Transforming the foundation of doing business Safe harbor and Use - - PowerPoint PPT Presentation

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Transforming the foundation of doing business Safe harbor and Use - - PowerPoint PPT Presentation

Transforming the foundation of doing business Safe harbor and Use of Non-GAAP measures This presentation includes expressed and implied forward - looking statements within the meaning of the Private Securities Litig ation Reform Act of


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SLIDE 1

Transforming the foundation

  • f doing business
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SLIDE 2

2

Safe harbor and Use of Non-GAAP measures

This presentation includes expressed and implied “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “project,” “will,” “would,” “should,” “could,” “can,” “predict,” “potential,” “continue,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our estimated preliminary financial results and other key business metrics for the quarter ended July 31, 2018 and the year ended January 31, 2019, strategic plans or objectives, revenues or earnings projections, or other financial items. By their nature, these statements are subject to numerous uncertainties, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the statements. You should not rely upon forward-looking statements as predictions of future events. Except to the extent required by federal securities laws, DocuSign undertakes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events. Forward-looking statements are based on information available at the time those statements are made or management’s good faith beliefs and assumptions as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in, or suggested by, the forward-looking

  • statements. In light of these risks and uncertainties, the events and circumstances contemplated by the forward-looking statements made in this presentation may not occur and actual

results could differ materially from those anticipated or implied in the forward-looking statements. These risks and uncertainties are described in greater detail under the heading “Risk Factors” in our prospectus filed pursuant to Rule 424(b) under the Securities Act of 1933, as amended, on April 26, 2018 and in our quarterly report on Form 10-Q filed with the Securities and Exchange Commission (the “SEC”) on June 7, 2018, and include, but are not limited to, our ability to retain and upgrade paying users; our ability to attract new users or convert registered users to paying users; our future financial performance, including our ability to effectively sustain and manage our growth and future expenses, and our ability to achieve and maintain future profitability; our ability to attract new customers and to maintain and expand our existing customer base; our ability to scale and update our platform to respond to customers’ needs and rapid technological change; the effects of increased competition on our market and our ability to compete effectively; our ability to expand our operations and increase adoption

  • f our platform internationally; our ability to maintain, protect and enhance our brand; the sufficiency of our cash and cash equivalents to satisfy our liquidity needs; our failure or the failure
  • f our platform of services to comply with applicable industry standards, laws, and regulations; our ability to attract large organizations as users; our ability to maintain our corporate culture;
  • ur ability to offer high-quality customer support; our ability to hire, retain and motivate qualified personnel; our ability to identify targets for, execute on and realize the benefits of potential

acquisitions; our ability to estimate the size and potential growth of our target market; and our ability to maintain proper and effective internal controls. These factors could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. Additional information will be made available in

  • ther future reports that we may file with the SEC from time to time, which could cause actual results to vary from expectations. Except as required by law, we do not undertake any
  • bligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise.

In addition to the financials presented in accordance with U.S. generally accepted accounting principles (“GAAP”), this presentation includes certain non-GAAP financial measures. Non- GAAP financial information is presented for supplemental informational purposes only and has limitations as an analytical tool and should not be considered in isolation or as a substitute for financial information presented in accordance with GAAP. In addition, other companies, including companies in our industry, may calculate similarly-titled non-GAAP measures differently or may use other measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. This presentation may contains certain estimated preliminary financial results and other key business metrics for the quarter ended July 31, 2018 and the year ended January 31, 2019. These estimates should not be viewed as a substitute for our full interim or annual financial statements prepared in accordance with GAAP. Accordingly, you should not place undue reliance on this preliminary

  • data. In addition, this data has been prepared by, and is the responsibility of, management. Our independent registered public accounting firm, PricewaterhouseCoopers LLP, has not

audited, reviewed, compiled, or performed any procedures with respect to the preliminary financial results. Accordingly, PricewaterhouseCoopers LLP does not express an opinion or any

  • ther form of assurance with respect thereto.
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SLIDE 3

3

DocuSign at a glance

400K+

customers

$25B

TAM

Revenue FCF margin

FY16 FY17 FY18 $381 $519 $250 (13%) (38%) 7%

(1) (3)

(1) As of April 30, 2018. (2) For the periods ending January 31, 2016, 2017, and 2018. $ in millions. (3) Refer to Slide 14 for a detailed discussion of the market opportunity.

