The Keys to Digital Marketing and Creative Engagement ERICA EYRING - - PowerPoint PPT Presentation

the keys to digital marketing and creative engagement
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The Keys to Digital Marketing and Creative Engagement ERICA EYRING - - PowerPoint PPT Presentation

The Keys to Digital Marketing and Creative Engagement ERICA EYRING Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and


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The Keys to Digital Marketing and Creative Engagement

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ERICA EYRING

Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and non-travel brands. She previously worked at Yahoo! with a focus on e-commerce. Fun Fact: Erica has traveled to 6 continents and 25 countries

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LEADING GLOBAL BRANDS

35

Languages

200+

Sites

75+

Countries

3

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BE AUTHENTIC TO YOUR BRAND INSPIRE THROUGH CREATIVITY & INTERACTIVTY LEAN ON STRATEGIC PARTNERSHIPS

THE KEYS TO DIGITAL MARKETING

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BE AUTHENTIC

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bcexplorer.expedia.com

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INSPIRE THROUGH INTERACTIVITY

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CONSIDER STRATEGIC PARTNERSHIPS

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RESULTS

24:1

RETURN ON ADVERTISING SPEND

20%

INCREASE YOY ROOM NIGHT DEMAND

BOSTON JMC

Campaign dates: December 15, 2016 – February 28, 2017

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THANK YOU

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