TriMet Attitude and Awareness Survey November 2015 Highlights - - PowerPoint PPT Presentation

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TriMet Attitude and Awareness Survey November 2015 Highlights - - PowerPoint PPT Presentation

May 13, 2023 245 likes •462 views

TriMet Attitude and Awareness Survey November 2015 Highlights Overall approval of TriMet remains high. 72% TriMet job approval; 74% Bus approval; 80% MAX approval TriMet is perceived as safe and reliable. On a scale of 1 to 7, Bus

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TriMet Attitude and Awareness Survey

November 2015

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SLIDE 2

Highlights

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Overall approval of TriMet remains high.

  • 72% TriMet job approval; 74% Bus

approval; 80% MAX approval TriMet is perceived as safe and reliable.

  • On a scale of 1 to 7, Bus reliability was 5.4

and MAX reliability was 5.7

  • Over 7 in 10 approved of TriMet’s safe
  • peration of buses (73%) and MAX trains

(75%). Ridership is 77% (80% in 2014).

  • Shift to more MAX only rides.

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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Public Mood

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Regional optimism remains largely positive

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68% 45% 67% 48% 56% 2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2013 2014 2015

Right Direction

Statewide Right Direction

Source: Multiple DHM Research Studies TriMet A&A Data DHM Research | TriMet Attitude and Awareness Survey | November 2015

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Ridership

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Proportion of Riders down in 2015

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76% 80% 78% 75% 75% 76% 78% 81% 80% 74% 80% 77% 41% 44% 45% 43% 43% 44% 37% 43% 43% 41% 41% 39% 2000 2001 2002 2003 2004 2007 2008 2009 2010 2013 2014 2015

All riders Occasional, Regular, Frequent (at least 2 times /month)

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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Approvals & Satisfaction

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Approvals down slightly from 2014, but remain above 2013 levels

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77% 80% 76% 71% 66% 76% 72% 79% 77% 71% 74% 65% 78% 74% 83% 85% 81% 79% 69% 84% 80%

2007 2008 2009 2010 2013 2014 2015

Overall job Bus system MAX system

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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Safe Operation

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16% 9% 4% 7% 7% 9% 40% 38% 33% 36%

Don't know Strongly disapprove Somewhat disapprove Somewhat approve Strongly approve

Safe Operation: MAX Safe Operation: Bus

75% 73%

DHM Research | TriMet Attitude and Awareness Survey | November 2015

More than 7 in 10 approve of TriMet’s safe

  • peration of vehicles
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Reliability

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Both bus and MAX service are seen as reliable

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5.4 5.7

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bus MAX

Top Box (5, 6 or 7) 75% Top Box (5, 6 or 7) 82%

Very reliable Not at all reliable Scale Midpoint

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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Non-riders perceive overcrowding as more of a barrier than do riders (New Questions 2015)

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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11% 16% Non-riders (N=186)

How important is overcrowding as a reason you don’t ride?

Very Somewhat 3% 2% Riders (N=614)

How often do you reduce your trips on TriMet due to overcrowding?

Almost always Usually

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Riders

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More riders choosing MAX only; fewer making trips using Bus and MAX combined

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13% 34% 52% 1% 2% 21% 35% 43% 6% 2% 16% 44% 39% 6% 2% 14% 52% 32% 6% 3% Bus only MAX only Bus and MAX WES LIFT 2010 2013 2014 2015

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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Frequent/regular riders commute to work on TriMet Infrequent/occasional riders use TriMet for recreation

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55% 34% 37% 44% 60% 40% 34% 42%

Recreation Personal business Go to airport Shopping Work Visit friends/family Medical appointments School

Frequent/Regular Riders

69% 24% 37% 26% 21% 13% 10% 7%

Recreation Personal business Go to airport Shopping Work Visit friends/family Medical appointments School

Occasional/Infrequent Riders

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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1% 2% 5% 9% 84% Riders (N=614)

Ride a Bike to Connect to TriMet Service

Almost every day Several times a week A couple times a month Less than once a month Never 16%

Bring on board 74% Park at stop/stati

  • n

20% Both 4% Don't know 2%

Do you bring the bike on board or park it?

N=99

16% of riders ride a bike to connect to TriMet and they usually bring it on board

(New Questions 2015)

DHM Research | TriMet Attitude and Awareness Survey | November 2015

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DHM Research | TriMet Attitude and Awareness Survey | November 2015

Over half of riders (55%) would consider buying their fare using their smartphone or over the internet

48% 45% 7% 10%

Would you ever buy your fare

  • ver the internet? (N=614)

Would you ever buy your fare with a smartphone? (N=573)

Yes Maybe

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Project Awareness

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Awareness was higher for the Barbur HCT Project

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11% 13% 21% Awareness of Bus Rapid Transit Awareness of Barbur HCT Project % Aware

Not aware 56% Aware 42%

Awareness of Powell/Division Route

Those Aware of BRT, N=90

DHM Research | TriMet Attitude and Awareness Survey | November 2015

Awareness of Hop FastpassTM