The Good, The Bad & The Ugly Youth, Social Media & the Job - - PowerPoint PPT Presentation

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The Good, The Bad & The Ugly Youth, Social Media & the Job - - PowerPoint PPT Presentation

The Good, The Bad & The Ugly Youth, Social Media & the Job Search Catherine Maybrey maybrecr@mcmaster.ca Youth Employment Stats Ontario: Youth unemployment rate 16.2% (HRSDC) Youth NILF 18% reported wanting a


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The Good, The Bad & The Ugly

Youth, Social Media & the Job Search Catherine Maybrey maybrecr@mcmaster.ca

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Youth Employment Stats

  • Ontario:

– Youth unemployment rate 16.2% (HRSDC)

  • Youth NILF

– “18% reported wanting a job but stated that they had not looked for

  • ne.” (StatsCan)
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From the Employers’ Perspective… Lower cost of attracting candidates Increases pool of applicants Sneak preview of applicant; credibility based on connections

Hiring & Social Media

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Secondary Students (15-19)

Extracurricular Activities Volunteering Skills & Courses

Post-Secondary Students (19+)

Projects Experience Connections

The Benefits of LinkedIn

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Authentic Professional Selective Update

LinkedIn Dos

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Spam People Expect Miracles Forget Etiquette Be Shy

LinkedIn Don’t’s

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The Good, The Bad & The Ugly

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The best summary

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  • Relationship building tool
  • Ask for help
  • LinkedIn Groups for clients
  • Head start & long term growth

LinkedIn in the Youth Job Search

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Search Engine

Relationship Building

Social

Self- promotion

Twitter

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Twitter Search– Hashtags (#)

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Relationships: Employers & People

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Social (Sharing)-

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Self-Promotion

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Profile

  • Not using or misusing

Content

  • Swearing, ranting, racism

Selfishness

  • Spamming,

plagiarism

Worst Twitter Mistakes

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Worst Tweets

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Facebook Blogging Flickr YouTube

Other Social Media

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  • Service Providers: Social Media Savvy
  • Keyword in Social Media: SOCIAL
  • Time Commitments
  • Learning Curve
  • Customization & Personalization
  • The New Permanent Record

Key Takeaways