Transportation Demand Management Elizabeth Hughes President and - - PowerPoint PPT Presentation

Transportation Demand Management

Elizabeth Hughes

President and Senior Transportation Planner

What is it?

TDM Overview

What is Transportation Demand Management (TDM)?

• Transportation Systems Management (TSM)
• Vehicle Trip Reduction/Mitigation
• Car Management Strategies
• Parking Management/Parking Demand Reduction
• Commuter Programs

What is it?

TDM Overview Utilization of existing transportation resources

• Convert or shift SOV trips to alternative

modes

(transit, carpools or vanpools, bicycling or walking)

• Reduce vehicle trips

(trip link, shop local, avoid peak-hour traffic periods

• r congested routes)
• Eliminate vehicle trips

(compressed work weeks, teleconference or telecommute)

TDM Overview How it’s done

• 1. Infrastructure and physical measures

Showers, carpool parking spaces, transportation kiosks, bicycle facilities, bus shelters and/or land dedication for bus shelters, etc.

• 2. Outreach and program management

Carpool matching, transportation materials, transit subsidies, trip planning, emergency ride home program, vanpool programs, shuttles, car-sharing, rideshare promotions and events, etc.

• 3. Monitoring

Performance measurements, employee commute survey and reporting, etc.

State Your Goal

TDM Overview Successful TDM/commute programs… Improve

• Retention of Key Staff
• Competitive Recruitment
• Employee Wellness/Quality of Life/Air Quality
• Contributes to Corp Accelerating Sustainability impact
• The triple bottom line (profit, people, planet)

Reduce

• Single Occupant Vehicle (SOV) trips
• Demand for Parking
• The carbon footprint, greenhouse gases
• Employee turnover

A well-performing commuter program supports a working environment that promotes clean, eco- friendly commute options for employees.

TDM Applications

Required

• Building permits
• Environmental mitigation
• Increased occupancy/density request
• SB 1339 Regional Commuter Benefit

Voluntary

• Parking constraints
• Workforce competition
• Employee need/demand
• Environmental goals

Hurdles to Success

• Too many carrots, not enough sticks
• Lack of corporate buy-in (philosophical embracement)
• Lack of executive-level champion
• Lack of planning
• Lack of dedicated funding
• Lack of employee outreach and promotions
• Lack of employee engagement

Hurdles to Success Carrots and Sticks

“Losses or punishments had a measured impact two to three times greater than gains or rewards.”1 “There are no carrots for other modes that can overcome the powerful determinism of free employer car parking.”2 Carpool example:

• 1. Carpool parking spaces are provided in preferential locations
• 2. Carpool parking spaces require registration and permit
• 3. Carpool spaces are “reserved/assigned”
• 4. Carpool commuters receive incentives
• 5. Carpool commuters receive financial allowances
• 6. Parking is charged at work, but made free to carpoolers

1) https://source.wustl.edu/2015/05/carrot-or-stick-punishments-may-guide-behavior-more-effectively-than-rewards/

2) Commuter Mode Choice and Free Car Parking, Public Transportation Benefits, Showers/Lockers, and Bike Parking at Work: Evidence from

the Washington DC Region, Andrea Hamre and Ralph Buehler, Virginia Tech, Journal of Public Transportation, Vol. 17, No. 2, 2014.

Performance Proof

Year Rigel Amgen Calico Britannia Oyster Point I (Aggregate Data) 2004** 14.4% 20.0% 17.60% 2005** 36.3% 23.8% 25.70% 2006** 50.6% 21.7% 28.90% 2007** 49.0% 24.6% 31.15% 2008** 52.6% 30.7% 37.07% 2009** 33.7% 30.3% 31.20% 2010 30.2% 25.7% 26.74% 2011 30.2% 26.0% 26.50% 2012 28.0% 43.8% 38.73% 2013 28.9% 40.9% 37.98% 2014 31.2% 35.0% 34.16% 2015*** 25.9% 48.6% 20.7% 38.70%

Notes: *All alternative mode-use rates are calculated assuming traditional non-respondents as SOV. ** Carpool data may have included "carpool with children" and commuter carpool results may have been overstated.

South San Francisco TDM Ordinance-stipulated Survey Methodology Alternative Transportation Mode-Use Rate*

*** Due to low response rate, Amgen data was adjusted according to the City's 2010 revised Zoning Ordinance and the campus mode-use rate reflects a hybrid rate.

How Does TDM Supports HR?

Commuter benefits aid recruitment and retention efforts – contributes to being an “employer of choice” Commuter benefits are low-cost compared with other benefits – e.g., pre-tax programs

TDM Resources

Association for Commuter Transportation (ACT)

Back to Basics Workshop: November 29, at Stanford University

Best Workplaces for Commuters (BWC)

• Help Desk – over 500 FAQs and case studies
• Business Benefits Calculator
• Commuter Benefit Briefs
• Emergency Ride Home Toolkit
• Qualified Transportation Fringe Benefits
• Survey Guide – how to conduct an employee survey

An Independent Research organization dedicated to developing innovative and practical solutions to transportation problems.”

TDM Measures

Employer Programmatic TDM Measures (Basic)

• Kick-off commuter event or campaign
• Commuter resource web portal/commute flier
• On-site bike program for daytime use
• Emergency Ride Home program
• Designated Employee Commute Coordinator (outsourced or internal)
• Promotional programs (Bike to Work Day, etc.), e-newsletters, etc.
• Carpool matching resources and promotions
• Bicycle route mapping and resources
• Transit trip planning and resources
• New employee hire – commuter resource materials
• Free trial transit passes for new riders
• Pre-tax payroll option for transit or vanpool

TDM Measures

Other TDM Measures (Better)

• Transit and vanpool subsidies (up to $255 per month)
• Carpool, bike and pedestrian commuter cash allowances (taxable)
• “Reserved” carpool parking program (with permits)
• Carpool/vanpool incentive programs (fuel cards, FasTrak, rewards)
• Internal, private social network for carpool matching (Zimride/Scoop)
• Bicycle Fixit station
• Establish Company Bike Club
• Flextime/off-peak commuting
• Teleworking/telecommuting
• Dedicated peak-hour last-mile station shuttles
• On-site carshare program (employee paid)
• Employee carshare membership funded by employer

TDM Measures

Other TDM Measures (Best):

• Free VTA ECO Pass
• Free Caltrain GO Pass
• Free company-sponsored vanpool program (lease, fuel, insurance,

FasTrak)

• Dedicated commuter shuttle program (long-haul)
• Dedicated on-site carshare program funded by employer

QUESTIONS?

Elizabeth L. Hughes

President Senior Transportation Planner 408-420-2411 (Direct) Elizabeth.Hughes@tdmspecialists.com