THE HUMAN CAPITAL ADVANTAGE 3,000% 20% 12 Million Growth Market - - PowerPoint PPT Presentation

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the human capital advantage 3 000 20 12 million growth
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THE HUMAN CAPITAL ADVANTAGE 3,000% 20% 12 Million Growth Market - - PowerPoint PPT Presentation

Jan 22, 2024 245 likes •582 views

THE HUMAN CAPITAL ADVANTAGE 3,000% 20% 12 Million Growth Market Share Cars Sold ACCESS TO PROCESS PERFORMANCE VELOCITY TALENT EFFICIENCY ACCESS TO TALENT U.S. Unemployment 1990-Present 10.0 JULY 2019 3.7 % 7.0 5.0 1990 1994

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SLIDE 1
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SLIDE 2

THE HUMAN CAPITAL ADVANTAGE

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SLIDE 3

3,000% Growth 20% Market Share 12 Million Cars Sold

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PROCESS EFFICIENCY PERFORMANCE VELOCITY ACCESS TO TALENT

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SLIDE 5

ACCESS TO TALENT

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SLIDE 6

U.S. Unemployment 1990-Present

BUREAU OF LABOR STATISTICS, AUGUST 2019

7.0 5.0 1990 10.0 1994 1998 2002 2006 2010 2014 2018

JULY 2019

3.7 %

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SLIDE 7

Today’s Applicant Economy

7.5 million

Unfilled jobs today

5.8 million

Americans seeking work

BUREAU OF LABOR STATISTICS, AUGUST 2019
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SLIDE 8

Technician Shortage

76,000

Technicians needed from 2016 - 2026

37,000

Certified technician shortage given entry labor pool and retirement plans

NADA ECONOMICS REPORT, 2018
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Only

1.25%

  • f today’s applicant pool would

consider working at a retail dealership.

FIELDS OF WORK THAT JOB SEEKERS ARE CONSIDERING:

Retail/Wholesale 27% Hospitality 18% Finance, Insurance or Real Estate 17% Medical/Dental 16% Education 16% Manufacturing 14% Construction 9% Public Service 7% Utilities 7% Legal 5% Agriculture, Forestry, Fishing 5% Automotive (4 million) 5% COX AUTOMOTIVE JOBS REPORT, 2017
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CONTENT TECHNOLOGY

ACCESS TO TALENT = +

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SLIDE 11

APPLICANTS LOOK FOR:

Pay Stability and Earning Potential Career Pathing Work-life Balance

!

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THE WAY WE RETAIL CARS TODAY

VEHICLE THIRD PARTIES TARGETED ADS BUDGET DEALER SITE DEALERSHIP CRM SEARCH
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SLIDE 13 JOB BOARDS

THE WAY WE RETAIL JOBS MUST CHANGE

Employers Must Retail Jobs Digitally And Direct-to-consumer

BUDGET OPEN POSITION CAREER SITE SEARCH TARGETED ADS CANDIDATE NETWORK RECRUITMENT CRM
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SLIDE 14 Mobile Friendly Non-Mobile Optimized

Job Seeker Expectations

60%

  • f Hireology job descriptions

are viewed on a mobile device.

HIREOLOGY DATA, 2019
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SLIDE 15 Mobile Friendly Non-Mobile Optimized

Job Seeker Expectations

30%

drop off without a mobile-friendly career site or application process.

HIREOLOGY DATA, 2019
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SLIDE 16

Career Sites Drive

4%

  • f applicants

30%

  • f hires
HIREOLOGY DATA, 2019
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RECRUITMENT MARKETING COSTS BY CHANNEL

COST PER APPLICANT COST PER HIRE REFERRALS $6 $21

4

APP: HIRE CAREER SITE $5 $46

10

APP: HIRE ORGANIC JOB BOARDS $1 $87

126

APP: HIRE GOOGLE $12 $251

21

APP: HIRE SPONSORED JOB BOARDS $75 $2,681

42

APP: HIRE HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019
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PROCESS EFFICIENCY

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PROCESS ACCOUNTABILITY

PROCESS EFFICIENCY = +

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24 Hours

  • r less is the average time it takes

to respond to a consumer lead.

5 Days

  • r more is the average time it takes to

respond to an applicant.

VS.

DIGITAL AIR STRIKE, 2018 | HIREOLOGY DATA, 2019
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SLIDE 21

Recruiting is a Sales and Marketing Process

INTEGRATE HIRE ATTRACT

KPIs Build Your Employment Brand

Career Site | Job Boards | Targeted Ads

Onboard with Confidence

Onboarding | Payroll | HRIS | Compliance

Hire Your Best Team

Prescreen Surveys | Interview Guides | Candidate Verifications
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SLIDE 22
  • f jobseekers lose interest if they don’t hear back a week

after their interview.

70%

HIREOLOGY DATA, 2019
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SLIDE 23

21 DAYS

HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019
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LOST APPLICANTS

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2 Million

Lost Applicants in Automotive Retail

HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019
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PERFORMANCE VELOCITY

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PERFORMANCE VELOCITY =

CONNECTIVITY INCENTIVES

+

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CONNECTIVITY

COMPLIANCE TOOLS ONBOARDING APPLICANTS DMS WEBSITE MANAGERS PAYROLL JOBS
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CONNECTIVITY

COMPLIANCE TOOLS ONBOARDING APPLICANTS DMS WEBSITE MANAGERS PAYROLL JOBS
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69%

  • f employees are more likely to stay for

3+ years with a positive onboarding experience. Onboarding a new employee is like delivering a

NEW VEHICLE

CLICK BOARDING, 2019
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ACCESS TO TALENT PROCESS EFFICIENCY PERFORMANCE VELOCITY STRONG CULTURE CUSTOMER SATISFACTION HIGHER PRODUCTIVITY GREATER LOYALTY

The Human Capital Advantage

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SLIDE 32

Thank You.