The Power of Magazines Trusted. Inspiring. Motivating. 1 Its - - PowerPoint PPT Presentation

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Oct 16, 2022 532 likes •697 views

The Power of Magazines Trusted. Inspiring. Motivating. 1 Its About Connecting When I think about our business of advertising, about when and how consumers engage, while much has changed in technology and targeting with data, an

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The Power of Magazines

Trusted. Inspiring. Motivating.

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It’s About Connecting

When I think about our business of advertising, about when and how consumers engage, while much has changed in technology and targeting with data, an integrated, multi-platform approach always wins. Brands that focus on how media works together– recognizing there’s a unique time and place for all touchpoints–consistently come out ahead. It’s the connection with audiences across their preferred platforms–looking holistically at how digital and print work together on the customer journey–that makes the difference.”

– Klarn DePalma, Executive Vice President, MNI Targeted Media Inc.

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Pri Print is the New Digital nt is the New Digital

Digital to Print TV and Digital to Print

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Magazin Magazines es Empower Empower Bra Brands to Stand Apar nds to Stand Apart

Flip-Flop Phenomenon

▪ Magazines Now:

Non-traditional and unique.

▪ Blogging & Social Media Now:

Traditional and more commonplace.

MNI Clients, 2017 Campaigns

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Magazines are Invited into Homes

Print is where consumers expect and accept advertising that aligns with their passions.

Print magazines are #1 in reaching affluent, influential consumers in more categories than all other media combined*. Magazines are a 1:1 experience.

*Print magazines, internet, newspapers, radio, and TV. Source: Gfk, MRI, Spring 2017.

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Magazines Magazines are are Bra Brand Safe and More nd Safe and More

Relevant

▪ 53% of adults, ages

18-49, say that ads in magazines fit well with the content, more so than other media.

▪ Meredith Corporation

reaches 47.6Million consumers who say a Meredith magazine is

ne of their favorites.

Engaging

▪ 47% of adults, ages

18-49, feel that magazines touch them on an emotional level, more so than

ther media.

Credible

▪ 91% of U.S. adults read

magazine media.

▪ 82% of U.S. internet

users trust print ads the most when making purchase decisions.

Sources: Contently: Print is Still the Most Trusted Type of Ad, January 9, 2017; Magazine Media Factbook, 2017/2018; PEOPLE Engagement and Satisfaction Study, 2017; Simmons Multi-media Engagement Study, 2017; 2017 Fall MRI.

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Magazin Magazines es Inn Innovate

vate

AR/VR Addressable Print Custom Content On-serts & Polybags Place-Based Influencer Campaigns

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Magazines Magazines Create Create Immer Immersive Exper sive Experiences iences

Target audiences with creative and interactive elements that engage and inspire.

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Boost Engagement and Recall

Make a lasting impression.

Source: Canada Post & True Impact.

44%

Digital Ad Recall

75%

Print Ad Recall

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Magazin Magazines es Boost Boost Campa Campaign Impa ign Impact ct

A media schedule inclusive of print demonstrably improves a campaign’s awareness metrics.

Source: Millward Brown Digital, Aided Awareness.

6% 10% 13% 15% Digital + TV Digital + Print TV + Print TV + Digital + Print

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Maxi Maximizing Return mizing Return on

n Ad Spend

Ad Spend

64% of readers are inspired to take action after seeing a print magazine ad.

Average Return on Advertising Spend—All Studies

Source: The Association of Magazine Media, “Magazine Media Factbook 2017/18”, p.38.

$3.94 $2.63 $2.62 $2.55 $2.45 $1.53 Magazines Display Cross Media Linear TV Mobile Digital Video

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Neuroscience Proves Magazines Work

Interact with physical material involves more emotional processing, which is important for memory and brand associations, leaving a deeper footprint in the brain.

Paper-based reading pros:

▪ Higher comprehension and recall ▪ Preferred by majority (even Millennials) ▪ More focused attention, less distraction ▪ Drives sensory involvement,

which contributes to reader impact

▪ Slower reading speeds ▪ Stimulates emotions and desires

Source: Millward Brown.

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MNI Magazine Solution: MNI Magazine Solution: In In-Book Ads Book Ads

The ultimate niche marketing device—only better.

Partners:

▪ Meredith Corporation ▪ Hearst ▪ Bloomberg ▪ Wenner Media LLC ▪ Forbes ▪ Smithsonian ▪ Entrepreneur

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MNI Magazin MNI Magazine e Solution: Solution: Cover W Cover Wraps raps

Reach your most valuable audience.

Deliver your message to B2B and B2C target audiences.

▪ Brand takeover ▪ Custom content/messaging ▪ Flexible: 4-, 6-,

r 8-page cover units

▪ Break through clutter ▪ Measurable

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10 Ways Magazines Deliver True Value

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Deliver the highest return on ad spend (ROAS) Pinpoint niche audiences through geo-targeting and passion points Are trusted more by consumers than other platforms Inspire action and drive purchase Available on-demand Appeal to all ages Empower brands to stand apart Provide staying power and higher recall Create experiences people love and capture readers’ attention Generate meaningful 1:1 experiences during the consumer journey

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mni.c mni.com