The Libhub Initiative: Increasing the Web Visibility of Libraries - - PowerPoint PPT Presentation

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The Libhub Initiative: Increasing the Web Visibility of Libraries - - PowerPoint PPT Presentation

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The Libhub Initiative: Increasing the Web Visibility of Libraries DCMI / ASIS&T Webinar January 7, 2015 Eric Miller em@zepheira.com https://www.linkedin.com/in/erimille @erimille My Goal 1. Sharing finds from the field and

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The Libhub Initiative: Increasing the Web Visibility of Libraries

DCMI / ASIS&T Webinar January 7, 2015 Eric Miller em@zepheira.com https://www.linkedin.com/in/erimille @erimille

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My Goal

  • 1. Sharing finds from the field and practitioners

perspective over the past year

  • 2. Description (Bibframe) and Discovery

(schema.org) standards as complements

  • 3. What do we mean by Web visibility?
  • 4. Introduce The Libhub Initiative designed to

accelerate the visible library.

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A webinar in 3 acts

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Act 1 : Background and Context

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We are a Passionate, Experienced, Strategic, Technical, Entrepreneurial Team.
 We love Libraries, Data, The Web, Standards, Open Source, and Learning.
 
 The team’s background:

http://linkedin.com/company/zepheira/ http://zepheira.com/

Hi, We are Zepheira

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Zepheira’s Perspectives on Leadership and Practice
 Libraries, Web, Data & Technology

Standards Data and Tech Strategies Vocabularies Projects Activities Large Scale Projects

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Perspective

  • The Web enables many perspectives
  • The utility of those perspectives is another

perspective

  • And thats by design
  • And this is what we’ve heard and coupled with our

professional experiences

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Shared observations

  • 1. A Library is more than its collection
  • 2. “Linked Data” is Linked first, Data second
  • 3. The Web of Data is here
  • 4. And Libraries are not participating to their full

potential

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Minimum Viable Product, 
 Incremental Value, and Continuous Learning

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RDF

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BIBFRAME Vocabulary

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Linked Data

"a term used to describe a recommended best practice for exposing, sharing, and

connecting pieces of data,

information, and knowledge on the Semantic

Web using URIs and RDF."

http://en.wikipedia.org/wiki/Linked_Data

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General Technology Hype Cycle

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Phases of Linked Data / BIBFRAME Adoption

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Phases of Linked Data / BIBFRAME Adoption

Experimenters

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Phases of Linked Data / BIBFRAME Adoption

Experimenters Early

Implementers

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Phases of Linked Data / BIBFRAME Adoption

Experimenters Early

Implementers

Data Publishers & Connectors

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Phases of Linked Data / BIBFRAME Adoption

Experimenters Early

Implementers

Data Publishers & Connectors Mainstream Workflow

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Phases of Linked Data / BIBFRAME Adoption

Experimenters Early

Implementers

Data Publishers & Connectors Mainstream Workflow Back Office Systems

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Phases of Linked Data / BIBFRAME Adoption

Experimenters Early

Implementers

Data Publishers & Connectors Mainstream Workflow Back Office Systems

  • Clarify Space
  • Determine the

Need

  • Define a

Foundation

  • Draft

Specifications

  • Test the Assumptions
  • Draft Standards
  • Evaluate Data, Processes, & Gaps
  • Begin to work at scale
  • Use other’s data
  • Participate – Publish, Share,

Connect

  • “Final” Standards & Best

Practices

  • New businesses and

models

  • “There’s Linked

Data in there!?”

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Phases of Linked Data / BIBFRAME Adoption

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Phases of Linked Data / BIBFRAME Adoption

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Phases of Linked Data / BIBFRAME Adoption

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Phases of Linked Data / BIBFRAME Adoption

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Phases of Linked Data / BIBFRAME Adoption

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Act 2 : Speak like the Web

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The Web (Redux)

  • Identifiers (URI)
  • Relationships (Links)
  • Services
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MARC as “Things not Strings”

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MARC as “Things not Strings”

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MARC as “Things not Strings”

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MARC as “Things not Strings”

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MARC as “Things not Strings”

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hasInstance creator subject publisher publishedAt format

Work

Instance

Authority Authority Authority Authority Authority

BIBFRAME Core model for defining Web control points of bibliographic data for more effective sharing, navigation and collaboration Simple, replicable linked data patterns

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And we can replicate these simple patterns to define as many control points we need

creator subject provider mediaCategory

Work

Instance

Authority Agent Category Category

agent place

Agent Place

carrierCategory

Category

contentCategory

Language

language

Event

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Practical Practitioners

Content

Conversation

Community

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Practical Practitioners Community

http://zepheira.com/training

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A link is worth a 1000 words

