Children and Parents: Media Use and Attitude Report 2013 0 - - PowerPoint PPT Presentation

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Children and Parents: Media Use and Attitude Report 2013 0 - - PowerPoint PPT Presentation

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Children and Parents: Media Use and Attitude Report 2013 0 Children and Parents: media use and attitudes report 1700 interviews comScore with 5-15s; data on most- Statutory duty 1700 interviews BARB data accessed to promote with their

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Children and Parents:

Media Use and Attitude Report 2013

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Children and Parents: media use and attitudes report

Statutory duty to promote Media Literacy BARB data

  • n children’s

viewing habits comScore data on most- accessed websites by children aged 6-14 1700 interviews with 5-15s; 1700 interviews with their parents; 700 interviews with parents of 3-4s; April/May 2013 = 4100 interviews

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Children and Parents: media use and attitudes report

Media use and attitudes of children aged 3-15 Parental attitudes, concerns and mediation Research running since 2005 TV, radio, the internet, mobiles and games

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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3

Tablets are becoming the must-have device for children

2011 2012 2013 88 82 81 60 50 5 86 82 82 58 46 14 81 81 77 57 42 42

Games console/player Internet - PC/laptop DVD/Blu-ray Mobile Radio set Tablet

Aged 3 to 4 = 28% Aged 5 to 7 = 39% up 28pp Aged 8 to 11 = 44% up 31pp Aged 12 to 15 = 42% up 25pp Tablet use

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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20 28 29 12 15 18 41 62 62 31 21 13 5 4 36 28 15 46 25 20 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013

Child has a smartphone Child has a non-smartphone

4

5-15 5-7 8-11 12-15

Total mobile phone ownership

52

3-4

49 43 8 5 3 48 43 33 82 1

Older children are opting for smartphones

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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20 28 29 12 15 18 41 62 62 31 21 13 5 4 36 28 15 46 25 20 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013

Child has a smartphone Child has a non-smartphone

5

5-15 5-7 8-11 12-15

Total mobile phone ownership

52

3-4

49 43 8 5 3 48 43 33 87 87 82 1

Older children are opting for smartphones

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Looking back: Mobile ownership

18 62 15 82 20 49

2005 2013 2005 2013

Child has a smartphone Child has a non-smartphone

8-11 12-15

33 52 82 82

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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22 11 2 43 38 3 7 37 28 4 5 58 60 14 19 53 53 15 18 73 64 39 30 62 57 38 19

Television Games console/ player Internet (PC/ laptop/ netbook based)

Aged 5-7 Aged 12-15 Aged 8-11 Aged 3-4

2013 2013 2012 2013 2012 2013 2012

Aged 5-7 Aged 12-15 Aged 8-11 Aged 3-4

Radio (DAB or AM/FM)

Media devices in bedrooms decreased in 2013

2013 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012 2013 2013 2012 2013 2012 2013 2012

Aged 5-7 Aged 12-15 Aged 8-11 Aged 3-4 Aged 5-7 Aged 12-15 Aged 8-11 Aged 3-4

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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71 3 53 15 75 13 62 38

Television Internet (PC/ laptop/ netbook based)

2013 2005

Looking back: Media devices in bedrooms

2005 2005 2005 2013 2013 2013

Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11

Aged 8 - 11 Aged 12 - 15

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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9

29 6 12 58 58 5 6 65 62 6 21 87 87 12 9 87 83 18 27 97 95 44 11 97 92 52 22 33

%

Uses any device to access the internet at home PC/ laptop/ netbook Mobile phone Tablet computer

Aged 8-11 Aged 5-7 Aged 12-15 Aged 3-4 2013 2012 2013 2012 2013 2012 2013

Children more likely to use a range of devices to go online

In 2013, 84% of 5-15 s access the internet at home

Aged 8-11 Aged 5-7 Aged 12-15 Aged 3-4 2013 2012 2013 2012 2013 2012 2013 Aged 8-11 Aged 5-7 Aged 12-15 Aged 3-4 2013 2012 2013 2012 2013 2012 2013 Aged 8-11 Aged 5-7 Aged 12-15 Aged 3-4 2013 2012 2013 2012 2013 2012 2013

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Increase in mobile devices ‘mostly’ used go online 68%

