gordian without Gordian No Upsell All Upsell Products Untapped Revenue +7-figure Revenue Very Slow Releases Release in days

Summary • Upsell and speed-to-market is key to survival post-COVID • Large opportunity in indirect channel upsell is untapped • Gordian provides an API and website plugin to access this opportunity • Airline only needs to provide API to work with Gordian

Contact us partner@gordiansoftware.com