Tom Ryan Founder & CEO - Smashburger B ACKGROUND Grand Rapids, - PowerPoint PPT Presentation

Tom Ryan Founder & CEO - Smashburger

B ACKGROUND • Grand Rapids, MI – Born and Raised! • St. Adalbert Grade School • West Catholic High School (‘75) • Michigan State University • B.S. - ’79 • M.S. – ’82 • Ph.D. – ‘85

C AREER H ISTORY Restaurant Transition

L EGACY OF B USINESS D RIVING I NNOVATIONS Lover’s Line • Stuffed Crust Pizza • Dollar Menu • McFlurries • McGriddles Black Angus Steak • • French Dip •

C AREER H ISTORY

V IDEO C LIP Play Video

T HE I NSIGHT “Latent demand of dissatisfaction” • Emotional/Rational void in the marketplace • Milk Shakes

T HE P RINCIPLES C USTOMER O PERATOR S HAREHOLDER Product Speed Topline Vitality “ULEM” Strength Place Ease Tone Systems

T HE D RIVERS Modernity • “Next Generation” thinking • Differentiation at every turn • Classic Smashburger

T HE M ISSION Our mission is to put burgers back into people’s lives. We want to change the way people think about burgers and the way they feel when they have a burger. We want Smashburger to be an every occasion burger restaurant that people can call their own.

T HE S TART Glendale, Colorado June 19, 2007

T HE C URRENT Westminster, Colorado June 1, 2017

K EY F EATURES F AST C ASUAL P LUS S ERVICE

K EY F EATURES K ILLER Q UALITY F OOD / F LAVORS / M ENU Entrée Veggie Trio of Sides Salad Frites

K EY F EATURES O CCASION B READTH Hot Dog, Hamburger, Chicken…Oh My! Guy’s Night Out Girl’s Night Out

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES P LACE / V IBE / D ESIGN

K EY F EATURES = “L OCAL ”

B RANDED S TORY T ELLING “M ODERN CONSUMERS WANT FOOD WITH A STORY THAT MAKES THEM FEEL GOOD ABOUT WHAT & WHERE THEY EAT !” MODERN REAL THOUGHTFUL AUTHENTIC PEOPLE FRESH SOURCING SOURCING ORIGINAL FRESH PHILANTHROPY THOUGHTFUL AUTHENTIC CULINARY NATURAL MODERN REAL LOCAL PHILANTHROPY NATURAL POLICIES PEOPLE POLICIES CULINARY LOCAL ORIGINAL

T HE G ROWTH S TORY – 10 Y EARS United States = 339 Michigan = 6 London = 4 Canada = 6 Egypt = 1 Panama = 2 Bahrain = 2 El Salvador = 2 Saudi Arabia = 7 Costa Rica = 3 Kuwait = 3

S TRATEGIC P ARTNERSHIP Jollibee Partnership October 2015 •

W HAT ’ S N EXT ?  G ROWTH Strategic Focus on: Non-Traditional • Franchising • Traditional • Concentration for marketing • efficiency

W HAT ’ S N EXT ?  P RODUCTS Triple Double “The New Way to Burger” Turkey Burger

Q UESTIONS AND A NSWERS