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N I A L L H A N L O N , C L I E N T S O L U T I O N S M A N A G E R ( R E TA I L )
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Key Trends
Visual communication in a mobile world N I A L L H A N L O N , C - - PowerPoint PPT Presentation
Visual communication in a mobile world N I A L L H A N L O N , C - - PowerPoint PPT Presentation
Visual communication in a mobile world N I A L L H A N L O N , C L I E N T S O L U T I O N S M A N A G E R ( R E TA I L ) 1 Key Trends 1 2 3 360 Videos Photos Text Mobile behavior is no non-li linear ear 6:00 7:30 9:00 10:30
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360 Text Photos Videos
SLIDE 4 Source: [3] Facebook IQ, “From One Screen to Five”, in conjunction with Millward Brown Digital and Firefly Millward Brown, (commissioned by Facebook IQ), US only, March 2015
Midnight 6:00 7:30 9:00 10:30 Noon 1:30 3:00 4:30 6:00 7:30 9:00 10:30
Eat dinner with friends Watch Netflix Call best friend Join a conference call Lights out Shopping with friends Check emails and eat lunch Start a meeting Wake up and get ready Check news on news apps on train Train home Catch up on industry news Grab Starbucks
Mobile behavior is no non-li linear ear
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The gap between content creation and consumption continues to widen, so relevance becomes increasingly important
Source: Nielsen BrandEffect Studies,173 studies that included video worldwide, December 2014 – February 2015
Content Time Content created Ability to consume content
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Mobile share of eCommerce transactions
Globally, Mobile Commerce is Over 1/3 of Online Sales
Source: Criteo6
34%
Global average
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The consumer journey is fragmented across devices and channels
APP ONLY DESKTOP ONLY MOBILE WEB ONLY
8%
29% 19% 26%
6% 9% 3%
(All)
26% of all shopping journeys span multiple platforms 71% of shopping journeys include a mobile touchpoint
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DISCOVERY CONSIDERATION LOYALTY/CRM
New customers,
category/product awareness
Understanding intent signals
for real-time (re)targeting and up-selling
Repeat customers,
cross-sell, seasonal marketing ‘moments’
Business challenges feed into marketing – We can inspire while still driving ROI
PURCHASE
Converting, tracking
and reporting sales across channels
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M O B I L E
Raise awareness through immersive
formats
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M O B I L E
Video designed for feed
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New ways for people to Cr Create, Share & Co Consume video
Feed Video Stories Live Broadcasting Ephemeral Messaging
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Building video ads to match how people watch
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C R E AT I V E C O N S I D E R AT I O N S
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attention quickly more for sound off
CAPTURE PLAY DESIGN FRAME
your visual story
A look back to 2016
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Why should you build for less than 15 seconds?
Match consumer attention on mobile Increase completed messages
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M O B I L E
Drive performance while engaging
users
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Collections
Product featured video
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Creative Hub
It’s a faster, easier way to produce ideas that capture attention and delight people on mobile
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B E I N S P I R E D E X P L O R E T H E P O S S I B I L I T I E S C R E AT E A N D P L AY S H A R E Y O U R I D E A S
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