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Opportunity

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In Summary

  • 1. Reflecting data in to Bibframe provides a highly connected

web of data

  • 2. Enormous potential for increased connectivity
  • 3. Control points exist to connect this even more
  • 1. No other community does authorities like we do
  • 4. Were making it extremely difficult to connect
  • 1. Lower costs to linking is critical to improved visibility
  • 5. As of now, (relatively) completely dark to the Web
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Act 3 : Visibility

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Expectations of Library Web Visibility

“When my community searches the Web for something we have, we better show up as an

  • ption.”
  • Chuck Gibson, Director & CEO 


Worthington Public Library

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Can’t ignore the problem…

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Start with Agreement and Purpose

“Everyone benefits from the visibility

  • f libraries and their content on the

Web.”

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Learning though action together

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But we aren’t speaking in a way the Web understands

We have a wealth

  • f content and

resources locked behind legacy, closed technology systems and niche vocabularies

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The traditional, Visible Web focuses on 
 Harvesting and Links to Pages

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The emerging Invisible Web focuses on 
 Data, Resources, Vocabulary, and Connections

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New Vocabularies and Characteristics


Retail – items, reviews, geo, descriptions, inventory, hours, social, events

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New Vocabularies and Characteristics


Movies – Geo, reviews, ratings, images, previews, times, tickets

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New Vocabularies and Characteristics


Restaurants – locations, reviews, hours, reservations, menus

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How does the Web see Libraries?

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Libraries = Community Businesses
 Location, photos, hours, reviews, social, events

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If at all….

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External Perspectives

  • Are websites and systems harvestable?
  • Is there a unified and accessible industry

vocabulary?

  • Are there strong connections and relationships?
  • What is the consistency and reliability of the user

experience and available data?

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60+ Pages later.... still not even one entry that had anything to do with Libraries

This is the now

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Hardcover

This is what a search engine harvester sees. Unconnected data results in poor page rank.

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Hardcover

isHeldBy isHeldBy isHeldBy isHeldBy isHeldBy

Good

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Hardcover

holds holds holds holds holds

Better

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Hardcover

holds holds holds holds holds holds holds holds

Best!

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Hardcover

holds holds holds holds holds holds holds holds

Best!

And Linked Data is a key

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A link is worth a 1000 words

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This pattern is already happening in many localized markets as we speak

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But we’re very close

  • MARC To BIBFRAME (social)
  • Frustration with consolidation in marketplace

(economic)

  • Web is increasingly actionable / semantic e.g.

schema.org (technical)

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BIBFRAME Purpose and Promise

  • Purpose: Replacing MARC
  • Promise: So much more
  • Purpose: Serving Libraries
  • Promise: Related memory organizations and the users they serve
  • Purpose: Leverage existing Web standards to speak with a consistent

voice

  • Promise: Visibility, Discovery and Effectiveness
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}

Description Discovery Web Friendly

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Library Description and Capacity

Systems and Services

Content and Collections

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Link Accelerator

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Link Accelerator

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Link Accelerator

Google Bing Yelp Foursquare Wikipedia OCLC DPLA Europeana

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  • In the summer of 2015, Zepheira will introduce the

Libhub Network, a Web-based data network designed to surface and connect libraries and their resources in a visible and actionable fashion.

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  • In the Network, each library will have their own set
  • f data optimized for linking across the library

resources, across other organizations with shared assets, and within the context of the broader Web to ensure that library content weaves into the Web in a usable and connected fashion.

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A link is worth a 1000 words

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Don’t be too clever

  • This isn’t about gaming a system
  • It’s not about optimizing to any one service
  • It’s about speaking in a way the Web understands
  • And benefiting from what this enables
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Moving the Needle and Transforming the Web

  • NO NEED TO WAIT
  • Build on existing investments
  • Use Bibframe to reflect content in a Web of Data
  • Project in to a vocabulary the Web understands (schema.org via RDFa)
  • Leverage the Web’s cooperative infrastructure
  • Link between shared & Web assets to test impact on results
  • Help the Web understand library vocabularies
  • Connect into legacy systems
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What you can do Now

  • 1. Explore your Web footprint
  • 1. Create a Wikipedia entry, Google+, Facebook, Yelp! etc. for your

Library

  • 2. Understand the gap between your catalog and the Web
  • 2. Explore Terry Reese’s MarcNext work (MarcEdit to Libhub pipeline)
  • 3. Dan Scott’s Evergreen schema.org work in Evergreen
  • 4. Express your support for library visibility at libhub.org
  • 5. Get involved! Your perspective counts!
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Thank you

Eric Miller em@zepheira.com