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Children and Parents: Media Use and Attitude Report 2013 0 - PowerPoint PPT Presentation

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Children and Parents: Media Use and Attitude Report 2013 0 Children and Parents: media use and attitudes report 1700 interviews comScore with 5-15s; data on most- Statutory duty 1700 interviews BARB data accessed to promote with their

  1. Children and Parents: Media Use and Attitude Report 2013 0

  2. Children and Parents: media use and attitudes report 1700 interviews comScore with 5-15s; data on most- Statutory duty 1700 interviews BARB data accessed to promote with their parents; on children’s websites by Media 700 interviews with viewing habits children aged Literacy parents of 3-4s; 6-14 April/May 2013 = 4100 interviews http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  3. Children and Parents: media use and attitudes report Media use and attitudes of children aged 3-15 TV, radio, the internet, mobiles and games Parental attitudes, concerns and mediation Research running since 2005 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  4. Tablets are becoming the must-have device for children Tablet use 2011 2012 2013 88 86 81 82 82 82 81 81 77 60 58 57 50 46 42 42 14 5 Games Internet - DVD/Blu-ray Mobile Radio set Tablet console/player PC/laptop Aged 3 to 4 = 28% Aged 5 to 7 = 39% up 28pp Aged 8 to 11 = 44% up 31pp Aged 12 to 15 = 42% up 25pp 3 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  5. Older children are opting for smartphones Total mobile phone ownership Child has a smartphone Child has a non-smartphone 82 25 20 46 52 49 48 43 33 43 21 31 13 62 62 36 28 15 41 29 28 8 5 3 20 1 18 15 12 5 4 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 8-11 12-15 5-15 3-4 5-7 4 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  6. Older children are opting for smartphones Total mobile phone ownership Child has a smartphone Child has a non-smartphone 87 87 82 25 20 46 52 49 48 43 43 33 21 31 13 62 62 36 28 15 41 29 28 8 5 3 20 1 18 15 12 5 4 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 5-15 8-11 3-4 5-7 12-15 5 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  7. Looking back: Mobile ownership 12-15 8-11 82 82 20 52 82 33 62 15 49 18 2005 2013 2005 2013 Child has a smartphone Child has a non-smartphone http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  8. Media devices in bedrooms decreased in 2013 Television Games console/ Internet (PC/ Radio (DAB or player laptop/ netbook AM/FM) based) 73 64 62 60 58 57 53 53 43 39 38 38 37 30 28 22 19 19 18 15 14 11 7 5 4 3 2 0 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged 3-4 5-7 8-11 12-15 3-4 8-11 12-15 3-4 5-7 8-11 12-15 3-4 8-11 12-15 5-7 5-7 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  9. Looking back: Media devices in bedrooms Aged 8 - 11 Aged 12 - 15 Internet (PC/ laptop/ Television netbook based) 75 71 62 53 38 15 13 3 2005 2013 2005 2013 2013 2005 2005 2013 Aged Aged Aged Aged Aged Aged Aged Aged 12-15 12-15 8-11 8-11 12-15 12-15 8-11 8-11 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  10. Children more likely to use a range of devices to go online In 2013, 84% of 5-15 s access the internet at home Uses any device PC/ laptop/ Mobile phone Tablet to access the netbook computer internet at home 97 97 % 95 92 87 87 87 83 65 62 58 58 52 44 33 29 27 22 21 18 12 12 11 9 6 6 6 5 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged Aged 5-7 8-11 12-15 5-7 8-11 12-15 5-7 8-11 12-15 5-7 8-11 12-15 3-4 3-4 3-4 3-4 9 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  11. Increase in mobile devices ‘mostly’ used go online 68% -18pp since 13% 2012 +10pp since 2012 11% +5pp since 2012 