too hilly, too hard What are the barriers to cycling in the UK? - - PowerPoint PPT Presentation

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Jun 01, 2023 351 likes •514 views

Too wet, too windy, too dangerous, too far, too hilly, too hard What are the barriers to cycling in the UK? David Wildman 15 th September 2015 The benefits are a given Improve health Save money Door to door transport No emissions

SLIDE 1

“Too wet, too windy, too dangerous, too far, too hilly, too hard…” What are the barriers to cycling in the UK?

David Wildman 15th September 2015

SLIDE 2

The benefits are a given

Improve health Save money Door to door transport No emissions in use Low space requirements Social and societal It’s fun Economic benefits….

SLIDE 3

The good

Bike sales booming Bike hire schemes Bike hire use Participation (active travel stats) Local statistics Money for infrastructure I see more people on bikes Modal change

SLIDE 4

The bad

Use remains low Stagnation Accidents Media reporting of accidents Perceptions ‘Bloody cyclists…’

SLIDE 5

So why aren’t we cycling more?

Ask a person in the street…

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So why do we cycle?

Human factors? OR Engineering solutions?

SLIDE 7

Behavioural

Safety & Confidence, a function of:

Training and education leading to

better behaviour by all users of the roads… OR

Design (bikes, clothing,

infrastructure…)

SLIDE 8

Social, Cultural and Personal

Riding a bike a function of:

Getting fit, wanting to be a ‘trendy’

hipster, spend time with family, partner has taken car, the media, sales, peer pressure, being

utdoors, saving the planet…

OR

Better equipment, routes and trip

end facilities?

SLIDE 9

Financial

Can’t afford a car Don’t want a car Can’t afford bike Where’s the money going to come from?

SLIDE 10

Infrastructure

I think we all agree we need better, BUT…

Different cycle users want different things
Is nothing sometimes better
Can’t just put it anywhere
Needs to give confidence
Enforcement
Integration
Remember it’s about people moving
Don’t forget the trip end – storage,

security, showers, lockers…

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Technology

A tool to aid planning and design? Changing the fitness agenda (Smartphones, Fitbit, Strava etc.) Journey planning safe routes Technology to reduce conflicts E Bikes for the less fit Trailer bikes for families Cargo bikes Impact of Autonomous Vehicles?

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So what comes first?

Cycling ‘culture’ OR Cycling infrastructure Portland - Cycle use has ‘topped’ out at 6% and case for more infra being needed to get to target of 25% by 2030. Manchester aspirations for 10% mode share of all trips by 2025

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Effective Infrastructure

Not about predict and provide Base it on social need not where there’s space Think about users and their expectations and experience Speak to people and understand (route choice) Learn Build on existing demand (use data) and culture Respond to changes Integrate – modes, planning, policy and enforcement It's about human and engineered factors!

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