UFI ICT Award Messe Frankfurt Smartphone App Utrecht, April 27th - - PowerPoint PPT Presentation

UFI – ICT Award Messe Frankfurt Smartphone App

Utrecht, April 27th 2012 Julia Krell, Henric Uherek

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Concept: Evolution

– Release of a branded App for every show on shared IT platform – Continuously deploying new features – Highly customizable for every show and their needs – Low roll-out costs yet very individual

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Marketing: Advantages for the show

Assistance & Support – Standard features such as exhibitor search and floor plans – Show relevant facts (opening hours, free Wifi etc.) Event and Service – Pushing Live events while the show is going on with twitter feed – Supporting trend shows and other activities with the event planner Extra Value – Helping attendees with QR code reader finding what they are looking for – Connections to social media – Visually displaying trends and color codes – Strenghten the community with location based services (buddy finder)

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Marketing: Cross Media Brand Consistency

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Tech-Talk: Smart Combinations

Exhibitor Content Fair Information Twitter Floor Planning RSS Facebook Connect User-Account QR-Code System Schedule Trend Information Goal: No Content is administered for the App only!

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Tech-Talk: Seamless Integration

– Bringing together on- and offline media in one media package – Graphical and technological consistency (floor maps, exhibitor content, icons – Using existing systems and accounts for a more complete access  Guiding the user through a complete trade fair experience

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Special Feature: Buddy-Finder

– Use your MyAccount from the Online-Ticket purchase – Log-In on the app – Connect with facebook to see who else is there – Check in to show your position for all your contacts on the fair ground – See on all green marked contacts where they checked in last – Arrange a meeting!

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Sum-up: Achievements

In addition: – Availability of the app platform for Messe Frankfurt guest shows – International Messe Frankfurt shows being added to the portfolio 9 events planned 15 events released Apps 2011 Downloads year 2011 26.000 year 2012 to date 50.000 employee on the project 1

Thank you for your attention!