The Power of Magazines Trusted. Inspiring. Motivating. 1 Its - PowerPoint PPT Presentation

The Power of Magazines Trusted. Inspiring. Motivating. 1

It’s About Connecting When I think about our business of advertising, about when and how consumers engage, while much has changed in technology and targeting with data, an integrated, multi-platform approach always wins. Brands that focus on how media works together – recognizing there’s a unique time and place for all touchpoints –consistently come out ahead. It’s the connection with audiences across their preferred platforms – looking holistically at how digital and print work together on the customer journey – that makes the difference.” – Klarn DePalma, Executive Vice President, MNI Targeted Media Inc. 2

Pri Print is the New Digital nt is the New Digital Digital to Print TV and Digital to Print 3 MNI Targeted Media Inc. \ mni.com

Magazin Magazines es Empower Empower Bra Brands to Stand Apar nds to Stand Apart Flip-Flop Phenomenon ▪ Magazines Now: Non-traditional and unique. ▪ Blogging & Social Media Now: Traditional and more commonplace. MNI Clients, 2017 Campaigns 4 MNI Targeted Media Inc. \ mni.com

Magazines are Invited into Homes Print is where consumers expect and accept advertising that aligns with their passions. Print magazines are #1 in reaching affluent, influential consumers in more categories than all other media combined*. Magazines are a 1:1 experience. *Print magazines, internet, newspapers, radio, and TV. Source: Gfk, MRI, Spring 2017. 5 MNI Targeted Media Inc. \ mni.com

Magazines Magazines are are Bra Brand Safe and More nd Safe and More Credible Engaging Relevant ▪ 91% of U.S. adults read ▪ 47% of adults, ages ▪ 53% of adults, ages magazine media. 18-49, feel that 18-49, say that ads in magazines touch magazines fit well with ▪ 82% of U.S. internet them on an emotional the content, more so users trust print ads the level, more so than than other media. most when making other media. purchase decisions. ▪ Meredith Corporation reaches 47.6Million consumers who say a Meredith magazine is one of their favorites. Sources: Contently: Print is Still the Most Trusted Type of Ad, January 9, 2017; Magazine Media Factbook, 2017/2018; PEOPLE Engagement and Satisfaction Study, 2017; Simmons Multi-media Engagement Study, 2017; 2017 Fall MRI. 6 MNI Targeted Media Inc. \ mni.com

Magazin Magazines es Inn Innovate ovate AR/VR Addressable Print Custom Content On-serts & Polybags Place-Based Influencer Campaigns 7 MNI Targeted Media Inc. \ mni.com

Magazines Magazines Create Create Immer Immersive Exper sive Experiences iences Target audiences with creative and interactive elements that engage and inspire. 8 MNI Targeted Media Inc. \ mni.com

Boost Engagement and Recall Make a lasting impression. 44% 75% Digital Ad Print Ad Recall Recall Source: Canada Post & True Impact. 9 MNI Targeted Media Inc. \ mni.com

Magazin Magazines es Boost Boost Campa Campaign Impa ign Impact ct A media schedule inclusive of print demonstrably improves a campaign’s awareness metrics. 15% 13% 10% 6% Digital + TV Digital + Print TV + Print TV + Digital + Print Source: Millward Brown Digital, Aided Awareness. 10 MNI Targeted Media Inc. \ mni.com

Maxi Maximizing Return mizing Return on on Ad Spend Ad Spend 64% of readers are inspired to take action after seeing a print magazine ad. Average Return on Advertising Spend — All Studies $3.94 $2.63 $2.62 $2.55 $2.45 $1.53 Magazines Display Cross Media Linear TV Mobile Digital Video Source: The Association of Magazine Media, “Magazine Media Factbook 2017/18”, p.38. 11 MNI Targeted Media Inc. \ mni.com

Neuroscience Proves Magazines Work Interact with physical material involves more emotional processing, which is important for memory and brand associations, leaving a deeper footprint in the brain. Paper-based reading pros: ▪ Higher comprehension and recall ▪ Preferred by majority (even Millennials) ▪ More focused attention, less distraction ▪ Drives sensory involvement, which contributes to reader impact ▪ Slower reading speeds ▪ Stimulates emotions and desires Source: Millward Brown. 12 MNI Targeted Media Inc. \ mni.com

MNI Magazine Solution: MNI Magazine Solution: In In-Book Ads Book Ads The ultimate niche marketing device — only better. Partners: ▪ Meredith Corporation ▪ Hearst ▪ Bloomberg ▪ Wenner Media LLC ▪ Forbes ▪ Smithsonian ▪ Entrepreneur 13 MNI Targeted Media Inc. \ mni.com

MNI Magazin MNI Magazine e Solution: Solution: Cover W Cover Wraps raps Reach your most valuable audience. Deliver your message to B2B and B2C target audiences. ▪ Brand takeover ▪ Custom content/messaging ▪ Flexible: 4-, 6-, or 8-page cover units ▪ Break through clutter ▪ Measurable 14 MNI Targeted Media Inc. \ mni.com

10 Ways Magazines Deliver True Value 1. Deliver the highest return on ad spend (ROAS) 2. Pinpoint niche audiences through geo-targeting and passion points 3. Are trusted more by consumers than other platforms Inspire action and drive purchase 4. 5. Available on-demand 6. Appeal to all ages 7. Empower brands to stand apart 8. Provide staying power and higher recall 9. Create experiences people love and capture readers’ attention Generate meaningful 1:1 experiences 10. during the consumer journey 15 MNI Targeted Media Inc. \ mni.com

Just Like We Do, Magazines Deliver mni.c mni.com mni.c mni.com om om 16