Business Opportunity Agri-food Trend Profile of Indonesia Trade - - PowerPoint PPT Presentation

business opportunity agri food trend profile of indonesia
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Business Opportunity Agri-food Trend Profile of Indonesia Trade - - PowerPoint PPT Presentation

Stefani Amanda Harmani Food Valley Ambassador Business Opportunity Agri-food Trend Profile of Indonesia Trade and Economy Trend and Opportunity Industrial Mapping Infrastructure Profile of Distribution Regulation


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Stefani Amanda Harmani Food Valley Ambassador

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Profile of Indonesia

  • Business Opportunity
  • Agri-food Trend

Profile of East Java

  • Trade and Economy
  • Trend and Opportunity
  • Industrial Mapping
  • Infrastructure
  • Distribution
  • Regulation
  • Useful Contacts
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  • Capital city

: Jakarta

  • Major languages

: Indonesian, 300 regional languages

  • Major religion

: Islam

  • Life expectancy

: 68 years (men), 72 years (women)[2]

  • Currency

: Rupiah (IDR)

  • Population

: 262 million [1]

  • Area

: 1.9 million km2 (742,308 sq miles)

  • Population density

:146 per Km2 (377 people per mi2).

  • Median age

: 28.6 years [1]

  • 54.7 % of the population is urban [1]

[1] www.worldometer.inco accessed on 13-2-2017 [2] BBC

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  • Southeast Asia's biggest economy.
  • 9th world largest economy based on GDP at PPP [1]
  • Higher consumer confidence index than US and EU [2] High purchasing power
  • 25% GDP comes from household spending of food and beverages

[1] World Bank 2014

[2] OECD 2014

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Urbanization Modern retail stores

  • Fast & good

Packaged / processed food

Growing of young population

  • Health-conscious
  • Lifestyle food
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Packaged food

  • Instant noodle

RTE Meal Exclusive instant noodle

Healthy food

  • Energy bar

Yogurt Breakfast oatmeal

Lifestyle food

  • Local chocolate

Chips flv.instant noodle Green tea banana chips

Wheat, processed meat, textured soy protein, processed vegetables Yogurt, grain cereals, nuts Chocolate, new spice flavorings

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[1][2]

[1] USDA 2012 [2] GAIN 2013 5 10 15 20 25

Wheat flour Wheat grain Packaged food (snack, nuts, breakfast cereal) Fresh fruit and vegetables Processed fruit and vegetebales Beverages (fruit juices)

%

Import volume growth (2011-2013)

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  • Top food product trend in Indonesia : packaged food, healthy food, lifestyle food
  • Top agrifood import in Indonesia : wheat, fruit&vegetables, packaged food (nuts,

cereal grain), beverages (fruit juices)

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Name : East Java Province Capital city : Surabaya Area : 47.799,75 Km2 Population : 39.107.095 people Ethnic groups : Jawa, Madura, Tengger, Osing Religion : Moslim: 96,3%, Protestant: 1,6 %, Catholic: 1 %, Budha: 0,4 %, Hindu : 0,6 % Administrative area : Disticts: 29, City: 9, Sub-districts: 664, Villages: 7.723 Website : http://www.jatimprov.go.id

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EAST JAVA Administrative Area

CITIES DISTRICTS

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EAST JAVA

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3 Main Pillars in East Java Economy:

  • Agriculture
  • Manufacturing Industry

(incl. food and beverages industries)

  • Trade, Hotel, Restaurant

(Tourism)

16% 27% 29% 9,00% 19,00%

GDP Structure of East Java 2010

Agriculture Manufacturing Industry Trade, Hotel, Restaurant Services Others

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EAST JAVA

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  • Fruit processing sector is still mainly dominated by small local industries.

They are showing a strong growth.

  • In 2009: 596,198 agro and chemical industries (incl.fruit processing

industries).

  • In 2010: 618,389 agro and chemical industries
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  • Medium and large

industries are paying more attention to this fruit processing sector.

  • 99% its capital is owned by

national private sector

  • 1% is owned by foreign

sector

20 40 60 80 100 120 140 2011 2012 2013

unit

Number of fruit and vegetables processing industries (medium and large scales)

100.000.000 200.000.000 300.000.000 400.000.000 500.000.000 600.000.000 700.000.000 2011 2012 2013

Rupiah (IDR)

Added value to the final fruit and vegetables product

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EAST JAVA

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13171 14368 15380 15772 11500 12000 12500 13000 13500 14000 14500 15000 15500 16000 2012 2013 2014 2015

MVA

Electricity power

200 400 600 800 1000 1200 1400 1600 1800 2011 2012 2013 2014

km

Development of the quality of the roads

Damaged roads Average roads Decent roads Excellent roads

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EAST JAVA Administrative Area

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Indonesia Retail Report Update 2015 (GAIN, 2015)

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Indonesia Retail Report Update 2015 (GAIN, 2015)

  • Main/ nationwide distributors

PT Natura Niaga Nusantara

  • Jl. Ancol Barat III No. 1-2, Jakarta Utara Jakarta ,

Indonesia Phone : +622129986282 +6281213113323 +6285100089989

  • PT. Sewu Segar Nusantara
  • Jl. Telesonic Dalam (Jl. Raya Gatot Subroto Km.

