The History CHAPTER 1 First mascots Affect on sales Popularity - - PowerPoint PPT Presentation

▶

Nov 01, 2022 365 likes •455 views

(Rice Krinkles, 2006) (Froot Loops, 2009) The History CHAPTER 1 First mascots Affect on sales Popularity Advertisements Change in style over years ) 3 1 0 2 (Tony Tiger, 2010) , p s i r C u g n i P (

SLIDE 1

SLIDE 2

The History

First mascots
Affect on sales
Popularity
Advertisements
Change in style over years

CHAPTER 1

(Rice Krinkles, 2006) (Froot Loops, 2009) (Tony Tiger, 2010) ( P i n g u C r i s p , 2 1 3 )

SLIDE 3

Methodologies

Quantitative research Questionnaires-Parents of children, People exposed to characters from a young age. What makes you choose the cereal? Popular mascots, ability to recognize them

CHARACTER CLOTHING EXPRESSION COLOURS

Semiotics

CHAPTER 2

“Ronald McDonald, the second most recognized fjgure among children after Santa Claus”

PARLOFF, 2003

(Cookie Crisp box, 2015)

SLIDE 4

Eyes in the isle

“Eye contact with cereal spokes-characters increased feelings of trust and connection to the brand.” A team of researchers from Cornell University in the US analysed the shelf placement and eye positioning of 86 cereal spokes-characters in 10 grocery stores, fjnding that those aimed at children overwhelmingly displayed downward eye infmection compared with cereals targeted at adults. “Cereal characters on child oriented cereals make incidental eye contact at children’s eye level,”

CHAPTER 2

CORNELL, 2003 CORNELL, 2003

(Nesquik cereal, 2015) (Cocopops rocks, 2015) Sugarpufgs box, 2014) Ricicles, 2010)

SLIDE 5

Marketing tatics

Catchphrases and jingles
Puzzles on boxes
Prizes inside
Health benefjts

In 2007, new laws were introduced about how companies could advertise which products to children. It meant that you could no longer, for example, try to persuade a kid to eat your unhealthy food.

CHAPTER 3

Cereal toys, 2015)

SLIDE 6

Conclusion

Future of cereal mascots in the UK
Restrictions on advertising to children
Health concerns
Increase in healthy eating
Link back to my fjndings from quantitive

research

(Cheerios parody, 2013)

SLIDE 7

Chapter themes

Introduction What I intend to fjnd out from research Brands that rely on mascots

3 Infmuence of marketing

Marketing tactics
Eyes in isles-Cornell study
Toys, new European laws restricting marketing

junk food to children

Reference to questionnaires

Conclusion

The future of cereals in UK
Are mascots dead?
Healthy eating increase

1 History

Introduction of mascots, afgect on sales,

popularity, advertisements

2 Methodology

Quantitative research questionnaires,

infmuence of mascots on sales.

Semiotics of characters, colours and clothing

worn to encourage sales.

SLIDE 8

Bibliography

Andersen, T. and Boeriis, M. (2007). Semiotic Cereals. [online] ResearchGate. Available at: http://www.researchgate.net/publication/235908263_Semiotic_Cereals [Accessed 7 Dec. 2015]. The Guardian, (2005). Jonathan Freedland investigates food industry intent on turning toddlers avaricious consumers. [online] Available at: http://www.theguardian.com/media/2005/oct/25/ advertising.food [Accessed 5 Dec. 2015]. Musicus, A., Tal, A. and Wansink, B. (2014). Eyes in the Aisles: Why Is Cap’n Crunch Looking Down at My Child?. Environment and Behavior, 47(7), pp.715-733.

Kelloggs.co.uk, (2015). Kellogg’s UK|Breakfast cereals, healthy recipes and snacks. [online] Available at: http://www.kelloggs.co.uk/en_GB/home.html [Accessed 7 Dec. 2015]. Nestle-cereals.com, (2015). [online] Available at: https://www.nestle-cereals.com/uk [Accessed 7 Dec. 2015].

Snap crackle pop commercial 1960s. (2006). [video] Available at: https://www.youtube.com/ watch?v=q6TIsxTdrCU [Accessed 5 Dec. 2015]. Froot Loops. (2009). [image] Available at: http://stickersandstuff.blogspot.co.uk/2009/06/froot- loops.html [Accessed 6 Dec. 2015]. Tony Tiger. (2010). [image] Available at:http://hwalther.home.xs4all.nl/images/opc-TonyTiger1. jpg [Accessed 6 Dec. 2015]. Rice Krinkles. (2006). [image] Available at:http://fjles.mom.me/photos/2013/05/23/6-43320-6- sugar-rice-krinkles-1369322458.jpg[Accessed 6 Dec. 2015]. Pingu Crisp. (2013). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/96/bb/ b8/96bbb804dfd7583eb404c8aa925a3438.jpg [Accessed 6 Dec. 2015]. Cookie Crisp. (2015). [image] Available at: http://kellys-expat-shopping.nl/fjles/2013/08/nestle- cookie-crisp.jpg [Accessed 5 Dec. 2015]. Nesquik bunny. (2015). [image] Available at: http://liveforfood.co.uk/wp-content/ uploads/2013/03/nesquik-cereal.jpg [Accessed 5 Dec. 2015].

Ricicles. (2010). [image] Available at: http://goodtoknow.media.ipcdigital.

co.uk/111/00000a189/5971_orh100000w614/Kelloggs-Ricicles---450g.jpg [Accessed 6 Dec. 2015]. Sugar Puffs. (2014). [image] Available at: http://i.dailymail.co.uk/i/ pix/2014/10/16/1413481192014_wps_4_Honey_Monster_Sugar_puffs.jpg [Accessed 6 Dec. 2015]. Cocopops rocks. (2015). [image] Available at: http://ecx.images-amazon.com/images/ I/51%2BYkdxg9oL.jpg [Accessed 6 Dec. 2015]. Cereal toys. (2015). [image] Available at: http://www.ebay.co.uk/itm/NESTLE-KELLOGGS- CEREAL-TOYS-CARTOON-NETWORK-DEXTER-WOBBLE-TOYS-/151898842032?hash=item 235de063b0:g:5NYAAOSwLzdWTGJ7 [Accessed 6 Dec. 2015]. Cheerios parody. (2013). [image] Available at:http://occ144datkn3vrjlq7r63p19.wpengine. netdna-cdn.com/wp-content/uploads/2011/05/cheerios.jpg [Accessed 6 Dec. 2015].