Pioneer & leader of e-signature category

Prepare Manage Sign Act

44%

CAGR

System of Agreement Significant market opportunity Rapid revenue growth(2) & improving profitability

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SLIDE 4

4

DocuSign is transforming the foundation of doing business

Agreement of today Agreement of the future

Paper / Disconnected / Manual / Unintelligent Digital / Connected / Self-Executing / Smart

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SLIDE 5

5

Business runs on agreements and they are everywhere

Sales

Sales Order Processing Customer Account Provisioning Special Deal Terms Referral Agreements Reseller Agreements Partner Agreements Sales Support Loan Documents Support Agreements and Renewals Event Registration Customer Communication Approvals Mass Mailing/Email Approval Event Vendor Agreements Rebate Agreements Sponsorship Agreements Promotion Agreements Advertising Contracts Press Release Approvals Brand Licensing Agreements Media Plan Sign-offs Account Change Service/Work Orders Terms Change Self-Service Requests Compliance Field Service New Policy Applications Policy Cancellations/ Suspensions Independent Agency Licensing EFT Authorization

Human Resources

Offer Letters New Hire Paperwork Candidate NDA On/Off-boarding Checklist Employee Policy Distribution & Signature Contractor Agreements Non-disclosure PTO Management Performance Appraisal Background Checks Invoice Processing Expense Processing Capitalization Management Audit Sign-off Policy Management Inventory Sign-off Asset Transfer/Retirement Grant Applications Sales and Use Tax Return Consumer Account Opening Deposit Products

IT/Operations

Asset Tracking Change Requests Requirements Sign-off Access Management Incident Reporting Production Change Authorization Maintenance Authorization Authorization Real Estate Approval Project Budget Approvals

Legal

NDAs Contract Management Internal Compliance IP Licensing Patent Applications Board Minutes Affidavits Summons Engagement Letters Memoranda of Understanding

Facilities

Invoice Processing Expense Processing Capitalization Management Audit Sign-off Policy Management Inventory Sign-off Asset Transfer/Retirement Grant Applications Sales and Use Tax Return Consumer Account Opening Deposit Products

Product Management

Change Management Release Management Code Review Reporting Requirements Acceptance Release Scope Commitment Policy Approval Beta/SDK Agreements Developer Program Enrollment Product Development Methods New Product Evaluation New Offering Announcement

Procurement

Purchase Order Statement of Work Master Services Agreement RFP Sign-off Supplier Compliance Service Level Agreements Termination Letters Software License Agreements Rate Cards Invoice Processing Subcontractor Agreements Vendor Contracts

Marketing Services Finance

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SLIDE 6

6

Every company has a system of agreement, it just has not been modernized

Prepare Sign Act Manage

Create it Print it Manually preparing and collaborating

  • n agreements

for execution Manually routing and signing paper-based agreements Manually entering info from signed agreements into other systems Difficulty finding and managing completed agreements Act on it Store it

Mail it Scan it Fax it Email it The physical signature

was much to blame

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SLIDE 7

7

DocuSign unlocked the signing bottleneck, opening up the rest of the agreement process to automation

Today, we DocuSign Prepare Sign Act Manage

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SLIDE 8

8

Behind those important signing moments is a very complex e-signature workflow

Prepare Sign Act Manage Sign

Document Recipients/Roles Tag Route/Workflow Deliver/Certify Identify Document Collect Data Record Store Trigger/Act Manage

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SLIDE 9

9

DocuSign’s robust technology platform

Web & mobile apps

100s of millions

  • f users(1)

#1 most downloaded mobile app in U.S.(2)

API

~60% of transactions today(1) 300+ pre-built Connectors

Prepare Sign Sign Act Manage

Document Recipients/Roles Tag Route/Workflow Deliver/Certify Identify Document Collect Data Record Trigger/Act Manage Store

Available

99.99% availability(3)

Secure

Stringent security certifications

Auditable Configurable Global

180+ countries

(1) As of January 31, 2018. (2) In its category for iOS and Android as of January 31, 2018. (3) Over the last 24 months ended January 2018.
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SLIDE 10

10

Significant and under-penetrated market opportunity

Number of Companies by Size, Industry and Geography(1) Average Contract Value (ACV) per Company by Size and Industry(2)

$25B

(3)

TAM

(1) Estimated using the total number of companies in DocuSign’s immediate core markets globally across enterprises, commercial businesses, and VSBs, using data from various government data sources from each respective region and country, such as the US Census Bureau and Eurostat. (2) Calculated using internal company data based on actual customer spend by size and industry. (3) Total addressable market as of 2017. Market opportunity is calculated by estimating the total number of companies in our immediate core markets globally across enterprises, commercial businesses, and VSBs and applying an ACV to each respective company using internally-generated data of actual customer spend based on the company’s size, industry, and location. The aggregate calculated value across all of these markets represents estimated TAM. The ACV applied to the estimated number of companies in each market is calculated by leveraging internal company data on actual customer spend by size and industry. For our enterprise customers, we have applied the median ACV
  • f our top 100 global customers, which customers we believe have achieved broader implementation of our solution across their organization. Additionally, the ACV applied to non-enterprise businesses in international markets was
reduced to account for differences in the pricing of goods and services in various international markets relative to the United States using data provided by the Organization for Economic Co-operation and Development.

