SLIDE 1
The Race to a Complete Digital ¡ Lifestyle & Wearable Technology
By ¡Vincent ¡Siu ¡ BUS ¡550 ¡
The Race to a Complete Digital Lifestyle & Wearable Technology - - PowerPoint PPT Presentation
The Race to a Complete Digital Lifestyle & Wearable Technology - - PowerPoint PPT Presentation
The Race to a Complete Digital Lifestyle & Wearable Technology By Vincent Siu BUS 550 historical trends Larger Smaller Less More current market trends current market trends Buy in addi1on Buy
SLIDE 2
SLIDE 3
current market trends
SLIDE 4
- Multi-purpose devices dominate future purchase plans
- Phablets are generating a growing interest
current market trends
Buy ¡in ¡addi1on ¡ Buy ¡for ¡replacement ¡ 1st ¡1me ¡buyer ¡
The ¡“appifica&on” ¡of ¡everything ¡
SLIDE 5
Watches/Bracelets/Rings/Health Glasses
current wearables
SLIDE 6
50% lack confidence in online personal data security Early adopters more confident Consumers willing to trade their data for value Address
- Intrusion
- Ethics
- Safety considerations
- Lost or stolen
Digital trust is negotiable
privacy
SLIDE 7
the future of wearables
- Blood ¡pressure ¡
Monitors ¡
- ECG ¡Monitors ¡
- Patches ¡
- Glucose ¡
monitoring ¡
- Smart ¡glasses ¡
- Watches ¡
- TVs ¡
- Gaming ¡
- Heads ¡up ¡
displays ¡
- Smart ¡glasses ¡
- E-‑tex1les ¡
- Heads ¡up ¡
displays ¡
- Smart ¡clothing ¡
for ¡injuries ¡ ¡
- Ac1vity ¡
monitors ¡
- Clothing/
watches ¡
- Health ¡
monitors ¡ Military ¡ Health/Medical ¡ Industrial ¡ Infotainment ¡ Fitness/Wellness ¡
SLIDE 8
Currently, wearable tech is failing
- Lacks added value to daily life
- It is definitely the future
Align strategies with the needs of the consumer
- Identify new areas
All market researchers predict considerable growth in wearables
the future of wearables
Current ¡ Technologies ¡ Wearable ¡ Technologies ¡
SLIDE 9
- 1. What device do most consumers intend on buying in the next 12
months
- a. Smartphone
- b. HDTV
- c. Tablet
- d. Laptop
- 2. What does “appification” mean?
- a. It’s a typo, I meant application
- b. Stand alone devices are becoming apps
- c. That word wasn’t in the presentation
- d. The application of apps
- 3. Why is wearable technology currently failing?
- a. It isn’t
- b. People don’t know about them
- c. It’s boring
- d. It fails to add meaningful value to our lives
multiple choice questions
SLIDE 10
1. Accenture Digital Consumer Tech Survey 2014. “Racing Toward a Complete Digital Lifestyle: Digital Consumers Crave More.” accenture.com Retrieved May, 2014 2. Danova, T (2013). “The internet of everything 2014” businessinsider.com. Retrieved May, 2014. 3. http://www.wearable-technologies.com/ 4. Langley, H. (2013). IntelL Wearable technology is failing because it’s not doing enough. Techradar.com. Retrieved May 2014. 5.
- IHS. “Wearable Technology – Market Assessment.” ihs.com. Retrieved May, 2014
6. Ranck, J.“Wearable computing market: a global analysis.” go.gigaom.com Retrieved May, 2014 7. Arthur, C (2013) “Google Glass: is it a threat to our privacy?” The Gaurdian UK. Retrieved May, 2014 8. Marshall, G (2013) “Google Glass: say goodbye to your privacy” techradar.com. Retrieved May, 2014.