  • 18pp since

2012 13% +10pp since 2012 11% +5pp since 2012

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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14% 58% 7% 11% 1% 5% 2% 27% 0% 3% 42% 47% 14% 9% 1% 6% 1% 20% 4% 5% 75% 54% 36% 29% 15% 18% 15% 21% 19% 14% 84% 54% 70% 56% 67% 53% 55% 30% 35% 36%

0% 20% 40% 60% 80% 100%

General surfing/ browsing School work/ homework Playing games

  • nline

Social networking websites Downloading

  • r playing

music TV channel/ programme website Instant Messaging Watch/ download music videos

Aged 12-15 Aged 8-11 Aged 5-7

Watch/ download videos made by people/ general public (YouTube) Go to the Wikipedia website +8 +7

  • 8

+10

% point change since 2012

Aged 3-4**

Top ten internet activities carried out weekly in 2013

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Social Networking: active profiles by age

67% of 12-15

  • 13pp

22% of 8-11

  • 8pp

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Social Networking: active profiles by age

67% of 12-15

  • 13pp

22% of 8-11

  • 8pp

12-15s have on average 272 social networking ‘friends’ 12-15s estimate that they have not met in person 78 social networking ‘friends’

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Social Networking: active profiles for 12-15 across sites

Facebook Twitter YouTube Instagram Bebo MySpace Tumblr Google +

2009 2011 2012 2013

NA NA NA

87% Main profile 5% 3% 2% 1% 1%

2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013

NA NA NA NA NA

81 6 24 49 97 14 1 5 14 25 23 11 6 7 8 97 37 26 16 11 8 5 4 98 0% 20% 40% 60% 80% 100%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Social Networking: active profiles for 12-15 across sites

Facebook Twitter YouTube Instagram Bebo MySpace Tumblr Google +

2009 2011 2012 2013

NA NA NA

87% Main profile 5% 3% 2% 1% 1%

2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013 2009 2011 2012 2013

NA NA NA NA NA

81 6 24 49 97 14 1 5 14 25 23 11 6 7 8 97 37 26 16 11 8 5 4 98 0% 20% 40% 60% 80% 100%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Which media would be most missed in 2013?

64 Watch TV 18

Watch TV Listen to the radio Use a mobile phone Use the internet Via PC/Laptop Watch Videos/ DVDs Play console/ Video games Listen to portable MP3 device

22

10

18

Aged 5 - 7 Aged 8 - 11 Aged 12 - 15

48% watch TV

4

TV: 57% TV: 42% Games: 20% Games: 18% TV: 9% Internet: 19% Mobile: 39% 16% Internet: 15%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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43 24 6 7 42 18 15 7 33 18 8 28 19 16 19 39

TV Games console/ player Internet Mobile phone

2013

Looking back: Most missed media

2005

12-15 8-11

2013 2005 2013 2005 2013 2005 2013 2005 2013 2005 2013 2005 2013 2005

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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7.5 6.3 6.2 6.8 8.2 10.7 8.4 6.2 8.7 5.5 17.0 9.2 6.7 12 6.5 16.6 15.2 13.9 15.4 15.5

0.0 4.0 8.0 12.0 16.0 20.0 24.0

Aged 12-15 Aged 8-11 Aged 5-7 Aged 5-15 Aged 3-4 TV Internet Gaming Radio Weekly hours

Weekly hours of media consumption in 2013

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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7.5 6.6 6.3 4 17.0 8.0 9.2 4.4 16.6 14.7 15.2 13.2

0.0 4.0 8.0 12.0 16.0 20.0 24.0

2013 2005 2013 2005 TV Internet Radio

Weekly hours Aged 12-15 Aged 8-11

Looking back: Weekly hours of media consumption

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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20

99 26 12 5 5 4 34 98 32 18 14 15 7 45

TV set PC/ laptop/ netbook Games console/ player (fixed or portable) Mobile phone Tablet computer Any device

  • ther than a

TV set Portable media player

2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013

Devices ever used to watch TV programmes at home, 5-15s

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Cross-media multi-tasking for 12-15s 22% 31% 33%

Chanel XY

6% 13% 11%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Children’s media understanding and behaviours

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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12-15s: The role of TV and Internet

