THE FIRST FOOD FRIENDLY COMMUNITY INITIATIVE (3FCI) Communities - - PowerPoint PPT Presentation

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THE FIRST FOOD FRIENDLY COMMUNITY INITIATIVE (3FCI) Communities - - PowerPoint PPT Presentation

Jan 01, 2024 265 likes •757 views

THE FIRST FOOD FRIENDLY COMMUNITY INITIATIVE (3FCI) Communities Matter: Transforming the Local Landscape for Healthier Mothers and Babies Whatever the question, the answer is in the community . Why arent more women breastfeeding?

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THE FIRST FOOD FRIENDLY COMMUNITY INITIATIVE (3FCI)

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Communities Matter: Transforming the Local Landscape for Healthier Mothers and Babies

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Whatever the question, the answer is in the community.

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Why aren’t more women breastfeeding?

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Rethink WHO is actually doing the breastfeeding

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Community as Partner

Community environment and influences as a social determinant of breastfeeding success.

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What we find in too many communities

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What is a first food desert?

No easily accessible support groups Less than 15% of the doctors referred to an LC No nursing mothers rooms in public places General “invisibility” of breastfeeding No Baby Friendly Hospital within 40 mins No culturally relevant IBCLC’s More than 50% of community members reported being “uncomfortable with nursing in public.”

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Selling breast milk: economic empowerment or exploitation?

  • Medolac campaign to “Increase

Breastfeeding and Economic Empowerment in Urban Areas”

  • Mother’s Milk Cooperative to enroll new

urban breast milk donors, providing breastfeeding support and compensation

  • Partnership to include key support by

local partners in target urban markets

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Economic and racial elements

  • Ethical questions about targeting low-

income Detroit women

  • No research supporting impact on

breastfeeding frequency/duration

  • Approved members paid $1/ounce; Sold to

hospitals for ~$7/ounce

  • Milk collected in Detroit not used for Detroit

babies

  • No collaboration with community BF

support groups

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Community Response

  • BMBFA, BMU, Mothering Justice, Moms Rising
  • Open letter to Medolac from Detroit mothers
  • Twitter (#stopmedolac)/Facebook
  • Local and national media coverage (see examples)
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Result

  • Medolac Laboratories Retires Planned Urban

Donor Commitment to Action Campaign Unimplemented

  • Community organizing successful –

empowerment AA women & local breastfeeding

  • rganizations
  • Contributes to/encourages further collaboration
  • n improving breastfeeding and infant mortality

rates in Detroit

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Transform “first food deserts” into… communities.

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“What you think of someone will determine what you are willing to do for someone.”

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MEDIA STEREOTYPES

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Liability

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What do you really know?

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The Community of Us

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Breastfeeding is Communal

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Mothers need to be supported where they eat, work, play and worship

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First Food Friendly Community Initiative (3FCI)

  • Engage all elements of community
  • Physicians
  • Faith-based groups
  • Businesses/Restaurants
  • Schools/ Colleges
  • Retailers/ Malls
  • Parks/Public places/Public transportation
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Pilot Cities:

Detroit Philadelphia Racine County, WI

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Step 1: Assess community resources and sentiment. Identify gaps

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Academic Advisory Council

Community-Partnered Participatory Research Model (CPPR)

Angela M. Johnson, MPH, PhD U of M Department of Multicultural Health Christiaan Morssink, MPH, PhD, United Nations Association University of Pennsylvania

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Step 2: Educate: Develop curriculum and training tools

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Step 3: Empower & Sustain: Put community members to work implementing ongoing education and outreach

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Step 4: Reward: With community recognition/certification

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Are they ready?

  • Community readiness is a prerequisite

for mobilization for a specific goal. The stronger the community's sense of identity, cohesion, and connectedness, the more likely it is that the community is ready to mobilize to address a specific issue.

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Comm-unity Comm-unicate

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Houston, we have a communications problem

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BIGGER THAN

BREASTFEEDING

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Focus on HOW not WHAT

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Beneficial not sacrificial

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“This is how change takes place in living systems, not from above but from within, from many local actions occurring simultaneously.”

  • - Grace Lee Boggs
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#NoMotherLeftBehind #NoCommunityLeftBehind

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www.BeFirstFoodFriendly.org

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Contact 3FCI

Project Director, Kimberly Seals Allers ksealsallers@gmail.com Kiddada Green KiddadaG@BMBFA.org Duane Kinnon Duane@KinnonGroup.com Project Coordinator, Doreen Dankerlui, MPH Doreen.3FCI@gmail.com Research Assistant, Preethi Patil, MPH Preethi.3FCI@gmail.com

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Kimberly Seals Allers ksealsallers@gmail.com Twitter: @iamKSealsAllers