Enterprise Commercial VSBs

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SLIDE 11

11

Embedded in widely used business applications

CRM HCM ERP

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SLIDE 12

12

Significant benefits for customers

Experience Cost Speed

completed <24 hours(3)

Improved customer and employee experience Reduced cost of doing business Accelerated transactions and business processes

completed <15 minutes(3) average incremental value generated per transaction by enterprise customers(2)

NPS of 63

(1 )

$36 83% 50%

(1) Net Promoter Score as of October 2017. The NPS is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. (2) Based on a 2015 third-party study of certain of our enterprise customers that we commissioned, enterprise customers realized an average of $36 of incremental value with a typical range from $5 to $100 per document depending on use case generated per transaction when they deployed DocuSign versus their existing paper-based processes. (3) In 2017, 83% of all Successful Transactions on our platform were completed in less than 24 hours and 50% within 15 minutes—compared to the days or weeks common to traditional methods.
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SLIDE 13

13

Winning strategy with customers large and small

Enterprise Commercial VSBs

(very small businesses)

(1) Over the last 24 months ended January 2018.

Target market DocuSign market definition Sales channel

Companies generally included in the Global 2000 <10 employees 10-249 employees ≥250 employees

Mid-Market

Direct & Partner Web-based channel

Why We Win

Globally adopted and auditable 99.99% availability(1) Highly advanced security API capabilities and integrations Ease of use

Growth drivers

Land & Expand Model Expansion Model Lead Generation Brand Recognition

SMBs

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SLIDE 14

14

Trusted by customers across verticals

Telco Real Estate Education Financial Services Non-Profits Healthcare & Life Sciences Technology Other Business Services Government

10of the top 15

global financial services companies global technology companies global pharmaceutical companies

7of the top 10 18of the top 20

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SLIDE 15

15

Customer success across industries

Use Case Lengthy and complex process across global enterprise With DocuSign(1) >90% of contracts completed in <24 hours and 71% in <1 hour Accelerated the customer’s time to ROI as well as Salesforce’s speed to revenue #1 most downloaded e-signature solution across the Salesforce AppExchange

Drives ROI Mobile Workforce

Use Case Field salesforce constrained by paper and manual process With DocuSign(1) CRM integration for easy order processing Mobile enabled for signing in the field Customers up and running quicker than before Use Case Manual in-store process With DocuSign(1) Simplified the complexity

  • f completing agreement

Reduced volume of paperwork In-store closure rates have increased >20%

Expansion over time Expansion over time

22x

Multiple

3x

Multiple Year 1 Year 5 Year 10 Year 1 Year 3 Year 5

Customer Service

(1) As of March 2018.

Salesforce’s deployment

  • f DocuSign has expanded

by a multiple of 36 over the 8 year engagement.

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SLIDE 16

16

Globally positioned to succeed

3rd Party Data Centers Seattle San Francisco

(Global HQ)

Warrenville Canada New York Dublin Paris London Tel Aviv Singapore Tokyo Australia Melbourne Sydney São Paulo U.S. Europe

13 offices worldwide 2,270 employees (24% international)(1) Proprietary data centers in U.S. & Europe 3rd party data centers in Australia & Canada (1) For the period ending January 2018.

Offices Data Centers

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SLIDE 17

17

Leveraged growth strategies

Extend

Pre & Post Agreement Introduce AI API Usage Pre-built Integrations

Expand

Use Cases Functions Verticals Global Network Effect

Land

All Sizes of Customers

#1 e-signature Solution Modern System of Agreement Platform

Prepare Act Manage Sign

Drive global transformation from paper to e-signature Drive global transformation to modern systems of agreement Paper

$25B TAM

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SLIDE 18

18

From e-signature to platform for modern systems of agreement

Prepare Act Manage Sign

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SLIDE 19

19

Annual Financial Review (F16-F18)

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SLIDE 20

20

Financial highlights

Rapid growth at scale Recurring subscription model with strong revenue visibility Customer base with continued expansion in spend Demonstrated

  • perating

leverage

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SLIDE 21

21

Strong growth across the board

Billings(2) Revenue Contract liabilities(3)

FY16 FY17 FY18 FY16 FY17 FY18

44%

CAGR

46%

CAGR

$290 $432 $599 $130 $190 $278

(1) For the periods ending January 31, 2016, 2017 and 2018. $ in millions. (2) Total revenues plus the change in contract liabilities and refund liability less contract assets and unbilled accounts receivable in a given period. (3) Deferred revenue and includes payments received in advance of performance under the contract.

