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April 24, 2013 Hotel Monaco, San Francisco The Power to Do More: Accelerating Results Join the conversation. #DoMore AGENDA 1:30 2:30 The Power to Do More: Accelerating Results John Swainson, President Dell Software Tom Kendra, VP and GM


  1. April 24, 2013 Hotel Monaco, San Francisco The Power to Do More: Accelerating Results Join the conversation. #DoMore

  2. AGENDA 1:30 – 2:30 The Power to Do More: Accelerating Results John Swainson, President Dell Software Tom Kendra, VP and GM Systems Management, Dell Software Doug Schmitt, VP Global Support Services, Dell Services Customer-led Interactive 2:30 – 4:00 Breakout Sessions • Transform: Convergence & Cloud • Inform: Turn Data into Insights • Protect: Overcome the Evolving Security Threat • Connect: Embrace Consumerization and BYO Join the conversation. *2:30 – 4:30 1-on- 1’s running concurrently #DoMore 2

  3. April 24, 2013 Hotel Monaco, San Francisco The Power to Do More: Accelerating Results Join the conversation. #DoMore John Swainson | President, Dell Software Group

  4. Leverage our CORE strengths End-user Services, Server, storage and computing Security, Cloud networking capabilities Software that leverages Dell core strengths No legacy to protect 4

  5. of businesses said their organizations 85% Cloud will use cloud tools moderately to extensively in the next 3 years. Security of the surveyed companies experienced 79% some type of significant security incident and risk within the past year that resulted in financial and/or reputational impact 35 By 2020 volume of data stored will Big Data reach 35 Zettabytes Mobility source shifts from 62%/38% 5X Mobility corporate/personal owned to 37% corporate owned and 63% personal owned 5

  6. Dell Software addresses key trends Trend Security Mobility Big data Cloud Management Security Security Systems Management Information Dell Quickstart Data Management Warehouse Appliance 6

  7. Scalable design point Enterprise features Comprehensive Easy-to-use and to scale up or and standards manage, reliable down based and secure Modular , Expertise Flexible scalable solutions embedded in solutions, delivery with quickest solution and and support time-to-value delivery 7

  8. 2.7million 2,500 2.7million DSG sales-makers 2.7million 20K+ Dell sales makers Multi- 5 th largest e-commerce site channel Frictionless model approach Premier Pages 20K+ channel partners Partner Direct network 35% of all Commercial revenue 8

  9. Dell leadership in software 1,600 + software +$1.5B +6,000 engineers 2,500 + software software revenue team members sales (approx. based on run rate) 2M 90% +1M user community members of Global 1000 are Dell customers Software customers NSS Labs EMA Gartner Radar Report Value Leader Highest overall protection 9 Magic Quadrants for Boomi Cloud Integration Next-Gen Firewall 9

  10. Toad Business Endpoint Dell Mobility Solutions Intelligence Suite 2.0 Security Bundle Dell Software mobility solutions Dell Software endpoint security Dell Software further facilitates self- streamline enterprise mobility enhancements improve IT efficiency service business intelligence across management for BYOD and productivity complex data environments Enhancements New Release of Migration to PartnerDirect Manager for Exchange & Active Directory New Dell Software-Related Dell Software expedites application competencies in PartnerDirect upgrades and cloud adoption with program reinforce channel new migration solutions commitment 10 10

  11. April 24, 2013 Hotel Monaco, San Francisco Bring Your Own Device | Strategy & News Join the conversation. #DoMore Tom Kendra | Vice President & GM, Dell Software Group Jason Thomas | CIO and IT Director, Green Clinic

  12. The • Tablet growth: 150+% • 350M workers will use smartphones by 2016 Trends: • 200M workers will bring their own device Nielsen Mobile Insights Q42011/Forrester 59% of IT leaders say that without BYOD they think they could get left Workers will telecommute by behind 2016. This equates to 43% of the American workforce. 4 Source: Vanson Bourne Survey 2013 70% of organizations 90% of organizations believe BYOD can improve have faced setbacks their work processes and when deploying BYOD Of companies will support help them work better corporate applications on Source: Vanson Bourne Survey 2013 in the future personal devices. 12 12 Source: Vanson Bourne Survey 2013

