THE YEAR AHEAD Mobile Content and Commerce Trends 2014 Global - - PowerPoint PPT Presentation

▶

Jul 18, 2023 182 likes •302 views

THE YEAR AHEAD Mobile Content and Commerce Trends 2014 Global trade association representing companies from across the mobile ecosystem To advance, protect and champion mobile as an entertainment, engagement and commerce platform

SLIDE 1

THE YEAR AHEAD

Mobile Content and Commerce Trends 2014

SLIDE 2

Global trade association representing

companies from across the mobile ecosystem

To advance, protect and champion mobile

as an entertainment, engagement and commerce platform

Only association that offers a true

international footprint with expertise in growth markets

Member diversity guarantees holistic and

evolving mobile perspectives

SLIDE 3

Andrew has been the Chairman of the Global Board of MEF since 2008 having helped found the

rganisation in 2001. From 2005-2008 he was a non-executive director of PhonePayPlus, the agency of

UK regulator Ofcom responsible for premium-rate telecoms services. Andrew is the Founder and a Director of mBlox Inc, the world’s largest mobile engagement provider delivering enterprise SMS for companies worldwide. He is also Founder and CEO of iProov Limited, which provides next generation authentication services on mobile devices. He chairs Passiv Systems, a smart home energy management company, and is a Director of ETX Capital, a financial services provider. Andrew is a Chartered Engineer and Fellow of the IET, with a degree from the University of Cambridge. He delivered the 2009 Appleton Lecture for the IET on “New Approaches to Digital Distribution”, and in August 2009 was named by Telecoms.com as one of the top fifty mobile industry executives worldwide.

Andrew Bud – MEF Global Chair

Today’s moderator

SLIDE 4

Fernando Paiva Editor - Mobile Time, Brazil Olivier Bernard Vice President, EMEA - AppAnnie Tim Green Editor in Chief – Mobile Money Revolution David Gosen European MD Digital, Online and Mobile ,Nielsen

Today’s panel

SLIDE 5

SLIDE 6

71% 70% 65%

2011 2012 2013

Mobile Commerce Participation 43% 26% 31% 37% 24% 39% Low Spend Medium Spend High Spend Mobile Purchases Spend Total Sample 2012 Total Sample 2013

SLIDE 7

27% 25% 15% 18% 10% 12% 6% 35% 26% 13% 14% 11% 9% 7% 40% 25% 26% 16% 14% 14% 13% 13% 10% 9%

Trust Nett My network is too slow/takes too long to download I have no need to You have to give/share too much personal information Poor browsing experience I can’t find what I want to buy It’s not easy enough I can’t buy want I want I didn’t know I could Had a previous bad experience

Barriers to Purchase Via Mobile

Total 2011 Total 2012 Total 2013

SLIDE 8

SLIDE 9

2014 Predictions

SLIDE 10

Panel Discussion

wearables

mobile web v native apps smart data

second screen

consumer trust

video OTT

SLIDE 11

Find out more. Get in touch.