Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: - - PowerPoint PPT Presentation

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: - - PowerPoint PPT Presentation

Jan 14, 2023 243 likes •697 views

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Community Campaign for Violence Prevention Angell :: Barton :: Garga :: Geppert ::

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Community Campaign for Violence Prevention

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Comprehensive training & tech- nical assistance packages (2007) State of Illinois Member Initiative Funding (2004, 2005, 2009) Chicago Police Department data sharing (2000) CeaseFire program & participant documentation framework CeaseFire training presentations, manuals, & video scenarios Program monitoring & evaluation metrics & documentation Chicago Project for Violence Prevention Training & Technical Assistance Team CeaseFire Violence Interruption Team Assessment & program plan- ning consulting Program Management Training Outreach Worker Training Violence Interrupter Training Hospital Response Training Tailored interactions

FINANCE PROCESS OFFERING DELIVERY

Business Model Network Enabling Process Core Process Product Performance Product System Service Channel Brand Customer Experience

CeaseFire’s Innovation Hits

What are the strengths of the organization?

Organization Analysis

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

CeaseFire’s Opportunity Spaces

Leverage current competencies and create new strengths

Organization Analysis

Comprehensive training & tech- nical assistance packages (2007) State of Illinois Member Initiative Funding (2004, 2005, 2009) Chicago Police Department data sharing (2000) CeaseFire program & participant documentation framework CeaseFire training presentations, manuals, & video scenarios Program monitoring & evaluation metrics & documentation Chicago Project for Violence Prevention Training & Technical Assistance Team CeaseFire Violence Interruption Team Assessment & program plan- ning consulting Program Management Training Outreach Worker Training Violence Interrupter Training Hospital Response Training Tailored interactions

FINANCE PROCESS OFFERING DELIVERY

Business Model Network Enabling Process Core Process Product Performance Product System Service Channel Brand Customer Experience

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Design Research Process

What are the motivations and beliefs of the community? 3 months of research understanding user behavior and environment

Research Overview

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Beliefs of the low risk

Coping Under Seige Circle the wagons Find safety in non-involvement Rely on yourself

Research Findings If it does not concern my family it’s got nothing to do with me. Are you OK? i heard a shot!

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Research Findings

Beliefs of the high risk

Rules of The Game Crime pays Drama causes violence No life past 21

I wasn’t supposed to live past 18, I am 22. This is how you get your needs met. Every child wants gym shoes and that want for more begins with Nike.

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Emotional Environment

Dispel Myths

Break the Siege and Change the Rules of the Game

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

High Risk Low Risk

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Emotional Environment

Neglect: It’s not my mess Distrust of businesses and services

It’s disgusting how nobody fjxes the neigh-

  • borhood. Let’s bounce.

That store owner knows the dealers hide in his shop and he doesn’t do anything. Research Findings

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Sour grapevine

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

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Aspirations

...To walk outside ...That kids could play outdoors ...To talk to everyone

I wish I could walk

  • utside...

I wish my daughters could play outside after school... I wish I could talk to anybody in the neigh- borhood... Research Findings

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Healthy Neighborhood

Emotional Environment

Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Aspirations

Dispel Myths

Break the Siege and Change the Rules of the Game

Raise Spirits

Detoxify the Emotional Environment, Moving Towards Aspirations

High Risk Low Risk

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Levers for Change

CeaseFire & Partners Emotional Environment

Healthy Neighborhood

Aspirations

High Risk Low Risk

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Gain Credibility

Reach the High Risk Give Stabilty Speak with Empathy, not Authority

Is’nt it a school day? You are not going to learn anything on this corner. Research Findings

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Guys? Don’t you want to hear about the promotion I got? Research Findings

Greet Legitimacy

Mobilize the High Risk Celebrate going legit Help stay hood at heart

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Research Findings

Foster Communication

Reach the Low Risk Dispel the Fear to Speak Lead to Resources

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Once we drive far enough

  • ut of Inglewood, we’ll fjnd a

movieplex. Research Findings

Encourage Involvement

Mobilize the low risk Define roles and make participation visible Create something to do in the hood Make events flexible

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Levers for Change

CeaseFire & Partners Emotional Environment

Healthy Neighborhood

Aspirations

Guide the High Risk

Gain Credibility Foster Communication Celebrate Legitimacy Encourage Involvement

Involve the Low Risk

High Risk Low Risk

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Design Principles

Raise Spirits

Detoxify the emotional environment and Progress towards aspirations

Dispel the Myths

Change the rules of the game for the high risk and Break the siege imposed on the low risk

Guide the Highest Risk,

Establish credibility to earn their trust and Celebrate progress towards legitimacy

Involve the Low Risk

Foster communication to gain their attention and Encourage involvement in the community

