Real Estate Marketing and Event Management Helping Companies Market - - PowerPoint PPT Presentation

Real Estate Marketing and Event Management

Helping Companies Market to South Asian community in North America

Company Overview

• Leading integrated marketing, event management and public relations firm
• Led by Mamta Narula a highly respected personality in the South Asian market

and recognized for her expertise in radio, television, stage, event planning and marketing

• Over 10 years of experience:
• Over 50 India and US based highly satisfied clients
• Events across 20 cities in North America
• Deep understanding of the South Asian expatriate population in the US
• Total focus on lead generation and maximizing our client’s marketing investments
• Every client has unique needs that calls for customized solutions:
• Tailored marketing and event strategy
• Maximum brand exposure
• Leveraging our knowledge of the South Asian community to target the right markets for
• ur client’s products and services
• Complete commitment to customer satisfaction and partnership

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Prestigious Clients

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Service Offerings

• •Brand marketing
• •Media strategy
• •Lead Generation

Strategic Planning

• •Event planning – Location, Format, Structure
• •Event promotion and maximize participation
• •Event logistics and co-ordination

Event Management

• •Advertising strategy – to maximize reach
• •Radio, Television, Print – local markets
• •Production and Co-ordination with media

Media Campaigns

• •Campaigns on Facebook and Twitter
• •Email campaigns
• •Updates and Promotions on social media

Social Media

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Delivering Successful Events

Planning

Define

• bjectives

Budgeting Timeframes for events

Location

Cities & Venues Timing of the events Demographics

• f local South

Asian population

Event Format

Open House Dinner or Luncheon Affiliation with

• rganizations

Advertising & PR

Media Mix Maximize regional exposure Negotiate with media outlets

Event Execution

Maximize attendance Logistics and Co-ordination Event day setup & management

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Making of a Successful Event

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Before Event

• Three weeks of marketing and promotion – online, local media, associations, ethnic groups
• Advertising in local Indian media outlets
• Picking the right dates and timing – avoid Indian festivals, long weekends, etc.
• Event format – informal with food/refreshments
• Attractive and Informative Collateral for advertising and online promotions

During Event

• Presentation should be engaging and interactive
• Handouts and giveaways
• Coverage of multiple properties in different cities in India
• Registration data capture at venue entry
• Identify and note down serious buyers

After Event

• Mailers to all attendees
• Additional information to serious buyers
• Post event promotion of event online through status updates and pictures
• Detailed debrief meeting and planning for subsequent meetings

South Asian Demographics

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South Asians – Fastest Growing Segment in US

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Defining the South Asian Market

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India 3,357,414 82.0% Pakistan 428,673 10.5% Bangladesh 163,171 4.0% Nepal 94,142 2.3% Sri Lanka 51,088 1.3% TOTAL 4,094,488

Source: US Census data & Pew Research Center

South Asian Population Demographics

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• Fastest growing and most affluent population segment in the US
• 4.1 million South Asians in the US
• Median household income $88,000. Average for US $49,800.
• 70% of South Asians have bachelor’s degree or higher. Average US

population is 28%.

• 75% of the South Asian Population is born outside the US and identify

strongly with their culture of their country of origin

• Strong commitment to family values and financial planning for

retirement and children’s education.

• South Asians are most likely to start a new business among all

immigration groups

Source: US Census data & Pew Research Center

Most Affluent Population Segment in US

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1 IN IN 1 10 SOUTH ASIANS IN THE US IS A MIL ILLIO IONAIR IRE COMPRISING 10 10% OF ALL AMERICAN MILLIONAIRES

Success Stories

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High Impact event for

Seattle, WA Dinner and Presentation Three weeks preparation time Advertising in local media Over 150 attendees Over 50 active leads 13

Real Estate Marketing for

Across 16 cities in North America Over 40 events in 4 years 12 builders represented Multiple event formats Over 3000 leads Regional and National media campaigns

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Multi-City Event Tour for

• Four Cities within 10 days
• San Jose, Seattle, Houston, New Jersey
• Dinner, Presentation, Q&A, Follow-up
• Over 600 qualified leads
• All events delivered within budget and with less than three weeks

notice from client making decision to first event

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Events for

• Asian American physician association
• 225 doctors by invitation
• Presentation and Q&A sessions
• One-on-One meetings after dinner
• NJ and Chicago
• 250 leads
• Dinner, Presentation, Q&A, Follow-up closures
• Highly successful winter events

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Event Management for

California, Chicago, Virginia events Dinners by invitation 450 attendees 250 plus leads Local Media closures Several on-the-spot closures

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Event Management for

2 City dinner event Salt Lake city and Chicago 350 attendees 150 leads Local media campaigns

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Why do our clients partner with us?

• Strong track record of successful marketing programs and events

for real estate companies

• Strong relationships with South Asian community in various metros

in North America to maximize reach and participation

• Focused on delivering results to our clients to maximize their

marketing investments

• Emphasis on building enduring partnerships with our clients
• Hit the ground running by tapping into our vast experience of

marketing India real estate investment opportunities to NRIs

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Contact Information

Mamta Narula

mamta@ultimatemedia.us D: (732) 371 9625 W: (609) 477 6263 Address: 14 Dickens Drive Princeton Junction, NJ, 08850 www.ultimatemedia.us

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