FY16 FY17 FY18

Enterprise & commercial Web & mobile

$250 $381 $519 16% 15% 14% 84% 85% 86%

44%

CAGR

(1)

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SLIDE 22

22

Capacity-based subscription model

Pricing by functionality & Envelopes(1) Wide range of customers & deal sizes

Product editions # of Envelopes provisioned

&

(1) An Envelope is a digital container used to send one or more documents for signature or approval to one or more recipients.

VSBs Commercial Enterprise

# of Envelopes provisioned

Basic e-signature functionality Business fields API access CRM connectors Payments Automation Industry modules Advanced admin Advanced workflows All products

Single-user Multi-user Business Pro Enterprise Pro Platform

Single- user Multi- user Business Pro Enterprise Pro Platform

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11% 89%

Strong revenue visibility

38% 62%

≤12 months >12 months

13

months Dollar weighted By contracts

FY16 FY17 FY18 91% 91% 7% 9% 9% 93%

Subscription Professional services & other

Revenue contribution(1) Average contract length(2)

20

months

(1) For the periods ending January 31, 2016, 2017 and 2018. (2) Fiscal Year 2018.
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SLIDE 24

24

Land and expand model

Land Drive Adoption

  • f Initial

Use Case Expand Into New Use Cases

Typically start with an initial use case in a department within the organization Help customer drive further adoption

  • f use case within
  • rganization

Drive new use cases throughout the

  • rganization
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25

Large and growing customer base

Total customers

47%

CAGR

(1) Comprised of customers who were not acquired through our self-service channel.

FY13 FY14 FY15 FY16 FY17 FY18 FY13 FY14 FY15 FY16 FY17 FY18 54K 96K 147K 214K 289K 373K 4K 12K 18K 23K 30K 42K

60%

CAGR

Enterprise & commercial customers(1)

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SLIDE 26

26

Demonstrated expansion within cohorts

Cohort analysis Customers with >$300K in ACV(3)

Top 100 Customers Life-to-Date Purchase Multiple as

  • f January 2018(1)

Net Retention Rate(2)

FY13 FY14 FY15 FY16 FY17 FY18

5.3x 115%

~7x

FY13 FY18 30 203

(1) For our top 100 customers as measured by ACV for the year ended January 31, 2018 that placed their first order in, or prior to, the year ended January 31, 2014. (2) Compares the ACV for subscription contracts from a set of enterprise and commercial customers at two period end dates. To calculate the dollar-based net retention rate at the end of a base year (e.g., January 31, 2017), we first identify the set of customers that were customers at the end of the prior year (e.g., January 31, 2016) and then divide the ACV attributed to that set of customers at the end of the base year by the ACV attributed to that same set at the end of the prior year. The quotient obtained from this calculation is the dollar-based net retention rate. (3) Average Contract Value.
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SLIDE 27

27

Global growth investments

Rapid international expansion

Revenue by geography(1) International

17%

Domestic

83%

Products Partnerships Presence

e-signature eHanko Standards-Based Signatures (SBS) SAP Ingram Deutsche Telekom Telstra Brazil Singapore Australia UK Japan France

(1)Fiscal Year 2018. (2)Includes locations with direct sales presence.
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SLIDE 28

28

Achieving increased leverage

Non-GAAP gross margin(2) Headcount(3) Non-GAAP Opex(2)

FY16 FY17 FY18 76% 78% 24% 22% 24% 76% 2,270 1,973 1,537 81% 81% 84% 73% 76% 79% $54 $79 $88 $157 $226 $265 $52 $52 $68 22% 21% 17% 63% 59% 51% 21% 14% 13% R&D

Subscription gross margin Total gross margin

(1) For the periods ending January 31, 2016, 2017 and 2018. (2) Please see slides 35, 36 and 37 for non-GAAP reconciliation. $ in millions. % of revenue. (3) As of January 31, 2018.