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Olive Branch

Good News Engine Mobile Platform Universal Training Heal the Space

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Good News Engine

Community Member Good news Good news Ethically Driven Consumer Business Owner

Solicit Good News Illuminate Good News Aggregate and Filter Good News

Raise Spirits Involve the Low Risk

Campaign Solution

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Low Risk High Risk

Mobile Platform

Host Community Events Connect Community to Outside the Neighborhood Maintain Presence at Hot Spots

Raise Spirits Dispel the Myths Involve the Low Risk

Campaign Solution

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Universal Training

Teach Interrupting to Businesses Teach Conflict Resolution to Mid Risk Spread Positive Block Club Messages

Dispel the Myths Guide the Highest Risk

Campaign Solution

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Heal the Space

Adopt a Lot Commemorate Peace by Planting Trees Alderman’s Incentive

Raise Spirits Dispel the Myths Involve the Low Risk

Campaign Solution

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User Journey

Live from the hood V-blog Radio CearseFire Bank Microloan Partnership Slutkin’s CeaseFire Book 10-minute good news Ambient Good News Updates Historic Business Plaques Design your own Kicks Exposure Field Trips Commun ity Helth Meter News You can Use Sales Block Club Messages Life Planning Station Today’s Opportunity Menu Street Festival Community Dining Street Parties Adopt-a-Lot Alderman’s Incentives Bus & Virtual Response Mobil PopUp Platform Prison Family Visits Memorial Trees Partner Branding Service Crime Doesn’t Pay cell game Hero Day Conversation Judo Shorties Against Violence Interrupting at Businesses

No Risk Business Low Risk High Risk

User Journey

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Flipping the Context

Interrupting at Businesses Shorties Against Violence Conversational Judo

User Journey

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Getting Involved

Radio CeaseFire Community Cookoff Street Festival

User Journey

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$12/hr

Believing in the Community

Radio CeaseFire Texting Good News Opportunity Menu

User Journey

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Samaritan Editor

High Risk Design Online Good News Editor Street Festival

User Journey

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Swords to Plowshares

Commemorating Trees Adopt-a-Lot Response Bus

User Journey

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Business Owner

News You Can Use Sale Opportunity Menu Good News Ticker

User Journey

70%

Good Attendance

SALE

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Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use

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Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Project Red Buying and Outfitting Truck a Brand Service S Training Material g Interrupting at Businesses in Conversational Judo do Block Club Messages ge Shorties Against Violence s Adopt a Lot Plant trees for peace Recruiting Trainers ti Partnership with Civic Entity (Alderman) rs Pop Up Mobile Presence e Response Bus us Kids Field Trip p Prison Visit is Street Party t Street Festival Cook Off Web / Kiosk Opportunity Menu pp unity Health Meter News you can Use ews Ticker e Comm Co 10 min editor Radio CeaseFire

Develop Technology

  • Text
  • Code Website
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use Ambient Texting A MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore Ne e High Risk Design d Website to Accept Texts W Buying and Outfitting Truck a Brand Service S Training Material g Interrupting at Businesses in Conversational Judo do Block Club Messages ge Shorties Against Violence s Adopt a Lot Plant trees for peace Recruiting Trainers ti Partnership with Civic Entity (Alderman) rs Pop Up Mobile Presence e Response Bus us Kids Field Trip Prison Visit is Street Party t Street Festival Cook Off pportunity Menu pp Community Health Meter Co News you can Use

Create Channels

  • Instore Ticker
  • 10 min Editor
  • Radio CeaseFire
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use 2 Way Ambient Texting A GOOD NEWS ENGINE TRAIN EVERYBODY INVEST BACK Instore News Ticker e 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts W Brand Service S Training Material g Interrupting at Businesses in Conversational Judo do Block Club Messages ge Shorties Against Violence s Adopt a Lot Plant trees for peace Recruiting Trainers ti Partnership with Civic Entity (Alderman) rs e Presence e us us p isit is t Party t Street Festival Cook Off Web / Kiosk Opportunity Menu pp Community Health Meter Co News you can Use

Develop Mobile Create CeaseFire Presence

  • Buy
  • Outfit
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use 2 Way Ambient Texting A GOOD NEWS ENGINE TRAIN EVERYBODY INVEST BACK Instore News Ticker e High Risk Design Coding Website to Accept Texts W and Outfitting Truck a Brand Service S Training Material g Interrupting at Businesses in Conversational Judo do Block Club Messages ge Shorties Against Violence s Adopt a Lot Plant trees for peace Recruiting Trainers ti Partnership with Civic Entity (Alderman) rs Pop Up Mobile e Response Bus us Kids Field Trip p Prison Vis is Street P t Web / Kiosk Opportunity Menu pp News you can Use unity Health Meter Comm Co 10 min editor Radio CeaseFire Project Red

