(TPNVITS) REAL-TIME CRISIS MANAGEMENT BY: DATUK SERI MIRZA - PowerPoint PPT Presentation

TPN VIRTUAL SUMMIT (TPNVITS) REAL-TIME CRISIS MANAGEMENT BY: DATUK SERI MIRZA MOHAMMAD TAIYAB BEG Chairman of AESTOM (Association of Ex-staff Of Tourism Malaysia)

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LESSON LEARNT IN CRISIS MANAGEMENT FOR THE BENEFIT OF MALAYSIAN TOURISM INDUSTRY CONTENT 1. BACKGROUND 2. PRESENT SITUATION 3. PREPARATION 4. SOLUTION 3

BACKGROUND SERIES OF CRISIS 1970 1980 1960 1990 • CONFRONTATION • POST MEI 1969 • TANJUNG • GULF WAR / VIETNAM WAR KUPANG 2009 2000 2020 • CHANGE OF • COVID-19 • REFORMASI / JI / HAZE / Y2K LEADERSHIP 4

VMY CAMPAIGNS 1990 DESERT MTA 2000 STORM CAMPAIGN SPORTS AND 1994 FINANCIAL 2007 RECREATIONS CRISIS MEGA TOURISM COMPLEX 1998 REFORMATION 2014 MH 370 / MH 17 / CURRENCY POOR PR CRISIS 5

PRESENT SITUATION I. Grounding of flights II. Lockdown / RMO - Malaysia and neighbouring country III. Cancellation of major events IV. Closure of attraction V. Diminishing international presence - Office closure - Budget limitation - Priority 6

PREPARATION SUCCES FORMULA FOR MALAYSIA TOURISM LEADERSHIP DEVELOPEMENT COMMITMENT 7

SOLUTION 1 . A&P Campaign by government A. ‘Malaysia Truly Asia’ Feature 1. Message- relevant and timely 2. Consistency- period/intensity 3. Integrated approach - Advertising - BTL (Below The Line Promotion) > Mega fam 8

SOLUTION 1. A&P Campaign by government (continued) 4. Market developement - New officers - New travel fairs - New segment

SOLUTION 2 . Policy and procedural review by MOTAC A. Tourist facilities and vehicles B. Guiding and tours C. Tourism attractions and visitor information / safety D. Enforcement and control 9

SOLUTION 3. Contribution of Industry Players a. Preparedness for market revival b. Product improvements / hygiene and safety features c. Coordinated effort d. Government facilities 10

THANK YOU 11