Update on Strategic Priorities: Advocate, Communicate, and Connect - - PowerPoint PPT Presentation

Board Meeting

December 2018

Update on Strategic Priorities: Advocate, Communicate, and Connect

ADVOCATE

• Advocate: Government Relations & Public Policy
• Meeting with Acting Administrator Andrew Wheeler (Invited to Speak at Mid‐

Year Meeting)

• PRIA
• Ingredient Communication
• Tariffs
• HCP‐PAC
• 564 State Bills Tracked in 2018
• Allyson Azar, Manager, State Government Relations & Public Policy
• Andrea Mojica, Vice President, Regulatory Affairs

ADVOCATE

• Advocate: Retail Engagement
• UL WERCS Advisory Council (6 of 9 Suppliers are HCPA Members)
• Retail Engagement Work Group (REWG)
• New, ongoing dialogue with PCPC regarding retailers’ chemical policies
• Retailers’ Chemical Policies Online Matrix
• GC3 Retailer Leadership Council Engagement

ADVOCATE

We continue to raise HCPA’s profile across the business and advocacy community, strengthening relationships with influential groups at the highest level, and positioning HCPA as a go‐to partner for collaborative advocacy strategies.

ADVOCATE

• Advocate: Scientific Affairs Updates
• Risk Evaluation and Science Advisory Committee on Chemicals (SACC)

Meeting

• Benzisothiazolinone (BIT) Supply Disruption Update
• Consumer Product Ingredients Dictionary
• Aerosol Division Orientation for Member Engagement

COMMUNICATE

• Proactive Media Relations efforts continue to raise HCPA’s Profile
• Annual Report Award
• Air Care Reputation Task Force Speaking at General Session
• CEO Engagement:
• ASAE Mid‐Term Election Recap (CQ/Roll Call, National Governors Association)
• ASAE Power of Associations panel on engaging the next generation of leaders

(Rep. Stephanie Murphy (D‐FL); Matt Shay, NRF; Lakisha Woods, NAHB)

• CEO Update Roundtable panel on managing political disruption
• Legislative and regulatory updates at multiple Aerosol Dispensing Forums

(NYC, NY & Paris, France) and the Canadian Consumer Specialty Products Association (CCSPA) board meetings

CONNECT

• Ongoing Membership and Retention Activities
• December 2016 – 251
• January 2018 – 233
• May 2018 – 216
• December 2018 – 238

CONNECT

• HCPA Webinars and Workshops
• Record‐breaking registration numbers across webinars and workshops
• 3‐Day VOC Webinar
• NYSDEC Workshop on Pesticide Registration
• Business Climate Leaders Webinar
• Ingredient Communication Webinar
• U.S. Pesticide Workshop
• Aerosol Fire Code Webinar
• How to Apply for a Tariff Exemption (s) Webinar
• Retailer Chemical Policies Webinar
• Hydrofluorocarbons (HFC) SNAP Rule Webinar
• Annual Meeting Update (Note: While individual numbers have decreased, the

actual number of companies attending and sponsorships have increased)

HCPA’s IGNITE SOLUTIONS

• Continuing Promotion of New Brand in HCPA News Brief
• Update on Creation of New Taskforces (QUATS, Efficacy)
• 2019 Management Fee Projection (significant growth has been

achieved/is projected for the 2017‐2019 timeframe)

ACE Due Diligence Findings

• Trustees & Sponsors appreciate the credibility of ACE as a third‐

party voice

• Many Trustees and Sponsors believe there is a big opportunity to

raise the bar on educating consumers (including Mommy Bloggers conversations to discuss facts that industry can’t)

• Ongoing concerns about this ingredient, that ingredient, etc. so

these conversations are not going away

• Important work on air care can be expanded and strengthened by

working more closely w/HCPA Communications & Marketing

Due Diligence Findings

• SPONSOR CAMPAIGNS—Recent Healthy Starts at Home Campaign

(September 17‐October 28, 2018) was successful and focused on correct use, correct storage and correct disposal of household products

• The upcoming Home Care Campaign has great promise (next phase

will highlight Febreze and air care products) and is being funded by P&G

• The campaign will aim to change the messaging around air care

fresheners from negative to positive with scientifically‐based information to counter negative messaging

• RB/Lysol will be the second sponsor in the project

Due Diligence Findings

• Charitable Registrations in 37 states have clearly not panned out
• Don’t partner with other major trades that have similar‐type of initiatives

(ACI/GMA, PCPC, etc.)

• Funding from only a few major companies puts long‐term viability of ACE

at significant risk

• Less focus on Inhalant Abuse (respond when we have to), Recycling, etc.

and more focus on positive messaging…can’t be all things to all people

• Need stronger relationships w/NGOs, media, legislators, academia and

subject matter experts

• Chair role should be held by a communications and marketing executive,

not a regulatory executive

Next Steps/HCPA CEO and ACE Board President Recommendation

• Beth Ludwick to take on “Interim” Executive Director role given the

direct synergies around communications and messaging

• Hire a full‐time Development Manager to solicit new industry

funding

• Promote Haley Diamond to Senior Manager, Communications &

Program Development

• Embark on a new Strategic Planning Process beginning in January

2019

• Questions/Discussion

HCPA’s ORGANIZATIONAL CHART

Steve Caldeira President & CEO

• Sr. Vice President

• Sr. Project Manager

• Sr. Director

• Sr. Manager, Support Services

• Sr. Director

• Sr. Manager, Communications &

• Exec. Asst. to the President &