Domestic International

FY16 FY17 FY18 FY16 FY17 FY18 S&M G&A (1)

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SLIDE 29

29

Improving profitability and cash flows

Non-GAAP operating margin Cash flow

FY16 FY17 FY18 FY16 FY17 FY18 (32%) (18%) (2%) (27%) (38%) (1%) (13%) 11% 7%

OCF Margin FCF Margin

(1) Please see Slides 33 and 34 for non-GAAP reconciliation.

(1)

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SLIDE 30

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Investment highlights

Market leadership as world’s #1 e-signature solution $25B market

  • pportunity

Large & growing customer base with strong expansion

  • pportunities

Driving growth, scale and profitability Proven management team

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SLIDE 31

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Appendix

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SLIDE 32

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GAAP to non-GAAP and free cash flow reconciliation

Gross Profit (in $K) Year Ended January 31 2016 2017 2018 GAAP Gross Profit 176,626 278,982 400,231 Add: Stock-based Compensation in Cost of Revenue 2,371 2,211 1,887 Add: Amortization of Intangibles in Cost of Revenue 4,030 6,940 6,793 Non-GAAP Gross Profit 183,027 288,133 408,911 Gross Margin (GAAP) 71% 73% 77% Gross Margin (non-GAAP) 73% 76% 79% Subscription Gross Profit (in $K) Year Ended January 31 2016 2017 2018 GAAP Subscription Revenue 229,127 348,563 484,581 Less: GAAP Subscription Cost of Revenue (48,656) (73,363) (83,834) GAAP Subscription Gross Profit 180,471 275,200 400,747 Add: SBC in Subscription Cost of Revenue 1,074 1,190 911 Add: Amortization in Subscription Cost of Revenue 4,030 6,940 6,793 Non-GAAP Subscription Gross Profit 185,575 283,330 408,451 Non-GAAP Subscription Gross Margin 81% 81% 84%

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SLIDE 33

33

GAAP to non-GAAP and free cash flow reconciliation

Adjusted Operating Gain / (Loss) (in $K) Year Ended January 31 2016 2017 2018 GAAP Operating Loss (119,304) (115,817) (51,653) Add: Stock-based Compensation in Cost of Revenue 2,371 2,211 1,887 Add: Amortization of Intangibles in Cost of Revenue 4,030 6,940 6,793 Add: Stock-based Compensation in Operating Expenses 30,293 33,232 27,860 Add: Amortization of Intangibles in Operating Expenses 1,965 3,385 3,250 Non-GAAP Operating Loss (80,645) (70,049) (11,863) Operating Margin (GAAP) (48%) (30%) (10%) Operating Margin (non-GAAP) (32%) (18%) (2%) Free Cash Flow (in $K) Year Ended January 31 2016 2017 2018 Cash Flow from Operations (67,995) (4,790) 54,979 Less: Purchases of Property, Plant, and Equipment (28,305) (43,330) (18,929) Free Cash Flow (96,300) (48,120) 36,050 Free Cash Flow Margin (38%) (13%) 7%

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SLIDE 34

34

GAAP to non-GAAP reconciliation

Sales & Marketing (in $K) Year Ended January 31 2016 2017 2018 GAAP Sales & Marketing 170,006 240,787 277,930 Less: Stock-based Compensation in Sales & Marketing (10,617) (11,187) (9,386) Less: Amortization of Intangibles in Sales & Marketing (1,965) (3,385) (3,250) Non-GAAP Sales & Marketing 157,424 226,215 265,294 Sales & Marketing as % of Revenue (GAAP) 68% 63% 54% Sales & Marketing as % of Revenue (non-GAAP) 63% 59% 51% General & Administrative (in $K) Year Ended January 31 2016 2017 2018 GAAP General & Administrative 63,669 64,360 81,526 Less: Stock-based Compensation in General & Administrative (11,455) (11,884) (13,578) Less: Amortization of Intangibles in General & Administrative Non-GAAP General & Administrative 52,214 52,476 67,948 General & Administrative as % of Revenue (GAAP) 25% 17% 16% General & Administrative as % of Revenue (non-GAAP) 21% 14% 13% Research & Development (in $K) Year Ended January 31 2016 2017 2018 GAAP Research & Development 62,255 89,652 92,428 Less: Stock-based Compensation in Research & Development (8,221) (10,161) (4,896) Less: Amortization of Intangibles in Research & Development Non-GAAP Research & Development 54,034 79,491 87,532 Research & Development as % of Revenue (GAAP) 25% 24% 18% Research & Development as % of Revenue (non-GAAP) 22% 21% 17%