ts . harder to lasso. her herding ding ca cats 1 2 3 4 4 - - PowerPoint PPT Presentation

SLIDE 1

Recr ecruiting uiting retailer etailers s is a lot lik is a lot like e her herding ding ca cats ts…. ….they’re easy to find, but a little harder to lasso.

SLIDE 2

What do retail development and a junior high dance party have in common???

1 2 3 4 4

SLIDE 3

Star Start t with with a g a grea eat mar t marketing eting pac packa kage ge- (T (Tell ell your

• ur stor

story) y) Big picture (your region, your city, your submarket) Demographics (1, 3, 5 mile, 10 mile, RTZ, 50 mi, 100 mi) Just because your city is in their territory don’t assume they know your market. Site plan, lease plan, floor plan, elevations Aerial- A great picture will tell the story for you Popular attractions Competing centers Competition map Who you are Include pictures Customize when necessary- One size does not fit all.

RECRUITMENT TOOLS A Developer Perspective

SLIDE 4

21st & Maize Road Wichita, Kansas

SLIDE 5

Hyatt Regency Wichita Exploration Place

WICHITA MSA Population: 637,394 50 Mile Radius Population: 766,973 Retail Trade Zone (RTZ) Population: 800,821

* Established by advertisers in cooperation with the local newspaper and approved by the Audit Bureau of Circulation.

100 Mile Radius Population: 1,236,571

Wichita –Regional Hub

For nearly 1.5 million people, WICHITA is the closest city providing access to upscale shopping, major airlines, specialized health care and premier entertainment.

Keeper of the Plains Intrust Bank Arena

SLIDE 6

Zoo

Andover Road Jabara Airport

To El Dorado

Webb Rd. Greenwich Rd.

Slawson Real Estate is a leader in Wichita’s commercial and residential development industry. Since the early 1980’s Slawson subsidiaries have developed 27 residential communities and over 1.5 million square feet of commercial space. An early project, the 800-plus acre

Tallgrass

master-planned community, consists

• f

upscale neighborhoods, championship golf and carefully integrated commercial development. is a 120-acre, shopping center under development in Northwest Wichita. Currently Wichita’s largest open-air center at 830,000 sf, NewMarket is home to a host of national and popular locally owned retailers and restaurants. Anchor stores include Super Target, Walmart Supercenter, Best Buy, Michael’s, Bed Bath & Beyond, Sports Authority, Old Navy and Petco. There are 15 restaurants including On The Border, TGI Friday’s, Olive Garden, Granite City Brewery, and Pei Wei. When completed, NewMarket Square will encompass

• ver one-million square feet of commercial space and

span a complete mile along Maize Road. An additional 56,000 sf in Buildings 17-21 between Petco and Michael’s was completed in 2011 with 7 new stores. Future development of Buildings 11-13 will add 32,000 sf comprised of boutique retail, specialty gift stores, teen

• riented stores, specialty foods and a small restaurant.

The fifth and final Phase of NewMarket Square will be a mixed –use development on a 12 acre site north of Super

• Target. Plans call for a mix of lifestyle retail, small

restaurants and second level office with a backdrop of ponds and a natural conservation area.

Maize Road 21st Street

SLIDE 7

Area Demographics

Population

1 mi 3 mi 5 mi 10,742 56,397 99,423

Source: ESRI 2013 Forecast

2010-2015 Projected Growth

1 mi 3 mi 5 mi 8.3% 6.7% 6.0%

Source: Claritas, 2010 estimate

Average Household Income

1 mi 3 mi 5 mi $88,211 $82,549 $74,395

Source: ESRI 2013 Forecast

• 6th busiest intersection in

Wichita with 48,352 passes a day.

Source: City of Wichita

Shadow Lakes Evergreen

Lowe’s

Bradford Fossil Rim

I -235

Reflection Ridge

Tyler Road

Warren Theatre/IMAX Sterling Farms Chadsworth NewMarket Square Ph.-1

Dillon’s Super Store

Sedgwick Co. Park & Sports Complex Sedgwick County Zoo

Academy Sports

Fox Ridge Ridgeport Barefoot Bay

Sam’s Club

Oxford At NewMarket

SLIDE 8

AREA ATTRACTIONS

Warren Theaters: The 21st Street Warren features 17 separate, unique theatre

• auditoriums. One of the largest

theater complexes in the region, the Warren was the first multi-screen theatre in the nation to fully appoint every auditorium in the motif of the grand movie houses of the '30s & '40s. IMAX

• pened in December 2010.