  13. What’s the real problem? Today’s organizations need to Enable access to Understand the Consider key corporate applications environment and Mobility/BYOD and data from any device policy requirements dependencies from any location Personal Security Email Calendar Devices Access apps requirements Security Business Contacts Internet Apps policies structure Apps 13

  14. Adding Complexity: Device usage models Understanding how users access enterprise content is critical in developing an effective mobility strategy Choose your own Corporate issued Bring your own (*note: Enterprise approved product list) Usage levels across these tiers vary based on company strategy and user roles 14

  15. Mobile/BYOD High Compliance, Security and Compliance scale, and driven Management security Level of security is Not “One -Size- Productivity Multi-user, Fits- All” first diverse Low High Minimum security Level of Environmental Complexity requirements 15

  16. Green Clinic Approaches Mobility With The Patient In Mind • Jason Thomas , CIO and IT Director, Green Clinic • Located in Ruston, LA • 450 employees, 50 physicians • 100 staff at the hospital, 300 in clinic, 50 in 6 satellite locations 16

  17. Solutions that make Secure End-to-End BYOD a Reality • Dell tablets, laptops, ultrabooks and desktops; Business Value Devices Dell Wyse Thin Clients • • Core components Enterprise that work together Dell Data Protection Encryption (DDP|E) • workspace to enable BYOD strategy aligned • SonicWALL to business Network access Dell Networking W-Series ClearPass • • Heterogeneous device support KACE • capability Management • Cloud Client Manager • Flexible approach that integrates with • Quest One Identity Application existing IT landscape Pocket Cloud • enablement • Ability to grow • Desktop Virtualization Solutions with the business • Application Development Services Services and ProSupport Plus • Support • Strategy and Consulting 17

  18. What’s next in your implementation? Choose the BYOD enablement strategy that best fits your business Goal Customer objective Solution Enable Mobile Extend and manage access to productivity 1 Access applications from BYOD devices Increase security of data being remotely accessed Improve Cloud 2 and more easily deploy corporate apps Experience Extend capacity and broaden access of their Optimize 3 existing network to support BYOD devices Network Modernize And Improve the breadth and user experience of 4 Develop Apps applications accessed from mobile devices 18

  19. April 24, 2013 Hotel Monaco, San Francisco The Power to Do More: Accelerating Results Join the conversation. #DoMore Doug Schmitt | VP, Global Support Services

  20. Dell Services addresses key trends Trends Security Mobility Big data Cloud Challenges Growing Maintenance Workload Multiple End user complexity costs availability vendors demands 20

  21. Dell Services – end-to-end solutions for your business Infrastructure Applications and Cloud Serving more Positioned as a Leader and BPO Computing in Gartner Magic than 50% of US Quadrants for NA Data hospitals, providing Center, Desktop and care to 90 million Help Desk Outsourcing Americans Security Dell SecureWorks analyzes 38 billion Flexible support and Support and security events a deployment model in day Deployment 150+ countries and 55 languages 21

  22. Dell ProSupport Plus Critical enterprise systems deserve more Customer benefits Intelligence › Confidence to adopt complex technologies Expertise › Proactive by relying on our elite recommendations experts › Dedicated › Health checks Performance Technical › Improve performance › System Account & stability and stability with maintenance Manager proactive, personalized › Elite recommendations. ProSupport Technology Plus › Maximize workload engineers availability with › SupportAssist automated support › Intelligence Engine enabled by SupportAssist 22

  23. AGENDA 1:30 – 2:30 The Power to Do More: Accelerating Results John Swainson, President Dell Software Tom Kendra, VP and GM Systems Management, Dell Software Doug Schmitt, VP Global Support Services, Dell Services Customer-led Interactive 2:30 – 4:00 Breakout Sessions • Transform: Convergence & Cloud • Inform: Turn Data into Insights • Protect: Overcome the Evolving Security Threat • Connect: Embrace Consumerization and BYO Join the conversation. *2:30 – 4:30 1-on- 1’s running concurrently #DoMore 23 23

  24. Thank you 24

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