SLIDE 1 Business
Strategies from the gridiron that will grow your business
The of Football
Brought to you by
SLIDE 2
The Football is the Customer
SLIDE 3 The e Power o
alogy
Logic Creativity Analogy
SLIDE 4
Analogies lie at the root of some of the most compelling and creative thinking in business as a whole.
The Power of Analogy
SLIDE 5 Analogy is a powerful cognitive tool for discovery and learning about new areas based on existing knowledge.
–Journal of Statistics Education
The Power of Analogy
SLIDE 6 “Growth comes through analogy; through seeing how things connect, rather than
- nly seeing how they might be different.”
– Albert Einstein
The Power of Analogy
SLIDE 7 When we “see” the problem in a new way, the solution seems obvious.
7 I
The Power of Analogy
SLIDE 8
SLIDE 9 Know what success looks like
U.S. Marines from the 28th Regiment 5th Division raising the flag on Mount Iwo Jima in 1945
SLIDE 10 Success is measured in small goals
First Down! Nice Catch! Way to get out of bounds! Way to cause that fumble!
SLIDE 11 Here’s what we think success looks like
Marshawn Lynch’s Beast Mode run in 2010
REALITY: You will be tackled
SLIDE 12
Before I get tackled
SLIDE 13 All-Time Rank Player Rushes Catches Touchdowns Scoring %
??? Reggie Rivers 138 75 8 3.76% 1 Emmitt Smith 4409 515 175 3.55% 2 L. Tomlinson 3174 624 162 4.27% 3 Marcus Allen 3022 587 144 3.99% 4 Walter Payton 3838 492 125 2.89% 5 Jim Brown 2359 262 126 4.81% 9 Barry Sanders 3062 352 109 3.19% 14 A. Peterson 2054 208 91 4.02% 27 M. Lynch 2033 239 80 3.52% 47 Terrell Davis 1655 169 65 3.56%
Before I get tackled
4.2 4.3 4.1 4.4 5.2 5.0 5.0 4.3 4.6 3.1
Avg.
SLIDE 14
2 yds 3 yds 1 yd 15 yds 28 yds 15 yds 1 yd 9 yds 3 yds 6 yds 3 yds 5 yds 1 yds 2 yds 9 games with no touchdowns 5 games with no touchdowns 1 yd 1 yd 1 yd 2 yds 9 yds 1 yd 3 yds 16 yds 4 yds 6 yds 9 yds 79 yds DeMarco Murray Marshawn Lynch
SLIDE 15
It’s not about the scoring play. It’s about the scoring drive.
SLIDE 16
What is forward progress? Building Trust
SLIDE 17 The goal is to be trusted.
- Don’t disqualify yourself.
- How do FB players disqualify themselves?
- Not ready when called upon
The goal is to earn the next play.
SLIDE 18 The goal is to be trusted.
- Don’t disqualify yourself.
- How do FB players disqualify themselves?
- Not ready when called upon
- Confused – Don’t know assignment
- Freelance
The goal is to earn the next play.
- Get a penalty
- Make big mistakes
SLIDE 19 The goal is to be trusted.
- How do young players qualify themselves?
- Be ready when called upon
- Know your assignment
- Do the basic things right
- Be prepared to come off the field
The goal is to earn the next play.
- Be prepared to stay on the field
SLIDE 20
Why is Tim Tebow out of the NFL?
SLIDE 21 Why is Tim Tebow out of the NFL?
G 10 20 30 40 50 40 30 20 10 G
88 10
S
He held the ball for 10 seconds.
SLIDE 22
Teammates must be PREDICTABLE
SLIDE 23
Ed McCaffrey 12-yard route
You must be predictable
SLIDE 24
Ed McCaffrey 12-yard route
Do your job in a way that allows your teammates to also do their jobs.
SLIDE 25
Ed McCaffrey 12-yard route
Do your job in a way that allows your teammates to also do their jobs.
SLIDE 26 Secondary Market Origination Processing Inspection Appraisal Underwriting Compliance Title Closing Post Closing
SLIDE 27 Active Listening in Football
In the huddle At the line of scrimmage On the sidelines From a different perspective
SLIDE 28
Active Listening in Football
SLIDE 29
Failing to adjust to dynamic environment
SLIDE 30
Own Every Problem
SLIDE 31
Own Every Problem
SLIDE 32
Own Every Problem
SLIDE 33 Don’t complain about things that affect EVERYONE
OMG! It’s Wet! OMG! It’s cold! OMG! It’s Hot! OMG! I’m Exhausted!
SLIDE 34
Understanding your competition
Don’t get into a wrestling match with a sumo wrestler
SLIDE 35 The Football is the Customer
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