Create Engaging Activities

  • Response
  • Street Party
  • Field Trips
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use 2 Way Ambient Texting A GOOD NEWS ENGINE MOBILE PLATFORM INVEST BACK Instore News Ticker e High Risk Design Project Red Coding Website to Accept Texts W Buying and Outfitting Truck a sinesses in do do ges ge Shorties Against Violence s Adopt a Lot Plant trees for peace Partnership with Civic Entity (Alderman) rs Pop Up Mobile Presence e Response Bus us Kids Field Trip p Prison Visit is Street Party t Street Festival Cook Off Web / Kiosk Opportunity Menu pp unity Health Meter News you can Use Comm Co 10 min editor Radio CeaseFire

Develop Training Program Develop CeaseFire Brand

  • Training for Businesses
  • Training for Mid Risk
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use 2 Way Ambient Texting A GOOD NEWS ENGINE MOBILE PLATFORM INVEST BACK Instore News Ticker e 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts W Buying and Outfitting Truck a Service S g Material g Interrupting at Busin Conversational Judo Block Club Message s Against Violence s Adopt a Lot Plant trees for peace ting Trainers ti Partnership with Civic Entity (Alderman) rs Pop Up Mobile Presence e Response Bus us Kids Field Trip Prison Visit is Street Party t Street Festival Cook Off Web / Kiosk Opportunity Menu pp Community Health Meter Co News you can Use

Establish Trust Engage Community

  • Block Club Messages
  • Training for Mid Risk
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use 2 Way Ambient Texting A GOOD NEWS ENGINE MOBILE PLATFORM TRAIN EVERYBODY Instore News Ticker e High Risk Design Coding Website to Accept Texts W Buying and Outfitting Truck a Brand Service S Training Material g Interrupting at Businesses in Conversational Judo do Block Club Messages ge Shorties Against Violence s Adopt a Lot Plant trees for peace Recruiting Trainers ti Pop Up Mobile Presence e Response Bus us Kids Field Trip Prison Visit is Street Party t Street Festival Cook Off Web / Kiosk Opportunity Menu pp News you can Use unity Health Meter Comm Co 10 min editor Radio CeaseFire Project Red

Solicit Funding

  • Alderman
  • Mayor
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

Development Roll Out Pilot

2 Way Ambient Texting GOOD NEWS ENGINE

Phase 1 Phase 2 Phase 3 Phase 4

MOBILE PLATFORM TRAIN EVERYBODY INVEST BACK Instore News Ticker 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts Buying and Outfitting Truck Brand Service Training Material Interrupting at Businesses Conversational Judo Block Club Messages Shorties Against Violence Adopt a Lot Plant trees for peace Recruiting Trainers Partnership with Civic Entity (Alderman) Pop Up Mobile Presence Response Bus Kids Field Trip Prison Visit Street Party Street Festival Cook Off Web / Kiosk Opportunity Menu Community Health Meter News you can Use 2 Way Ambient Texting A GOOD NEWS ENGINE MOBILE PLATFORM TRAIN EVERYBODY Instore News Ticker e 10 min editor Radio CeaseFire High Risk Design Project Red Coding Website to Accept Texts W Buying and Outfitting Truck a Brand Service S Training Material g Interrupting at Businesses in Conversational Judo do Block Club Messages ge Shorties Against Violence s Recruiting Trainers ti ship with Civic Entity (Alderman) rs Pop Up Mobile Presence e Response Bus us Kids Field Trip p Prison Visit is Street Party t Street Festival Cook Off Web / Kiosk Opportunity Menu pp Community Health Meter Co News you can Use

Create Initiatives

  • Adopt a Lot
  • Plant Trees for Peace
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Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo

CeaseFire Ten Types

Comprehensive training & tech- nical assistance packages (2007) State of Illinois Member Initiative Funding (2004, 2005, 2009) Chicago Police Department data sharing (2000) CeaseFire program & participant documentation framework CeaseFire training presentations, manuals, & video scenarios Program monitoring & evaluation metrics & documentation Chicago Project for Violence Prevention Training & Technical Assistance Team CeaseFire Violence Interruption Team Assessment & program plan- ning consulting Program Management Training Outreach Worker Training Violence Interrupter Training Hospital Response Training Tailored interactions

FINANCE PROCESS OFFERING DELIVERY

Business Model Network Enabling Process Core Process Product Performance Product System Service Channel Brand Customer Experience

Good News Engine Good News Engine Good News Engine Universal Training Mobile Platform Mobile Platform Alderman Incentive Shorties VS Violence Heal the Space

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Thank You