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  12. Top ten internet activities carried out weekly in 2013 Aged 3-4** Aged 5-7 Aged 8-11 Aged 12-15 School Playing General Watch/ Social Downloading Instant TV channel/ Go to the Watch/ work/ games surfing/ download networking or playing Messaging programme Wikipedia download homework online browsing videos made websites music website website music by people/ videos general % point public change (YouTube) since 2012 100% +8 84% -8 80% 75% +10 70% +7 67% 58% 56% 60% 55% 54% 54% 53% 47% 42% 36% 36% 40% 35% 30% 29% 27% 21% 20% 19% 18% 20% 15% 15% 14% 14% 14% 11% 9% 7% 6% 5% 5% 4% 3% 2% 1% 1% 1% 0% 0% http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  13. Social Networking: active profiles by age 67% of 12-15 -13pp 22% of 8-11 -8pp http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  14. Social Networking: active profiles by age 67% of 12-15 -13pp 22% of 8-11 -8pp 12-15s have on average 272 social networking ‘friends’ 12-15s estimate that they have not met in person 78 social networking ‘friends’ http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  15. Social Networking: active profiles for 12-15 across sites Main 87% 5% 3% 2% 1% 1% profile Instagram Google + Tumblr MySpace Facebook Twitter YouTube Bebo 98 97 97 100% 81 80% 60% 49 37 40% 26 25 24 23 20% 16 14 14 11 11 8 8 7 6 6 5 5 4 1 NA NA NA NA NA NA NA NA 0% 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  16. Social Networking: active profiles for 12-15 across sites 87% 5% 3% 2% 1% 1% Main profile Tumblr MySpace Facebook Twitter YouTube Instagram Google + Bebo 98 97 97 100% 81 80% 60% 49 37 40% 26 25 24 23 20% 16 14 14 11 11 8 8 7 6 6 5 5 4 1 NA NA NA NA NA NA NA NA 0% 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  17. Which media would be most missed in 2013? Aged 5 - 7 Aged 8 - 11 Aged 12 - 15 4 TV: 9% Internet: 19% TV: 57% Internet: TV: 42% 15% 64 10 16% 48% Watch TV watch TV Games: Mobile: Games: 18% 22 18 39% 20% 18 Use a mobile Listen to Watch TV Use the internet Watch Play Listen to phone the radio Via PC/Laptop Videos/ console/ portable DVDs Video games MP3 device http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  18. Looking back: Most missed media 8-11 12-15 Internet TV Games console/ Mobile phone player 43 42 39 33 28 24 19 19 18 18 16 15 8 7 7 6 2013 2005 2013 2005 2013 2005 2005 2013 2005 2013 2005 2013 2005 2013 2005 2013 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  19. Weekly hours of media consumption in 2013 15.5 6.5 Aged 3-4 5.5 8.2 15.4 12 Aged 5-15 8.7 6.8 13.9 6.7 TV Aged 5-7 6.2 6.2 Internet 15.2 Gaming 9.2 Aged 8-11 8.4 6.3 Radio 16.6 17.0 Aged 12-15 10.7 7.5 0.0 4.0 8.0 12.0 16.0 20.0 24.0 Weekly hours http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  20. Looking back: Weekly hours of media consumption Aged 8-11 13.2 2005 4.4 4 15.2 2013 9.2 6.3 TV Internet Aged 12-15 Radio 14.7 2005 8.0 6.6 16.6 2013 17.0 7.5 Weekly hours 0.0 4.0 8.0 12.0 16.0 20.0 24.0 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  21. Devices ever used to watch TV programmes at home, 5-15s TV set PC/ laptop/ Games Mobile Tablet Portable Any device netbook console/ phone computer media player other than a player TV set (fixed or 99 98 portable) 45 34 32 26 18 15 14 12 7 5 5 4 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf 20

  22. Cross-media multi-tasking for 12-15s 6% 22% 13% 31% Chanel XY 11% 33% http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  23. Children’s media understanding and behaviours http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

  24. 12-15s: The role of TV and Internet Helps me understand 76% 79% what goes on in the world Helps me form my own opinions

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