How Wikimedia is Scaling Open Source Innovation Eugene Eric Kim - - PowerPoint PPT Presentation

▶

Jan 09, 2024 164 likes •780 views

How Wikimedia is Scaling Open Source Innovation Eugene Eric Kim Strategy Guy Top Five Worldwide Web Sites 920 million $23,000,000,000 20,600 740 million $58,000,000,000 93,000 600 million $6,000,000,000 13,900 470 million $300,000,000

SLIDE 1

How Wikimedia is Scaling Open Source Innovation

SLIDE 2

Eugene Eric Kim

Strategy Guy

SLIDE 3

SLIDE 4

Top Five Worldwide Web Sites

920 million $23,000,000,000 20,600 740 million $58,000,000,000 93,000 600 million $6,000,000,000 13,900 470 million $300,000,000 1,200 350 million $10,000,000 35 Sources: ComScore, Wikipedia

SLIDE 5 Volunteers Aligned organizations 27 worldwide chapters

SLIDE 6

Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment.

“ ”

SLIDE 7

Free Content Free Software Open Infrastructure

SLIDE 8

Reach Participation Quality

SLIDE 9

Technology is the Wikimedia Foundation's most powerful lever for effecting change.

SLIDE 10

Trevor Parscal

Lead Front-end Developer, UX Programs

SLIDE 11

Lower the Barriers of Entry for Editing

SLIDE 12 Database and new-wiki creation Login and user privileges Passing changes upstream

Full-fedged, WYSIWYG word processor

Google Docs Editor Style Make the 'edit' button blue, like on the French Wikipedia Fix all accessibility bugs Use a WYSIWYG EDITOR! Please rename this project More convenient replacement for the tag "ref" Addition of Template:Backstage projects

What are you doing?

"Move" -> "Rename" Make reftools 2.0 default Add support for templates MultiUpload Fix the Category Page

Advanced search

SLIDE 13

SLIDE 14

SLIDE 15

SLIDE 16

Help Messaging Style Guide Simplifcation Differentiation Streamlining User Profling Cleaning Navigation Tools

Complexity Impact

SLIDE 17

SLIDE 18

Rendering, uploaded to project wiki

SLIDE 19

Screen-shot of working software

SLIDE 20

SLIDE 21

SLIDE 22

SLIDE 23

Mixed Feedback

“A much cleaner, more open or spacious feel.” “Liked almost everything. Disliked nothing.” “Should an encyclopedia built by volunteers really look like it was designed by Apple?” “Nie można ulepszyć ideału.” (You can't improve the ideal) “C'est de la merde!” (It is $#!%)

SLIDE 24

84% Retention

SLIDE 25

Most who opted out, did so quickly

SLIDE 26

Tomasz Finc

Engineering Program Manager

SLIDE 27

Wikimedia Foundation is a non proft 501.c organization funded by community donations

SLIDE 28

Annual Fundraiser

November - January

SLIDE 29

2006 and 2007

SLIDE 30

Prior Fundraisers

$1 million in 2006 $2 million in 2007 Mostly small donations

SLIDE 31

Prior Fundraisers

$6 million in 2008

SLIDE 32

Which banner is most effective?

SLIDE 33 v

Which banner is most effective?

Results 11/28 - 12/02

$17,000 $10,000 $41,000

SLIDE 34

SLIDE 35

Blog Commentary in 2008

You should switch the thermometer to the messages that don’t have it. Then, I think it would be interesting to compare all the messages without the thermometer to each

ther and then all the messages with the

thermometer to each other. Although you would be comparing data collected at different times, I think you might be able to gain some new clarity if you keep the thermometer variable constant.

“ ”

SLIDE 36

But what really pushed us toward

ur goal for 2008?

SLIDE 37

The Jimmy Factor

SLIDE 38

Prior Fundraisers

$8.1 million in 2009

SLIDE 39

Which banner is most effective?

SLIDE 40 v

Which banner is most effective?

Results 12/09/09

$44,000 $14,000 $30,000

SLIDE 41

Blog Commentary in 2009

My take is notice42 works because you kind of work with the emotion of

guilt. There are many people, me

included, who have an attitude of “I’m not donating, because there are richer, more fnancially independent people than me

“ ”

SLIDE 42

Blog Commentary in 2009

I really like the idea of quoting donor

comments. Here’s a couple good one...

“ ”

SLIDE 43

Blog Commentary in 2009

Thank you for your transparency on approach and results of fundraising. Although surprising to see such candor, it is completely in keeping with the spirit of your endeavor. Congratulations!

“ ”

SLIDE 44

But what really pushed us toward

ur goal for 2009?

SLIDE 45

The Jimmy Factor

SLIDE 46

Fundraising Lessons Learned

Involve the community early and often Be as transparent as possible Adapt quickly

SLIDE 47

Mobile & Offine

SLIDE 48

Community development on iPhone

SLIDE 49

Wikimedia Mobile App

BSD licensed open

codebase

Translated to over 25+

languages through community translations

Geolocation of articles
Actively being

community developed

SLIDE 50

Mobile Gateway

Ruby Based
Collapsible Sections
Fantastic proof of

concept

Active community

improving code base

SLIDE 51

Mobile Server 06/20/09 - 05/5/10

SLIDE 52

But will everyone have a smart phone?

SLIDE 53

New Audiences Less rich interfaces Research

SLIDE 54

It's not just about mobile phones ...

SLIDE 55

Wiki Reader

Full copy of English

Wikipedia

12 months of battery

life

T
uch screen interface
Fully open GPL device

SLIDE 56

OLPC

Affordability for

developing world nations

Educational tool
Full copy of English

Wikipedia

SLIDE 57

Given our open source nature... How do we pick organizations to work with?

SLIDE 58

Organizations that value our mission

SLIDE 59

Orange T elefonica NTT Docomo Google Facebook

SLIDE 60

Eugene Eric Kim - eekim@blueoxen.com Trevor Parscal - trevor@wikimedia.org T

masz Finc - tomasz@wikimedia.org

~ www.wikimediafoundation.org http://wikitech.wikimedia.org/view/Presentations