The Power of Promotional Products Insert Name Insert Title Insert Company Name
Promote your brand! Click HERE to begin viewing a cool new video on the Power of Promotional Products! www.pppc.ca
Like it! Love it! The Power of Promotional Products! www.pppc.ca
What is a Promotional Product? Items used to promote a product, service or company program including: advertising specialties premiums incentives business gifts awards prizes commemoratives other imprinted or decorated items www.pppc.ca
Top 8 uses of Promotional Products 1.Promote goodwill/image 2.Reinforce marketing of existing products, services, facilities 3.Recognize employee performance 4.Generate sales leads 5.Promote trade show traffic 6.Introduce new products, services, facilities 7.Stimulate employee sales performance 8.Stimulate employee productivity www.pppc.ca
Promotional Products: A $3 Billion Industry Top Product Categories 1. Wearables 2. Writing Instruments 3. Bags 4. Calendars 5. Drinkware 6. Desk/Office Accessories 7. Recognition 8. Games 9. Housewares 10. Sporting Goods www.pppc.ca
Traditional Advertising Traditional advertising is fleeting! In order to remain competitive and get noticed , advertisers must explore alternative marketing methods and turn to the power of promotional products for results! www.pppc.ca
The “Supermarket” Economy Today’s consumers are offered an overabundance of choices at every turn! Promote your brand with promotional products and break through the clutter! www.pppc.ca
The Ad Avoider In a study conducted by Microsoft and Starcom, research shows that 10 – 15% of adults between the ages of 17 and 35 go out of their way to dodge traditional advertising , branding them “Ad Avoiders”. www.pppc.ca
The Joy Of Technology Promotional products are cool creative and fun! Before Twitter, before Facebook – even before texting! – there were promotional products! Unifying, rallying together communities, signaling preferences. Promotional products were the ORIGINAL SOCIAL MEDIA and because they’re tangible they remain THE REAL SOCIAL MEDIA ! www.pppc.ca
The Promotional Product Difference Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch. Promotional products help to engage the client, leaving them with a lasting impression of your brand. www.pppc.ca
Other Advantages Audience Focused Tangible and long-lasting Impact easily measured Easily distributed (viral) Higher perceived value Complements targeted marketing Complements other advertising media www.pppc.ca
Promotional Products Are Memorable Promotional products have the unique ability to build a relationship with consumers: Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product. Your relationship with most other media begins when you see it and ends when you look away. www.pppc.ca
Do You Remember… How a yellow wrist band raised awareness and money for cancer research? The mug you use, with the name of your favorite specialty shop where you buy your morning coffee? When one fast food restaurant sold out of kid’s meals because of a bean bag toy ? You remember them, and so do others! www.pppc.ca
Numbers Don’t Lie According to a 2009 study, conducted by PPAI and fielded through MarketTools, Inc. : More than half of consumers have a favorable impression of the advertiser on a promotional product 20% of consumers make a purchase after receiving a promotional product 83% of consumers could recall an advertiser from a promotional product 8 out of 10 people like receiving promotional products , while 7 out of 10 people find online advertising annoying www.pppc.ca
Synergy (promotional products even play well with others!) A study by Louisiana State University proves the addition of promotional products actually increases favorability ratings toward print and television ads. Adding a promotional product to the media mix (print and television) increased brand interest (69%) and a good impression of the brand (84%). Integrating a promotional product with television and print also increased referral value by 52% and message credibility by 60%. www.pppc.ca
4 Steps to Maximize The Effectiveness of Promotional Products
Step 1: Identify Your Goals/Objectives What kind of response am I looking for? What do I want to accomplish? What are all my product options? How much do I have to spend on the products? At what point will the response justify the budget? www.pppc.ca
Step 2: Enlist The Expertise Of A Promotional Consultant Beyond just selling products Vast product resources Latest trends, technologies and processes Experienced advice Saves you money Experts in the industry www.pppc.ca
Step 3: Plan Your Campaign An overall campaign should include and incorporate at least some of the following considerations: Program/campaign theme Target audience Intended response Workable budget Realistic timeline Method of distribution www.pppc.ca
Step 4: Evaluate Your Campaign Results Did you meet your goals? What worked? What didn’t work? Did you accomplish anything you had not expected or planned on? How can you improve the next campaign? What would you do differently next time? www.pppc.ca
Additional Resources Keys to a successful promotional campaign Contact a PPPC Promotional Consultant in your area. Visit www.pppc.ca to get started. Research industry stats Research award-winning case studies, available on the PPPC site www.pppc.ca
Promotional Product Professionals of Canada PPPC is the promotional products industry’s only Canadian trade association offering Professional Development, technology and tradeshows to it more than 1,500 members comprised of those who make and sell promotional products. Suppliers/Manufacturers : manufacture, import, decorate products Promotional Consultants: consult with clients (marketers) to research, develop and deliver effective programs to achieve maximum results www.pppc.ca
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