Tom Ryan Founder & CEO - Smashburger B ACKGROUND Grand Rapids, - - PowerPoint PPT Presentation

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Tom Ryan Founder & CEO - Smashburger B ACKGROUND Grand Rapids, - - PowerPoint PPT Presentation

Jul 13, 2023 46 likes •338 views

Tom Ryan Founder & CEO - Smashburger B ACKGROUND Grand Rapids, MI Born and Raised! St. Adalbert Grade School West Catholic High School (75) Michigan State University B.S. - 79 M.S. 82 Ph.D.

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Tom Ryan

Founder & CEO - Smashburger

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BACKGROUND

  • Grand Rapids, MI – Born and Raised!
  • St. Adalbert Grade School
  • West Catholic High School (‘75)
  • Michigan State University
  • B.S. - ’79
  • M.S. – ’82
  • Ph.D. – ‘85
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CAREER HISTORY

Restaurant Transition

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LEGACY OF BUSINESS DRIVING INNOVATIONS

  • Lover’s Line
  • Stuffed Crust Pizza
  • Dollar Menu
  • McFlurries
  • McGriddles
  • Black Angus Steak
  • French Dip
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CAREER HISTORY

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VIDEO CLIP

Play Video

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THE INSIGHT

  • “Latent demand of dissatisfaction”
  • Emotional/Rational void in the marketplace

Milk Shakes

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THE PRINCIPLES

CUSTOMER

Product Place Tone

OPERATOR

Speed Ease Systems

SHAREHOLDER

Topline Vitality “ULEM” Strength

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THE DRIVERS

  • Modernity
  • “Next Generation” thinking
  • Differentiation at every turn

Classic Smashburger

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THE MISSION

Our mission is to put burgers back into people’s lives. We want to change the way people think about burgers and the way they feel when they have a burger. We want Smashburger to be an every occasion burger restaurant that people can call their own.

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THE START

Glendale, Colorado June 19, 2007

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THE CURRENT

Westminster, Colorado June 1, 2017

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KEY FEATURES

FAST CASUAL PLUS SERVICE

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KEY FEATURES

KILLER QUALITY FOOD / FLAVORS / MENU

Entrée Salad Trio of Sides Veggie Frites

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KEY FEATURES

OCCASION BREADTH

Guy’s Night Out Girl’s Night Out Hot Dog, Hamburger, Chicken…Oh My!

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES

PLACE / VIBE / DESIGN

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KEY FEATURES = “LOCAL”

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BRANDED STORY TELLING

“MODERN CONSUMERS WANT FOOD WITH A STORY THAT MAKES

THEM FEEL GOOD ABOUT WHAT & WHERE THEY EAT!”

REAL

REAL

AUTHENTIC

AUTHENTIC FRESH NATURAL CULINARY ORIGINAL MODERN THOUGHTFUL SOURCING PHILANTHROPY PEOPLE POLICIES LOCAL

FRESH NATURAL CULINARY ORIGINAL MODERN THOUGHTFUL SOURCING PHILANTHROPY PEOPLE POLICIES LOCAL

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THE GROWTH STORY – 10 YEARS

Canada = 6 Bahrain = 2 Costa Rica = 3 Egypt = 1 El Salvador = 2 Kuwait = 3 London = 4 Panama = 2 Saudi Arabia = 7 United States = 339 Michigan = 6

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STRATEGIC PARTNERSHIP

Jollibee Partnership

  • October 2015
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WHAT’S NEXT?  GROWTH

Strategic Focus on:

  • Non-Traditional
  • Franchising
  • Traditional
  • Concentration for marketing

efficiency

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WHAT’S NEXT?  PRODUCTS

Turkey Burger

“The New Way to Burger”

Triple Double

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QUESTIONS AND ANSWERS