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AMS SOLUTIONS EVENT MANAGEMENT ONLINE LEARNING MANAGEMENT SERVICES MEMBER COMMUNICATIONS CAREER CENTERS
MEMBER EVENT MANAGEMENT COMMUNICATIONS MANAGEMENT SERVICES - - PowerPoint PPT Presentation
MEMBER EVENT MANAGEMENT COMMUNICATIONS MANAGEMENT SERVICES - - PowerPoint PPT Presentation
MEMBER EVENT MANAGEMENT COMMUNICATIONS MANAGEMENT SERVICES ONLINE CAREER AMS LEARNING CENTERS SOLUTIONS Meet Our Speakers John Bacon Nate Brown Dave Bornmann Chief Marketing Officer Senior Group Publisher Director of Business
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Meet Our Speakers
Nate Brown Director of Business Development Naylor Association Solutions Dave Bornmann Chief Marketing Officer Naylor Association Solutions John Bacon Senior Group Publisher Naylor Association Solutions
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PRINT MAGAZINE DIGITAL MAGAZINE DIRECTORIES SHOW GUIDES CONFERENCE APPS ONLINE BUYERS’ GUIDES VIDEO
ENEWSLETTERS
WEBSITE ADVERTISING CAREER JOB BOARDS EXHIBIT SALES
SPONSORSHIPS
Traditional NDR Generators
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Poll Question
Is your association on track with its 2019 financial goals?
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Provide More Opportunities and “Extras” at Your Events
What You Might Be Missing
Offer Sponsored Content Expand Your Print and Digital Ecosystem
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MARKETPLACE/ SPECIAL SECTIONS IN PUBLICATIONS EMAIL SPONSORS PROGRAMMATIC ADVERTISING/ RETARGETING
Expand Your Print and Digital Ecosystem
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EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Marketplace/Special Sections in Publications
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- “Sponsored by” opportunities
- Display ad(s) inside an email
Email Sponsors
EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
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Poll Question
Are you familiar with how programmatic advertising can positively impact your non-dues revenue?
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Programmatic Advertising
Ad sales on association’s website or career center
EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
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Retargeting
EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Retargeting campaigns connect advertisers with your members and site visitors all across the web after leaving your site
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Programmatic Advertising/Retargeting
Build prospecting campaign to attract new registrants Retarget to visitors who left without registering Post event marketing Geo-fence the event location
Event Webpage
Register
EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
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Offer Sponsored Content
PRINT OR DIGITAL ADVERTORIALS/ SPONSORED CONTENT SPONSORING EDUCATION PROGRAMS WITHIN YOUR LMS PODCASTS WEBINARS/ SEMINARS RESEARCH PAPERS OR SURVEYS SOCIAL MEDIA
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Print or Digital Advertorials/Sponsored Content
OFFER SPONSORED CONTENT
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PODCASTS WEBINARS/ SEMINARS RESEARCH PAPERS OR SURVEYS SOCIAL MEDIA
OFFER SPONSORED CONTENT
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Webinar & Educational Content Sponsors
Presentation Registration Landing Page
OFFER SPONSORED CONTENT
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Provide More Opportunities and “Extras” at Your Events
EVENT EXTRAS/ UPGRADES SPECIAL PRICING THROUGH AMS EVENT SPONSORSHIPS
NON- TRADITIONAL EVENTS
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Leverage Your Captive Audience
Exclusive Session Attendance Literature Sponsorships Booth Sales T-Shirts EVENT EXTRAS/UPGRADES
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Virtual Career Fairs
Nurturing Relationships Valuable Connections Face-to-Face Meetings Excellent Networking Opportunity
NON-TRADITIONAL EVENTS
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Exchange Events
NON-TRADITIONAL EVENTS
- Complement your
existing trade show or be its own event
- Connects buyers and
suppliers in a non- traditional yet effective way
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Creative collaboration creates a true partnership
EVENT SPONSORSHIPS
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EVENT SPONSORSHIPS
CO-CREATE AN EVENT, BRAINSTORM WITH YOUR SPONSOR PHOTO BOOTHS/ HEADSHOTS POP-UPS
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EVENT SPONSORSHIPS
WELLNESS BREAKS/CLASSES/ ACTIVITIES INTERACTIVE ACTIVITIES
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Poll Question
Of the areas we’ve discussed today, what are you most interested in learning more about?
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Where Do I Get Started?
Marketplace/special sections of publications Email sponsors Podcasts Webinars Research papers/surveys Sponsored education programs Social media selling Event extras/upgrades Co-create an event Wellness breaks Pop-ups CEO lounges Interactive activities Photo booths/headshots Advertorials/ sponsored content Event sponsorships
$ $ $ $ $ $ $ $ $ $
Programmatic advertising Virtual career fairs Exchange events Podcasts* Webinars* Event extras/upgrades in AMS
$ $ $ $ $ $ $ $ $ $ $ $ $
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Learn More
Contact your Account Manager or Group Publisher Email us and set up a time to chat Visit Association Adviser to learn more best practices
https://www.naylor.com/associationadviser
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Nate Brown Director of Business Development nbrown@naylor.com Dave Bornmann Chief Marketing Officer dbornmann@naylor.com John Bacon Senior Group Publisher jbacon@naylor.com