Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: - PowerPoint PPT Presentation

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Community Campaign for Violence Prevention Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

CeaseFire’s Innovation Hits Organization Analysis What are the strengths of the organization? Assessment & program plan- ning consulting Program Management Chicago Project Training for Violence Comprehensive Prevention Outreach training & tech- CeaseFire training Training & Worker Training nical assistance presentations, Technical packages (2007) manuals, & video Assistance Violence scenarios Team Interrupter State of Illinois CeaseFire Training Member Chicago Police program & Program CeaseFire Initiative Department participant monitoring & Violence Hospital Funding (2004, data sharing documentation evaluation metrics Interruption Response Tailored 2005, 2009) (2000) framework & documentation Team Training interactions FINANCE PROCESS OFFERING DELIVERY Business Enabling Core Product Product Customer Model Network Process Process Performance System Service Channel Brand Experience Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

CeaseFire’s Opportunity Spaces Organization Analysis Leverage current competencies and create new strengths Assessment & program plan- ning consulting Program Management Chicago Project Training for Violence Comprehensive Prevention Outreach training & tech- CeaseFire training Training & Worker Training nical assistance presentations, Technical packages (2007) manuals, & video Assistance Violence scenarios Team Interrupter State of Illinois CeaseFire Training Member Chicago Police program & Program CeaseFire Initiative Department participant monitoring & Violence Hospital Funding (2004, data sharing documentation evaluation metrics Interruption Response Tailored 2005, 2009) (2000) framework & documentation Team Training interactions FINANCE PROCESS OFFERING DELIVERY Business Enabling Core Product Product Customer Model Network Process Process Performance System Service Channel Brand Experience Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Design Research Process Research Overview What are the motivations and beliefs of the community? 3 months of research understanding user behavior and environment Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Beliefs of the low risk Research Findings Coping Under Seige Circle the wagons Find safety in non-involvement Rely on yourself If it does not concern my family it’s got nothing to do with me. Are you OK? i heard a shot! Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Beliefs of the high risk Research Findings Rules of The Game Crime pays Drama causes violence No life past 21 I wasn’t supposed to live past 18, I am 22. This is how you get your needs met. Every child wants gym shoes and that want for more begins with Nike. Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Angell :: Barton :: Garga :: Geppert :: Mohan :: Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Yoo

Dispel Myths Break the Siege and Change the Rules of the Game Emotional Environment High Risk Low Risk Angell :: Barton :: Garga :: Geppert :: Mohan :: Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Yoo

Emotional Environment Research Findings Neglect: It’s not my mess Distrust of businesses and services That store owner knows the dealers hide in his It’s disgusting how shop and he doesn’t do nobody fjxes the neigh - anything. borhood. Let’s bounce. Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Sour grapevine Angell :: Barton :: Garga :: Geppert :: Mohan :: Angell :: Barton :: Garga :: Geppert :: Mohan :: Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Yoo Yoo

Aspirations Research Findings ...To walk outside ...That kids could play outdoors ...To talk to everyone I wish I could talk to anybody in the neigh- borhood... I wish I could walk outside... I wish my daughters could play outside after school... Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Dispel Myths Break the Siege and Change the Rules of the Game Raise Spirits Detoxify the Emotional Environment, Moving Towards Aspirations Healthy Neighborhood Aspirations Emotional Environment High Risk Low Risk Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Levers for Change Healthy Neighborhood Aspirations Emotional Environment High Risk Low Risk CeaseFire & Partners Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Gain Credibility Research Findings Reach the High Risk Give Stabilty Speak with Empathy, not Authority Is’nt it a school day? You are not going to learn anything on this corner. Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Greet Legitimacy Research Findings Mobilize the High Risk Celebrate going legit Help stay hood at heart Guys? Don’t you want to hear about the promotion I got? Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Foster Communication Research Findings Reach the Low Risk Dispel the Fear to Speak Lead to Resources Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Encourage Involvement Research Findings Mobilize the low risk Define roles and make participation visible Create something to do in the hood Make events flexible Once we drive far enough out of Inglewood, we’ll fjnd a movieplex. Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Levers for Change Healthy Neighborhood Aspirations Celebrate Legitimacy Encourage Involvement Emotional Environment High Risk Low Risk CeaseFire & Partners Gain Credibility Foster Communication Guide the High Risk Involve the Low Risk Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Design Principles Raise Spirits Detoxify the emotional environment and Progress towards aspirations Dispel the Myths Change the rules of the game for the high risk and Break the siege imposed on the low risk Guide the Highest Risk, Establish credibility to earn their trust and Celebrate progress towards legitimacy Involve the Low Risk Foster communication to gain their attention and Encourage involvement in the community Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Olive Branch Good News Engine Mobile Platform Universal Training Heal the Space Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Good News Engine Campaign Solution Raise Spirits Involve the Low Risk Good news Good news Aggregate and Filter Good News Illuminate Good News Solicit Good News Community Member Ethically Driven Consumer Business Owner Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Mobile Platform Campaign Solution Raise Spirits Dispel the Myths Involve the Low Risk Connect Community to Outside the Neighborhood Maintain Presence at Hot Spots Host Community Events High Risk Low Risk Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Universal Training Campaign Solution Dispel the Myths Guide the Highest Risk Teach Conflict Resolution to Mid Risk Teach Interrupting to Businesses Spread Positive Block Club Messages Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Heal the Space Campaign Solution Raise Spirits Dispel the Myths Involve the Low Risk Adopt a Lot Alderman’s Incentive Commemorate Peace by Planting Trees Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

User Journey User Journey Slutkin’s No Risk CeaseFire Book Live from Design Street Crime 10-minute Bus & Virtual the hood your own Festival Doesn’t Pay good news Response V-blog Kicks cell game Mobil Hero Exposure Community Radio Block Club PopUp Day Field Trips Dining CearseFire Messages Platform High Risk Low Risk Prison Street Conversation Family Parties Judo Visits Shorties Commun ity Life Planning Memorial Against Adopt-a-Lot Trees Helth Meter Station Violence Bank Ambient News Today’s Partner Interrupting Alderman’s Microloan Good News You can Use Opportunity Branding at Incentives Partnership Updates Sales Menu Service Businesses Business Historic Business Plaques Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Flipping the Context User Journey Conversational Interrupting Shorties Judo at Businesses Against Violence Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Getting Involved User Journey Community Cookoff Street Festival Radio CeaseFire Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Believing in the Community User Journey $ 12 /hr Radio CeaseFire Texting Good News Opportunity Menu Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Samaritan Editor User Journey Online High Risk Design Street Festival Good News Editor Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Swords to Plowshares User Journey Response Bus Commemorating Adopt-a-Lot Trees Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Business Owner User Journey 70 % Good Attendance SALE Good News Ticker News You Can Use Opportunity Menu Sale Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo