Welcome to Investor Relations Update Outlook 2015 19 th November 2014 N B
Agenda Overview Offering Financials Key Solutions Outlook 2 N B
Overview 3 N B
Company Overview PPC (37%) SEO (15%) MEDIA (7%) DATA (17%) AFFILIATE (13%) DESIGN (7%) SOCIAL (2%) 4 N B
NetBooster Executive & Strategic Committee Tim RINGEL Vincent ADDED Thomas ARMBRUSTER Natalie DUSEY CEO (since July 2013) CFO (since June 2011) COO (since July 2013) General Secretary (since 2013) Board of Directors Executive Committee Executive Committee Executive Committee London Paris Paris London Tim founded the metapeople Vincent joined the group in In 2010 Tom joined the Natalie has 10 years+ of group in 1999 which became 2010 from Deloitte metapeople group from UBS experience with listed and part of NetBooster in 2011 international companies Emmanuel ARENDARCZYK Kristoffer EWALD Yann GABAY Jens NIELSEN Country Manager UK (2006) Head of DNA (2007) Head of South. Europe (2011) Head of Nordics (2009) Strategic Committee Strategic Committee Strategic Committee Strategic Committee London Copenhagen Paris Copenhagen Joined from Google and has Kris merged his business in Yann was MD of Performics Jens has 25 years of worked in numerous 2007 with NetBooster and (FR) and has worked within international management positions within the group became the data specialist the industry for 14 years and consulting experience 5 N B
Employees by Country 6 N B N B
Client Structure Top 10 (38%) Top 25 (54%) All other clients � Total number of relevant clients: 300 � Balanced client structure without major dependencies � 65% out of the Top 25 are international Portfolio of international blue chip clients 7 N B
Key Clients � Client since 2009 � Client since 2007 � Client since 2010 � Client since 2012 � Products: PPC/ � Products: � Products: PPC/ � Products: FB/SEO/CREA PPC/AFF/ANL AFF/SEO/FB PPC/CRM/RTB � Markets: � Markets: � Markets: � Markets: Worldwide Germany 20 markets 5 markets � Client since 2012 � Client since 2013 � Client since 2011 � Client since 2008 � Products: � Products: � Products: PPC � Products: SEO PPC/SEO DATA/ANL/CON � Markets: � Markets: � Markets: � Markets: 10 markets UK Worldwide Worldwide 8 N B
Offering 9 N B
Product Split PPC (37%) SEO (15%) MEDIA (7%) DATA (17%) AFFILIATE (13%) DESIGN (7%) SOCIAL (2%) � Search is the core product, with the best cross selling potential � Data is already a significant part of the offering � Full product range established in all countries � Centre of competence (hubs) for key products (data, affiliate), to secure standardised delivery, have been created � Facebook is a fast growing service (part of PPC) 10 N B
NetBooster Products PPC (Google Ad-Words, Facebook Ads, Yahoo) � Legacy Product, started in 2001 37% � 120 dedicated professionals across all NetBooster Markets of GM � Product type: Media buying Biggest Clients: SEO (Search Engine Optimisation) � Legacy Product started in 1998 15% � 60 dedicated professionals across all NetBooster Markets of GM � Product type: Consultancy Biggest Clients: 11 N B
NetBooster Products Media (Display Advertising and Real Time Bidding) � RTB started in 2008 7% � 30 dedicated professionals across all NetBooster Markets of GM � Product type: Media buying Biggest Clients: DATA (CRM, DMP, Analytics, Consultancy) 17% � Product started in 2012 of GM � 50 dedicated professionals across all NetBooster Markets � Product type: Consultancy & Licence Biggest Clients: 12 N B
NetBooster Products Affiliate (Affiliate Agency & Affiliate Network) � Product started in 2003 13% � 50 dedicated professionals across all NetBooster Markets of GM � Product type: Media buying Biggest Clients: Social & Consultancy (Social Media Consulting) 2% � Product started in 2013 of GM � 10 dedicated professionals across all NetBooster Markets � Product type: Consultancy Biggest Clients: 13 N B
Financials 14 N B
EBITDA 2011 – Q3/2014 metapeople NetBooster Q1/11 Q2/11 Q3/11 Q4/11 Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14 Q3/14 � With the acquisition of metapeople in mid 2011, the profitability was boosted to a higher level � In 2014, the management team focused on streamlining the “old” NetBooster business (excluding metapeople), in addition to increasing profitability in all locations 15 N B
