The Keys to Digital Marketing and Creative Engagement ERICA EYRING - - PowerPoint PPT Presentation
The Keys to Digital Marketing and Creative Engagement ERICA EYRING - - PowerPoint PPT Presentation
The Keys to Digital Marketing and Creative Engagement ERICA EYRING Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and
ERICA EYRING
Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and non-travel brands. She previously worked at Yahoo! with a focus on e-commerce. Fun Fact: Erica has traveled to 6 continents and 25 countries
LEADING GLOBAL BRANDS
35
Languages
200+
Sites
75+
Countries
3
BE AUTHENTIC TO YOUR BRAND INSPIRE THROUGH CREATIVITY & INTERACTIVTY LEAN ON STRATEGIC PARTNERSHIPS
THE KEYS TO DIGITAL MARKETING
BE AUTHENTIC
bcexplorer.expedia.com
INSPIRE THROUGH INTERACTIVITY
CONSIDER STRATEGIC PARTNERSHIPS
RESULTS
24:1
RETURN ON ADVERTISING SPEND
20%
INCREASE YOY ROOM NIGHT DEMAND
BOSTON JMC
Campaign dates: December 15, 2016 – February 28, 2017
THANK YOU
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