(BFI) 2009 Update What is the Baby Friendly Initiative? The Baby - - PowerPoint PPT Presentation

Baby Friendly Initiative (BFI)

2009 Update

What is the Baby Friendly Initiative?

• The Baby - Friendly Initiative™ (BFI) is

a joint global campaign of the World Health Organization (WHO) and the United Nation’s Children’s Fund (UNICEF). The initiative provides a plan to protect, promote and support breastfeeding.

• The BFI provides guidelines for optimal

care within health services for all babies and mothers.

How does BFI fit with the new Public Heath Standards?

Child Health

• Assessment and surveillance

– Conduct epidemiological analysis of surveillance data in the area of: breastfeeding, healthy eating, healthy weights, growth and development and oral health.

• Promotion and Policy Development

– Implement health policies and the creation or enhancement of supportive environment to address: breastfeeding, healthy eating, healthy weights, growth and development and oral health.

• VPD Board of Health Outcomes;

– The public is aware of the importance of immunizations across the lifespan

• Chronic Disease Prevention Health

Promotion and Policy Development

– Will address the following topics: Healthy eating and Healthy weights

Public Health Standards continued

Public Health Standards continued

• Public Health Emergency Preparedness

Board of Health Outcomes:

– The public is aware of health risks and emergency preparedness

What have we been doing?

• December 2008 – Document review
• Fall 2009 – Preassessment
• 2010 – Final assessment

Are we ready for preassessment?

Seven Point Plan for the Protection, Promotion and Support of Breastfeeding in Community Health Services.

WELCOME BFI TRAIN

Step 1 Have a written breastfeeding policy that is routinely communicated to all staff and volunteers.

Step 2 Train all health professionals in the knowledge and skills necessary to implement the breastfeeding policy.

Step 3 Inform pregnant women and their families about the benefits and management of breastfeeding.

Step 4 Support mothers to establish and maintain exclusive breastfeeding for six months.

Step 5 Encourage sustained breastfeeding beyond six months with appropriate introduction of complementary foods.

Step 6 Provide a welcoming atmosphere for breastfeeding families.

Step 7 Promote collaboration between health care providers, breastfeeding support groups and the local community.

Enfamil A+™ is our closest formula to breastmilk