UI/UX/WEB PORTFOLIO CAROLINA PINILLA GRAPHIC & UI DESIGNER Main Tools: Sketch / Adobe XD Photoshop / Illustrator InDesign / Atomic design Responsive design Zeplin / Craft / Marvel Trello / Asana
UX DESIGN ● Able to understand business goals and product specifications. ● Able to research and analyse competitors. ● Identify user's needs and problems to solve, applying research techniques. ● Create Personas as a representation of a customer group. ● Create customer journeys, user flows and information architecture to communicate interaction and design ideas. ● Wireframe design. ● Testing, iterating and validation. 1
UX DESIGN / Research - Market research of model business and products. - Identified products usability and issues. - Analyzed design style, color, typography, icons, media, content, navigation flow.
UX DESIGN / Survey & Interview - Generated scripts and questions for surveys and interviews to assess people's thoughts, opinions, feelings and behaviors. - Gather targeted results, draw conclusions and take decisions related a product/service.
UX DESIGN / Design Persona - Generative-qualitative study applied to define the user archetype to create Design Personas.
UX DESIGN / Empathy Map - Generated empathy map to understand and prioritise user needs. - Understanding of what user think, see, hear, say, do, their frustrations and motivations to create better insight and to cover user needs.
UX DESIGN / Customer Journey - Generated customer journey map to evaluate the sum of experiences that customers go through when interacting with a product/service. - Define: a clear objective for the map, user and business goals, list of touch points. - Evaluate: user’s process, difficulties, pain points, emotions. - Identify new ideas and market opportunities. - Make improvements and take a new test.
UX DESIGN / Sitemap - Defined Information architecture for a good usability and faster user learning.
UX DESIGN / Wireframe - Hand-drawn sketching to capture concepts and ideas. - Wireframe design with online tools to translate sitemap on a layout, get feedback and make modifications before mocking up.
UI DESIGN ● Designed style guides: color palette, typography, icons, logos, imagery, layout. ● Defined consistent UI components and interfaces. ● Translated wireframes into mockups and prototypes. ● Designed system libraries in Sketch applying atomic design methodology. ● Created pixel perfect prototypes. ● Prepared assets and deliverables for iOS & Android. ● App Store Optimization (ASO) design for iOS & Android. 2
UI DESIGN / Style Guides - Designed style guide: color palette, typography, icons, logos, imagery, layout. - Defined consistent UI components and interfaces.
UI DESIGN / Component library - Created design system library in Sketch applying Atomic Design methodology.
UI DESIGN / Design system - Design system applied to a Fintech case study in order to iterate prototype faster.
UI DESIGN / Mockups - Designed low and high fidelity mockups to provide either previews or more real look and feel.
UI DESIGN / Prototypes - Used prototyping tools to generate demo presentation, tested with users to interact with prototype and getting real feedback. - Check a demo here
UI DESIGN / Workflows - Created final prototype that includes: workflow, casuistry, transitions, comments, assets. - Used collaborative tools like Zeplin to share specs and guidelines with designers and developers.
UI DESIGN / Development - Prepared, export and delivered assets to multiple devices for both Android and iOs. - Fluent communication with developers, managers and stakeholder. - Check final product Android here iOS here Web here
UI DESIGN / Publishing - Prepared assets and deliverables to publishing on iOS & Android store. - ASO design: screenshots and icons for iOS & Android. - Download on: Google Play store Apple store
WEB DESIGN ● Customized Wordpress/Joomla/Drupal themes to match clients’ needs. ● Defined information architecture: organize, structure and labeling content. ● Designed look & feel according to brand guidelines. ● Content management. ● Created graphic material for websites and social media advertisement. 3
WEB DESIGN / Taxratio Landing page - Responsive landing page to promote Taxratio app. - Check the site here
WEB DESIGN / ASUS Landing page for e-tailers - Landing page designed to promote special offers on e-tailers websites. - Prepared and delivered assets for Development team.
WEB DESIGN / Customers Wordpress / Joomla / Drupal theme customizations - IT Consulting Inopus.de - Human Resources AST engineering - Integrative medicine video portal Onmints
Looking for a designer? pinilla.carolina@dmntcreativa.com www.dmntcreativa.com www.linkedin.com/in/mcpc15
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