TOWN OF MORRISVILLE Public Transportation Study Presented by: Matt - - PowerPoint PPT Presentation

Presented by: Matt Conover, Project Manager

TOWN OF MORRISVILLE Public Transportation Study

October 22, 2019

01 | Study Recap 02 | Final Recommendation

AGENDA DA

Study Recap

Existing Conditions Outreach Service Scenarios

PUBLIC TRANSPORTATION STUDY

Final Recommendation

Trip Generators

5

• Activity centers are often centralized

locations

• Everyone is trying to access
• Many-to-one travel
• Represent a “strong anchor”
• Some are 8 AM to 5 PM locations

while many are all day

• Residential areas are more dispersed
• One-to-many travel

Propensity

• Density is the largest factor
• Employment generates the largest

draw

• Mixed use generates higher levels of

demand

• Multi-family residential areas have

more demand than single family units

Travel Flows

7

• Strong flows to/from employment

centers

• Grace Park
• Park West Village
• Perimeter Park
• RTP
• Davis Drive/High House Road

Intersection

• Lighter flows to/from:
• Residential areas
• Airport
• Wake Tech RTP

Outreach

8

• Open House – Mar. 25th
• Town Council Meeting/Planning Zoning

Board Work Session – Mar. 25th

• Music in the Park – May 16th
• Morrisville Senior Center – May 17th
• HSNC Health Fair – May 18th
• SpringFest – May 18th
• Wake Tech RTP – May 21st
• Open House – Jun. 24th
• Town Council Meeting/Planning Zoning

Board Work Session – Jun. 24th

Community Feedback

Seven days a week 8% Five days a week 21% Two or three days a week 38% One day a week or less 24% Never 9%

If local transit service that met your needs was available in Morrisville how

• ften would you utilize the service?

75 79 85 93 147 157 198

50 100 150 200 250

Serve Students On-Demand Shared Ride Shuttle Uber Lyft Partnership Serve Older Adults Serve Residential Centers Serve Job Centers Fixed Schedule Shuttle

18 49 55 70 100 107 194

50 100 150 200 250

Operate Early Morning Service Operate Sunday Service Operate Evening Service Operate Midday Service Operate Saturday Service Operate Peak Hour Only Service Operate Service on Weekdays

154 164 197

50 100 150 200 250

Passenger Shelters and Amenities Improve Walking Connections to Potential Bus Stops Connect to Regional Services

Design Your Own Transit system

• March 25th – June 3rd
• 240 Responses

Stakeholder Feedback

• Morrisville Town Council
• CAMPO
• GoCary
• GoRaleigh
• GoTriangle

Service Methods

11

Four Primary Methods In-House Operation Turnkey Contract Transportation Network Company Contract Existing Provider Partnership Public Transit Organizational Chart

Service Modes

12

Three primary options Fixed Route Demand Response Smart Shuttle

Fixed Route

• Most familiar
• Fixed path with a set schedule
• Serves important corridors
• Links key destinations
• Works best when focused on a

specific market with a consistent customer

Demand Response

• Covers entire town
• Front door service
• No consistent schedule
• No consistent path
• Lower productivity
• Works best for occasional purposes or

standing reservations

Smart Shuttle

• Hybrid of fixed-route and demand

response services

• Only serves designated nodes
• Highly adaptable
• Matches service to demand
• Somewhat predictable
• Can lead to fixed-route service
• Works best for daily consistent

purposes

02 Final Recommendation

Mode Recommendation

Coverage Operating Cost Capital Cost Start Up Use of Technology Scalable ADA Smart Shuttle High Low Low Quick High Yes Included Recommended Fixed Route Low Moderate High Slow Moderate No Extra Not Recommended Demand Response High High Low Quick Moderate No Included Not Recommended

Method Recommendation

Operating Cost Town Oversight Town Control Start Up Partnership Low Low Moderate Quick Recommended In House High High High Slow Not Recommended Turnkey Moderate Moderate Moderate Moderate Not Recommended TNC Low High Moderate Quick Not Recommended

Smart Shuttle Recommendation

Possible Recommendations For Marketing New Service

Build Support Cultivate Awareness Inform Develop Identity Acquire functional, attractive transit swag Participate in community events Conduct a marketing campaign Produce annual briefing report Develop a brochure Leave materials with stakeholder

• rganizations

Meet with employers Establish a travel training program Develop a website Develop a service area map Develop a ride guide Reach out to existing bus riders Keep all branding and marketing consistent Build compelling social media presence Keep vehicles clean and branded Keep nodes clean and branded

Measuring Success

Service Standards

• Monitor service for needed changes

Design principals

• Simple is better than complicated
• Operate along a direct path
• Serve well defined markets
• Focus around landmarks
• Coordinate with other service providers

Service guidelines

• 1.5 passengers per revenue hour
• $30 operating cost per passenger
• <30 minute average wait times
• Ramp up period to reach full potential
• year 1: 0%/ year 2: 0%/ year 3: 50%/ year 4: 75%

Avoiding Pitfalls

• Market, market, market
• Invest in the capital early and

maintain it

• Grow the service according to the

standards

• Avoid bad service – “if it would not be

done in a car, don’t do it in a bus”

• Stick to the plan!