(TPNVITS) REAL-TIME CRISIS MANAGEMENT BY: DATUK SERI MIRZA - - PowerPoint PPT Presentation

TPN VIRTUAL SUMMIT (TPNVITS) REAL-TIME CRISIS MANAGEMENT

BY: DATUK SERI MIRZA MOHAMMAD TAIYAB BEG Chairman of AESTOM

(Association of Ex-staff Of Tourism Malaysia)

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LESSON LEARNT IN CRISIS MANAGEMENT FOR THE BENEFIT OF MALAYSIAN TOURISM INDUSTRY

CONTENT

• 1. BACKGROUND
• 2. PRESENT SITUATION
• 3. PREPARATION
• 4. SOLUTION

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BACKGROUND

SERIES OF CRISIS

1960

• CONFRONTATION

/ VIETNAM WAR

2000

• REFORMASI / JI /

HAZE / Y2K

1970

• POST MEI 1969

2009

• CHANGE OF

LEADERSHIP

1980

• TANJUNG

KUPANG

2020

• COVID-19

1990

• GULF WAR

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VMY CAMPAIGNS

DESERT STORM

1990 1994 1998 2000 2007 2014

FINANCIAL CRISIS REFORMATION / CURRENCY CRISIS MTA CAMPAIGN SPORTS AND RECREATIONS MEGA TOURISM COMPLEX MH 370 / MH 17 POOR PR

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PRESENT SITUATION

I. Grounding of flights II. Lockdown / RMO

• Malaysia and neighbouring country
• III. Cancellation of major events
• IV. Closure of attraction
• V. Diminishing international presence
• Office closure
• Budget limitation
• Priority

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PREPARATION

SUCCES FORMULA FOR MALAYSIA TOURISM DEVELOPEMENT COMMITMENT LEADERSHIP 7

SOLUTION

• 1. A&P Campaign by government
• A. ‘Malaysia Truly Asia’

Feature 1. Message- relevant and timely 2. Consistency- period/intensity 3. Integrated approach

• Advertising
• BTL (Below The Line Promotion)

> Mega fam

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1. A&P Campaign by government (continued)

• 4. Market developement
• New officers
• New travel fairs
• New segment

SOLUTION

SOLUTION

• 2. Policy and procedural review by

MOTAC

A. Tourist facilities and vehicles B. Guiding and tours C. Tourism attractions and visitor information / safety D. Enforcement and control

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• 3. Contribution of Industry Players

a. Preparedness for market revival b. Product improvements / hygiene and safety features c. Coordinated effort d. Government facilities

SOLUTION

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THANK YOU

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