Profitability by Region 2012(a) 2013(a) 2014(e) 20%+ Germany Germany Germany 15-20% UK UK France & South Nordics 10-15% France & South France & South MENA Nordics up to 10% UK MENA France & South Nordics MENA Before group overheads � MENA (established in 2012) will reach the targeted level in 2015 Aligned profitability in all regions 16 N B
Company Structure (end of 2014) NetBooster France metapeople NetBooster NetBooster NetBooster NetBooster Germany Finland Denmark Sweden United Kingdom metapeople NetBooster NetBooster NetBooster Switzerland Spain Italy MENA � Squeeze Out of the minority shareholders of Guava A/S (9.51%) was completed in October 2014 � Integrate Guava UK into NB UK (end of 2014) � Integrate NB Affiliate Denmark into NB Denmark (end of 2014) � Reduced subsidiaries in Germany from 3 to 1 � Establish NB Norway and NB Netherlands (Q1/2015) 17 N B
Additional Cost Savings (I) � Squeeze Out Guava � No more listing requirements due to delisting (e.g. audited annual report) � Additional cost savings next year: €200k � Restructuring Germany � Closedddown NetBooster Germany � Upstream merger of metaapes GmbH / metapeople GmbH � Additional cost savings next year: €100k � Restructuring UK � Closed down the Telford office � Merge Guava UK and NetBooster UK � Additional cost savings next year: €200k � Restructuring France � Established more efficient structure � Additional cost savings next year: €500k €1.0m Savings in 2015 18 N B
New Biz 2015 Examples of secured new Business to be activated in 2015 and following years: FMCG Client Finance Client � A worldwide cosmetic � A worldwide bank from Asia Pacific conglomerate � All Performance Channels incl. � All Performance Channels incl. Facebook AD‘s, Google AdWords, Facebook AD‘s, Google AdWords RTB and SEO and RTB � Entire MENA region for Performance � 7 Markets incl. Germany, France, Channels plus worldwide SEO Denmark, Spain, Italy, Switzerland strategy and UK Majority of New Biz 2015 has already been secured 19 N B
Outlook for 2015 (I) � The management expects the business to grow by 5% . This increase will be achieved with growing budgets from existing satisfied clients and by winning new clients looking for a superb offering. Majority of this new business has already been secured in 2014 � The management expects the profitability up to 16%. The restructuring efforts completed in 2014 will show full effect in 2015, in addition to further improvements, by growing the business and leveraging the platform � The management anticipates reaching a target EBITDA range between €5.5m and €6.0m and NetBooster is well positioned to establish itself as a full service digital agency for large companies 2013a 2014e 2015e EBITDA €2,7m €4,0m €5,5-6,0m Profitability 8% 12% around 16% Doubled EBITDA in 2 years 20 N B
Outlook for 2015 (II) €5,5m- €6,0m €0,3m-€0,5m 6 € €0,3m-€0,5m €1,0m 5 € €4,0m EBITDA (€m) 4 € 3 € 2 € 1 € 0 € 2014e Restructuring Profitability Growth 2015e 2015e 2014e 2015e 21 N B
Key Solutions N B
Key market drivers � Traditional Advertising budgets are shifting to Digital, in addition to a consolidation of channels and markets with one agency � Transparency, Data and Analytics are at the centre of this shift due to the demand of advertisers and their consumers � Companies are searching for solutions on their digital strategy because traditional consultancies and media agencies can’t deliver new digital business models � New channels like Facebook are rising and challenging the dominance of Google in the digital advertising space 23 N B
DnA by NetBooster Data and Analytics Product and Team � Launched in 2012 to influence the Tech-Strategy of Clients � Managed by Kristoffer Ewald (Strategic Committee) � Part of the Data Offering of NetBooster � 20 dedicated professionals across all NetBooster Markets � Mainly a Consultancy (FTE based) and Licencing Business (Licence-Fee‘s) Landmark Client Project � Project signed in July 2013 for 2.5 years � First Phase is to integrate Google Analytics Premium in 1,500+ PSA Websites on a worldwide level � 5 FTE‘s permanently working on this project NetBooster’s positioned at the heart of the client’s digital strategy 24 N B
Recommend
More recommend
