to google or not to google #whereconf April 3rd, 2012 @sd - - PowerPoint PPT Presentation

to google

• r

not to google

Sebastian Delmont

@sd

#whereconf April 3rd, 2012

Raise Your Hand…

Raise Your Hand…

… if you use Google Maps APIs

Raise Your Hand…

… if you use Google Maps APIs … if you work for Google

Raise Your Hand…

… if you use Google Maps APIs … if you work for Google … if you’re considering moving

Raise Your Hand…

… if you use Google Maps APIs … if you work for Google … if you’re considering moving … if you use another commercial solution

Raise Your Hand…

… if you use Google Maps APIs … if you work for Google … if you’re considering moving … if you use another commercial solution … if you use an open source solution

The Web Map Stack

The Web Map Stack

Map Viewer

The Web Map Stack

Map Viewer Tiles

The Web Map Stack

Map Viewer Tiles Serving

The Web Map Stack

Map Viewer Tiles Serving Raw Data

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles Satellite

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles Satellite StreetView

The Web Map Stack

Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles Satellite StreetView Routing

The Cost of Google Maps

FREE

*

The Cost of Google Maps

FREE

*

but we might try to sell you an enterprise license

FREE *

The Cost of Google Maps

FREE *

we might charge you if you exceed 25,000 views per day

*

The Cost of Google Maps

Google Maps Pricing

What’s free? (daily limits)

• 25,000 standard map loads
• 2,500 styled map loads
• 2,500 geocoding calls
• Android and iOS

What’s the cost?

• $4 - $10 per 1,000 views

above the limits

• Flash maps and geocoding require

Enterprise License

What is a Map Load?

• A page with a JS map
• A page with a Flash map
• A single static map image
• A single StreetView

Enterprise?

• $10 per 1,000 views
• Includes lots of enterprisey stuff like

SLAs and support

• Negotiable

When Do You Pay?

“Based on current usage, only the top 0.35%

• f sites will be affected by these limits”

“We will begin enforcing the usage limits in early

• 2012. At least 30 days notice will be provided on

the Geo Developers Blog before we the start of enforcement.” “The usage limits will only be enforced once a site has exceeded the limits for 90 consecutive days”

So What’s The Problem?

20,000,000 pageviews per month 600,000 map views per day Projected $2,300 per day in Google fees Projected $850,000 per year in Google fees 20X our current hosting fees

Time To Let Go...

Rationalizing

But, OSM, really?

Is this my only option?

OK, it can be better

Wait... that is OSM?

(showoffs)

Now we’re talking

Found inspiration

Made our own maps!

Our Solution

Data from OSM, NY City CUNY, and ourselves Our own tile design using TileMill Hosted and served

• n MapBox

Viewed in Leaflet 1.5 man/month $15,000-20,000 per year

The Alternatives

Commercial Stacks

• Bing!

• Nokia OVI Maps

• MapQuest

• Yahoo!

Open Source / Open Data

• OpenStreetMap

+ Roll your own

• MapBox
• CloudMade
• MapQuest
• Stamen

Why Move?

Why Move?

$$$

Why Move?

$$$

Control

Why Move?

$$$

Control Licensing

Why Move?

$$$

Control Licensing Principles

Why Use Google?

Why Use Google?

$$$

Why Use Google?

$$$

Delegation

Why Use Google?

$$$

Delegation Features

Who Has Moved

Nestoria Fubra

world-airport-codes.com

StreetEasy Geocaching Foursquare

web, but not phones

Apple

but only in iPhoto

Who Has Moved

Nestoria Fubra

world-airport-codes.com

StreetEasy Geocaching Foursquare

web, but not phones

Apple

but only in iPhoto

# s w i t c h 2

• s

m

Who Has Moved

Nestoria Fubra

world-airport-codes.com

StreetEasy Geocaching Foursquare

web, but not phones

Apple

but only in iPhoto

# s w i t c h 2

• s

m switch2osm.org

Hidden Costs

Hidden Costs

• Bandwidth
• Migration
• Design
• Support
• Maintenance
• Data
• User reaction

Go Ahead And Move if…

Go Ahead And Move if…

• You can live without Satellite and

StreetView

Go Ahead And Move if…

• You can live without Satellite and

StreetView

• Geocoding is not a concern

Go Ahead And Move if…

• You can live without Satellite and

StreetView

• Geocoding is not a concern
• Routing is not a concern

Go Ahead And Move if…

• You can live without Satellite and

StreetView

• Geocoding is not a concern
• Routing is not a concern
• Deep or wide, but maybe not both

Stay With Google if…

Stay With Google if…

• You want it all

Stay With Google if…

• You want it all
• You have money to spare

Stay With Google if…

• You want it all
• You have money to spare
• Your map traffic is low

Think About It if…

Think About It if…

• You use many Google APIs

(geocoding, routing, styled)

Think About It if…

• You use many Google APIs

(geocoding, routing, styled)

• You need wide and deep coverage

Think About It if…

• You use many Google APIs

(geocoding, routing, styled)

• You need wide and deep coverage
• You see gaps in OSM data

Think About It if…

• You use many Google APIs

(geocoding, routing, styled)

• You need wide and deep coverage
• You see gaps in OSM data
• You see gaps in Google Maps data

Alternatives

Alternatives

• Break it in pieces and switch some

Alternatives

• Break it in pieces and switch some
• Consider MapQuest or OVI,

go hybrid

Alternatives

• Break it in pieces and switch some
• Consider MapQuest or OVI,

go hybrid

• Update Google APIs (v3 is cheaper)

Alternatives

• Break it in pieces and switch some
• Consider MapQuest or OVI,

go hybrid

• Update Google APIs (v3 is cheaper)
• Optimize your map views

Alternatives

• Break it in pieces and switch some
• Consider MapQuest or OVI,

go hybrid

• Update Google APIs (v3 is cheaper)
• Optimize your map views
• Make more money

Alternatives

• Break it in pieces and switch some
• Consider MapQuest or OVI,

go hybrid

• Update Google APIs (v3 is cheaper)
• Optimize your map views
• Make more money
• Make more time

Some Pieces of Advice

Some Pieces of Advice

• If you go commercial, have a “Plan B”

Some Pieces of Advice

• If you go commercial, have a “Plan B”
• Use abstraction layers

Some Pieces of Advice

• If you go commercial, have a “Plan B”
• Use abstraction layers
• Always be mindful of those “*”

Some Pieces of Advice

• If you go commercial, have a “Plan B”
• Use abstraction layers
• Always be mindful of those “*”
• Rolling your own?

Plan for easy updates

Some Pieces of Advice

• If you go commercial, have a “Plan B”
• Use abstraction layers
• Always be mindful of those “*”
• Rolling your own?

Plan for easy updates

• Cartography is so fun and pretty,

it can be a time sink

Thank You... Questions?

@sd - sd@streeteasy.com