8) Tangerang, Banten 15810 Phone: +62 21 590 2937

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Consists of:

  • Hypermarket, Wholesale, Supermarket
  • High-end supermarket and Specialty stores
  • More than 60% of their fruit sales are of imported fresh fruit.
  • Offering wide variety of imported processed fruits, mainly canned, puree, and preserved fruits.
  • Fruit Boutique
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  • Wet markets

Offering common imported fresh fruits

  • Mom and pop store/ souvenir shop

Main distribution channel for processed fruit products (dried/preserved) in East Java

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Go-Jek Motorcycle taxis to transport people and goods

  • Transparent pricing &

tracking system

  • Instant courier
  • Transport
  • Shopping (shop and

deliver food, etc)

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  • Entry Permit (SKI)

“All imported food material/ingredients, including processed foods, must obtain an entry permit (SKI) from the head of BPOM (The National Agency for Drug and Food Control) for every shipment. ”

  • Import Quantity of Horticultural and Animal-Based Food Products

“Allocation of import quantities for imported horticultural products will be determined by government every six months.” These regulations limit the availability of imported fresh fruits in retail outlets, as more than 60 percent of hypermarket fruit sales are of imported fresh fruit.

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  • Duties and Taxes

“Most food and agricultural product import duties are 5 percent, most imported products are also assessed a value added tax of 10 percent and a sales tax of 2.5

  • percent. New tariffs is issued for value-added goods (incl. processed fruits) between

10-30%.”

  • Halal

Halal products include foods, beverages, drugs, cosmetics, biochemistry products, and genetically modified products. Forthcoming law: “Halal products intended for consumption, usage, or wear to be in accordance with Islamic Law. Halal products will also likely be required to bear a recognized halal certificate and be labeled with a recognized halal symbol.”

Indonesia Retail Report Update 2015 (GAIN, 2015)

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  • Labeling

“Label is written in Indonesian and to note GMO-derived ingredients.” “Supplementary labels (ML registration) should be affixed prior to customs clearance (before arriving in Indonesia). Statements or claims on the benefit of the food product shall only be included if they are supported by scientific facts.” Complying with The National Agency for Food and Drug Control (BPOM) labeling regulations, the new Food Law 18/2012, and the Consumer protection Act of 1999.

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  • Imported Product Registration Number (ML)

“All processed food products imported in retail packaging must be registered with BPOM prior to customs clearance. The registration process should be conducted by a local agent or importer.” Challenges: often non-transparent, costly, & time consuming However, the ML registration processed has improved slightly by the implementation of the E-registration for low risk processed food products since early 2013.

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  • Imported Fruits
  • Passing the laboratorium observation according to Codex International Food Standards

(CIFS) from WHO.

  • Free of Plant Pests  quarantine at the port
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EAST JAVA

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  • PT Aneka Food Tatarasa Industri

Business : fruit chips Phone +62 335 422300/421977 / Fax +62 335 421181

  • PT Pangan Lestari

Business: frozen fruit Phone +62 341 353430 / Fax +62 341 353430

  • PT Lasalle food del monte (multinasional)/ PT.Mitra

Sarana Purnama Phone +6285227067157 / +62281-641582

  • PT Koki Indocan

Business : fruit, vegetable processing and canned Phone: (+62343) 633016 / Fax: (+62343) 631769

  • PT JNI Mitrajaya Surabaya and Malang

Business: Distributor and Logistic Company in Surabaya and Malang, incl. fruit products Phone: +62 31 7495605

  • PT Primafood Pangan Indonesia

Business: fruit cocktail Address: Jl. Embong Gayam 11 Embong Kaliasin Genteng, Surabaya, Jawa Timur

  • PT Interfood Sukses Jasindo Surabaya
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  • PT Suryajaya Abadi Perkasa

Address: Jl. Raya surabaya Probolinggo Km 90, Jawa Timur Phone: (+62335) 421172

  • Ecofarm Cipta Karya, CV

Address: Jl. Kalimasada V No. 10, Malang, Jawa Timur 65122 Business : Agricultural product Phone: (+62341) 3419867 / Fax: (+62341) 327451

  • UD Kaisar Tahu

Business: processed fruits Phone: +62334 885230

  • CV Jaya Wijaya

Business: fruit chips Phone: +6231 8700365

  • Sumber Gizi Sejahtera

Business: fruit chips Phone: +62321 495160

  • UD. Sidojoyo A.G.

Business: canned fruits and vegetables Phone: +62333 462438

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  • Indonesian Tropical Fruit Research Institute (ITFRI)
  • Kraton Research Station

Research station for mango germplasm and pomelo germplasm

  • Pandean Research Station

Research station for mango germplasm

  • Cukurgondang Research Station

Initially established by Dutch in 1938 and currently known having one of the most complete mango germplasm in the world, particularly in South East Asia.

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  • Indonesian Citrus and Sub-Tropical Fruit Reserach Institute (ICSFTRI)

Phone: +62 341 592683 / Fax: +62 341 593047 Email: balitjestro@litbang.pertanian.go.id

  • Tlekung Research Station

Research scope: citrus, pomelo, longan strawberry, lychee, avocado, apple, peach/plum, grape, and other miscellaneous plants. The research station has a central collection of sub-tropical fruit plants.

  • Punten Research Station

This research station has the most complete germplasm of citrus in Indonesia.

  • Banaran Research Station

Focusing mainly on apple

  • Kliran Research Station

Focusing on citrus and strawberry

  • Banjarsari Research Station

The only research station focusing on grape and has the most complete grape germplasm in Indonesia.

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