Helps me form my

  • wn
  • pinions

79% 76%

Helps me understand what goes on in the world

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12-15s: The role of TV and Internet

79% 74%

Helps me understand what goes on in the world 76% Helps me form my

  • wn
  • pinions

66%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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12-15s: The role of TV and Internet

81% 78%

Makes me aware of different people and

  • pinions

I see people like me

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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12-15s: The role of TV and Internet

Makes me aware of different people and

  • pinions

I see people like me

59% 81% 78% 47%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Confidence using the internet: 8-11s 83%

feel confident they know how to stay safe online

81%

feel confident about using a search engine

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Confidence using the internet: 12-15s 95%

feel confident using a search engine

94%

feel confident they can find what they want online

63%

feel confident they can use the internet to do creative things

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Confidence using the internet: 12-15s 68%

feel confident judging the truthfulness of websites

91%

feel confident they know how to stay safe online Overall, 94% feel confident as an internet user

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Looking back: Confidence using the internet: 12-15s

“I’m confident about using the internet” “I trust most of what I find on the internet” “I often can’t find what I’m looking for on the internet”

94% agree: 67% agree: 48% agree:

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Judging the truthfulness of information online

82% 74% 30% 29% 77% 65% 59% 61%

“All or most of the information is true”

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Online risks and mediation

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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36 30 31 23 21 22 17 16 17 19 33 26 23 17 16 27 23 19 16 13 9 7 5 7 4

10 20 30 40 50

2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

TV Radio Internet Mobile phones Gaming

Parental concerns about content are decreasing

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Children’s dislikes about content

Around one in five dislike seeing things on TV that are

too old for them or that make them

feel sad, frightened or embarrassed

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Children’s dislikes about content

One in seven

dislike seeing things

  • nline that are too
  • ld for them…

…or that make them feel

sad, frightened

  • r embarrassed

21% of 8-11s say they have at least

  • ne of the keys concerns asked about

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Children’s dislikes about content

11% of 12-15s say they have at least

  • ne of the keys concerns asked about

One in ten are concerned

about bad things that people have written about them, or photos of them

  • n their

profile page One in five

dislike people being

nasty, mean or unkind to

each other

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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SLIDE 38

Parental Mediation

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SLIDE 39

Parental Mediation

83%

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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SLIDE 40

Parental Mediation

83%

½ of parents think their child knows more about the internet than they do

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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SLIDE 41

Parental Mediation

83%

½ of parents think their child knows more about the internet than they do

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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SLIDE 42

Parental Mediation

79% have talked to their child about staying safe online - 45% do so monthly Over half of parents have set rules around supervision of the internet Over six in ten parents use some kind of technical mediation: parental controls, safe search settings, YouTube safety mode, time-limiting software or PIN/passwords set on broadcasters websites.

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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Types of “technical” parental mediation online

47 46 15 10 7 62 44 43 19 11 8 62 Safe search settings on search engine websites Parental controls installed on the PC/ laptop/ netbook the child uses at home YouTube safety mode enabled ANY OF THESE

2012 2013

PIN/ Password set on broadcasters ’ websites Software to limit time spent

  • nline

2012 2013 2012 2013 2012 2013 2012 2013 2012 2013

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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SLIDE 44

Types of “technical” parental mediation online

47 46 15 10 7 62 44 43 19 11 8 62 Safe search settings on search engine websites Parental controls installed on the PC/ laptop/ netbook the child uses at home YouTube safety mode enabled ANY OF THESE

2012 2013

PIN/ Password set on broadcasters ’ websites Software to limit time spent

  • nline

2012 2013 2012 2013 2012 2013 2012 2013 2012 2013

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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44

Combining online mediation approaches

11%

6% 13% 12% 17% 6% 20% 15%

Age 5-15

Technical mediation & rules & talk Technical mediation & rules not talk Technical mediation & talk not rules Rules & talk not technical mediation Technical mediation only Rules relating to parental supervision

  • nly

Talk monthly only None of these

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf

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SLIDE 46

http://stakeholders.ofcom.org.uk/binaries/research/media- literacy/october-2013/research07Oct2013.pdf

Watch TV Listen to the radio Use a mobile phone Use the internet Via PC/Laptop Play console/ Video games Listen to portable MP3 device Watch Videos/ DVD’s