Sedgwick County Zoo: The Sedgwick County Zoo is home to more than 2,500 animals of nearly 500 different

• species. This nationally renowned Zoo is the

18th largest in the U.S. with average annual attendance of over 550,000 visitors/year.

The Slawson Family Tiger Trek

• pened May 2009

Northwest Wichita YMCA: A Keeper of the Plains award winner, this facility sees 1.4 million people per year. It is also completing a $2.5M expansion.

Sedgwick County Park: Sedgwick County Park covers 400-acres and has an average of 90,000 monthly

• visitors. It is host to a multitude of cultural and sporting events. It also provides

fishing, running and biking paths, softball and soccer fields, volleyball and basketball courts , enclosed and open shelters, playgrounds, and more. Via Christi St. Teresa: This 144.000sf hospital is located on 120-

• acres. It features state of the art operating

rooms, diagnostic imaging, and labor and delivery suites.

SLIDE 9

Oxford At NewMarket WICHITA STATE WEST CAMPUS

21st St 29th St 37th St 13th St City of Maize

Sedgwick County Park Warren Theatres

I-235

Northwest High School Lowes Maize School Campus Middle School & 2nd High School Site West Urban Sports Complex Sedgwick County ZOO Via Christi Medical Campus Reflection Ridge Country Club Wesley Rehab Hospital All Star Sports FOSSIL RIM OAKRIDGE FOREST LAKES RIDGE PORT FOX RIDGE SHADOW LAKES TYLERS LANDING AVALON PARK HUNTLEIGH HAMPTON LAKES WYN-WOOD WATERCRESS FIDDERS COVE THE SANCTUARY FONTANA

Ba Bare refoot

• ot Ba

Bay Ev Ever ergr green een Au Autumn tumn Ridge ge Hickory kory Cree eek

NORTHWEST WICHITA

Wichita’s Fastest Growing Area

Fo Fox x Ridg dge Re Reflec lection tion Ri Ridge ge Northrid rthridge ge Lakes kes

Academy Sports Sam’s Club Menard’s

SLIDE 10

SLIDE 11

SLIDE 12

SLIDE 13

RECR RECRUITMENT T UITMENT TOOLS OOLS

A De A Developer eloper Per erspe spectiv tive

1.

• 1. Identify your Market’s needs

2.

• 2. Visit

isit simi similar lar mar markets ets and and sur surrounding

• unding mar

markets ets

• 1. We’ve learned most retailers who come to Wichita already have a

presence in either KC or OKC. 3.

• 3. Mak

Make e lists lists of

• f r

retailer etailers s you

• u see

see in similar in similar setting settings s to to your

• ur pr

project

• ject and

and follo

• llow

w up up. 4.

• 4. Mak

Make e a lists a lists of

• f r

retailer etailers s you

• u want

ant and and who y ho you

• u belie

believe ar e are e appr ppropria

• priate

te for y

• r your
• ur

pr project.

• ject. B

Be pr e prepa epared ed to to explain w xplain why hy they they fit in. fit in.

• 1. Know their sq. footage requirements and any other requirements.
• 2. Determine which retailers are “first in” types and those who will only come

after others show up. 5.

• 5. Read

ead Industr Industry y Trade ade pub publica lications tions

• 1. Shopping Centers Today
• 2. Dealmakers newsletters
• 3. Crittenden Retail space news/Crittenden Directory of Retail Space Users
• 4. Plain Vanilla Shell

6.

• 6. Attend

Attend Trade adesho shows ws

• 1. ICSC (International Council of Shopping Centers) Conventions
• 2. Idea Exchanges-Smaller and more regionally focused
• 3. Participate in your local CCIM Chapter functions (e.g. leasing mall events)

7.

• 7. Meet

Meet with with the the top top retail etail br brok

• ker

ers s and and mak make sur e sure e they they kno know w abou bout t your

• ur pr

project

• ject
• 1. Most deals involve a broker or two.

8.

• 8. Build

Build rela elationship tionships s with with your

• ur con

contacts. tacts.

• 1. Email your retail prospects articles of interest
• 2. Compare your project/location.
• 3. Encourage market visits.
• 4. Be prepared for your contacts to change.

9.

• 9. Think

hink outs

• utside

ide bo box. x. 10. 10. Be persistent and don’t give up!