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Upsell Distribution, Post COVID 1984 - 5th Largest in US 1987 - Out - - PowerPoint PPT Presentation
Upsell Distribution, Post COVID 1984 - 5th Largest in US 1987 - Out - - PowerPoint PPT Presentation
` Upsell Distribution, Post COVID 1984 - 5th Largest in US 1987 - Out of business Winning post-COVID Upsell Speed-to-market Respond to Maximize revenue changed preferences per passenger The indirect channel has minimal upsell Tra ffi c
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1987 - Out of business
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Winning post-COVID
Maximize revenue per passenger Respond to changed preferences
Upsell Speed-to-market
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The indirect channel has minimal upsell
40-60%
Traffic Share Minimal Upsell
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Upsell rollout takes years
- Needs coordination between airline, GDS, OTA, TMC
- Example: Paid seats still not fully distributed after 10 years
- Comparison: Amazon Prime went from concept to launch in 6
weeks
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Gordian distributes at Amazon speed
- Upsell API and website plugin
- Distribute to any 3rd party (OTA, TMC, Meta)
- Supports upsell like seats, bags, fare families, priority boarding
- Immediate distribution for future products or differentiation
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Gordian live since 2017
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Immediate ROI for airlines
- 7-figure incremental upsell revenue
- 10-20% attach rates
- No setup or fixed fees
- No technical work (use existing API)
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Launch within 6 weeks
- Step 1: Grant API access
- Step 2: Gordian integrates
- Step 3: Launch
- 4-6 weeks end-to-end
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No Upsell Untapped Revenue Very Slow Releases
Indirect channel without Gordian
All Upsell Products +7-figure Revenue Release in days
With Gordian
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Summary
- Upsell and speed-to-market is key to survival post-COVID
- Large opportunity in indirect channel upsell is untapped
- Gordian provides an API and website plugin to access this opportunity
- Airline only needs to provide API to work with Gordian
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