UFI ICT Award Shanghai, 17 April 2013 Helena Nilsson, Stockholmsmässan Mattias Strauss, InvitePeople
What did we want to achieve? Stockholmsmässan’s view on the system Helena Nilsson
Greetings from Stockholm! The world’s third biggest congress city Photo: Nordic Photos
Photo: Nordic Photos
Business and tourism hotspot • Design, music and fashion • Stockholm on Lonely Planet’s Top 10 list • Scandinavia’s business center • One of the world’s largest ICT clusters Stockholm Jazz Festival Photo: Yanan Li - Stockholm Visitors Board
Stockholmsmässan: a world-class meeting venue
UFI ICT Award Unique opportunities • Largest exhibition and congress center in the Baltic Sea region • Around 70 leading exhibitions • Hundreds of national and international congresses, conferences and corporate events • 1.5 million visitors from all over the world • 10,000 exhibitors • 7,000 journalists 2013-04-22 8
UFI ICT Award Almost all Swedes are on the web… Internet – Men Internet – Women Computer – Men Computer – Women Source: Statistics Sweden 2013 9 2013-04-22
UFI ICT Award …and we have high mobile internet usage Daily 2012 Daily 2011 Daily 2010 2013-04-22 10
UFI ICT Award Imagine your life in 2020, what are the factors that would encourage you to attend live events such as conferences and exhibitions? % of Respondents Source: ” Convention 2020 ” , Fast Future Research 2010 2013-04-22 11
UFI ICT Award Connecting digital and physical meetings Meet in person Taste, feel, test Joint experiences ” I was there ” BEFORE EVENT AFTER EVENT Find mind-mates Communicate Spread news Report experiences Create interest Vote Reflect on event Discuss, plan Share Compare impressions 2013-04-22 12
UFI ICT Award Important visitor trends • Social I want to connect to my family, friends and colleagues • Mobile I want to move around freely • Service design I want a smooth ” customer journey ” and I want the supplier to be interested in my opinions • Relevance I expect value for my money and value for my time • Transactions I expect all interfaces with the supplier to be quick and user-friendly 2013-04-22 13
UFI ICT Award Exhibitor expectations • All the five visitor trends PLUS • Flexibility in own invitations • Matchmaking before and during event • Smooth lead management process • Clear reporting on all statistics 2013-04-22 14
UFI ICT Award Stockholmsmässan needed: • A system that took into account all these trends and expectations • A technical solution that wouldn ’ t interfere with existing IT systems • Possibility to handle a large number of events • Possibility to handle different types of events 2013-04-22 15
Meet with the right people – increase ROI for all parties – create the greatest sales pitch for the next event InvitePeople’s approach to a lead-generating system Mattias Strauss
UFI ICT Award Landscape • Major shifts are revolutionizing the way we communicate and interact • Event organizers must focus on what other meeting options can’t offer: face-to-face meetings • Collect and organize the combined knowledge and information about a large group of people meeting around a topic • By empowering participants with tools for researching, contacting and interacting before, during and after events, organizers meet many of today’s and tomorrow’s challenges • Create and prove ROI 17
UFI ICT Award Name of the game Business leads – the main objective for participants Problem Trade fairs – effective but difficult Solution Ways to make it easier to find measurable leads 18
UFI ICT Award Sum up of lead-generating measures • To increase and measure personal meetings at events – that’s what trade fairs are about • Digital services for all participants: attendees, exhibitors, partners sponsors and event organizers – all the time with the personal meeting in focus • Trade shows are efficient but difficult. Make what is difficult easier • Metrics – • Organizers can measure exhibit success • Exhibitors can measure ROI through meeting statistics • Attendees can measure ROI • Marketing tool 19
UFI ICT Award InvitePeople • Cloudbased • Open source • Off-the-shelf • Self service • Flexible & configurable • Mobile & app based • Modular • Seamless integration • Real time 20
UFI ICT Award What InvitePeople do Other data Facebook, LinkedIn, CRM, ext. registration etc. A 360 ° approach Lead retriever Matchmaking • Registration • Badges QR-codes • At-the-door solutions • Visitor entry Social netw ork • Exhibitor entry Partner invite • Invitations • Attendee / Organizer apps • Seminar booking • Activity bookings – visitors FOLLOW-UP • And more – exhibitors – event Marketing 21
UFI ICT Award 22
UFI ICT Award Social network • Interest-based and event-specific social network • Attendees, partners, exhibitors, sponsors, organizers • Integration with Facebook, LinkedIn and other social networks • Messaging • Matchmaking • Scheduling tools • Seminars 23
UFI ICT Award Matchmaking • Event-specific profile information to help find people and qualify meetings • Pre-book meetings without revealing personal contact information • Event calendars are matched to find available time slots and to avoid double- bookings • Sophisticated and dynamic location allocation • Personal event calendar with meetings as well as seminar and other activities • Statistics and follow-up • Attendees • Exhibitor • Organizer 24
UFI ICT Award Partner invites • Exhibitors, partners and sponsors can invite contacts • Reaching new professional networks • Market event • Flexible pricing and deals • Lowered environmental impact • Real-time stats for the exhibitor • Follow up with meetings, messages and offers 25
UFI ICT Award Lead retrievers • Scan QR code with app for iPhone and Android • Customizable categorization and free text comment • Real-time lists with scanned participants allowing for new use of data • Let management follow sales activities • Follow up with meeting, message and offer • Download Excel for follow-up • Completely self-service for users • No custom hardware and minimal administration for the organizer 26
Conclusions
UFI ICT Award Summary • A couple of major trends are revolutionizing the way we communicate and interact. The same trends are also reshaping the MICE industry. To meet new competition, event organizers must focus on what other meeting options can’t offer: personal face-to-face meetings and using the vast information a large group of people together enfolds. • To be able to collect and organize the combined knowledge and information about a large group of people meeting around a topic, and enable participants to use this information to connect with the right people, is the greatest reason of all to attend an event. 28
UFI ICT Award Summary, cont. • By empowering participants with tools for researching, contacting and interacting before, during and after events, organizers will meet many of today’s and tomorrow’s challenges. • By facilitating face-to-face meetings participants can expect more leads than without and by measuring these meetings, ROI can be proved and be the number one selling argument. • Stockholmsmässan has begun this transformation by collaborating with InvitePeople. 29
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