(BFI) 2009 Update What is the Baby Friendly Initiative? The Baby - PowerPoint PPT Presentation

Baby Friendly Initiative (BFI) 2009 Update

What is the Baby Friendly Initiative? • The Baby - Friendly Initiative™ (BFI) is a joint global campaign of the World Health Organization (WHO) and the United Nation’s Children’s Fund (UNICEF). The initiative provides a plan to protect, promote and support breastfeeding. • The BFI provides guidelines for optimal care within health services for all babies and mothers.

How does BFI fit with the new Public Heath Standards? Child Health • Assessment and surveillance – Conduct epidemiological analysis of surveillance data in the area of: breastfeeding, healthy eating, healthy weights, growth and development and oral health. • Promotion and Policy Development – Implement health policies and the creation or enhancement of supportive environment to address: breastfeeding, healthy eating, healthy weights, growth and development and oral health.

Public Health Standards continued • VPD Board of Health Outcomes; – The public is aware of the importance of immunizations across the lifespan • Chronic Disease Prevention Health Promotion and Policy Development – Will address the following topics: Healthy eating and Healthy weights

Public Health Standards continued • Public Health Emergency Preparedness Board of Health Outcomes: – The public is aware of health risks and emergency preparedness

What have we been doing? • December 2008 – Document review • Fall 2009 – Preassessment • 2010 – Final assessment Are we ready for preassessment?

Seven Point Plan for the Protection, Promotion and Support of Breastfeeding in Community Health Services. WELCOME BFI TRAIN

Step 1 Have a written breastfeeding policy that is routinely communicated to all staff and volunteers.

Step 2 Train all health professionals in the knowledge and skills necessary to implement the breastfeeding policy.

Step 3 Inform pregnant women and their families about the benefits and management of breastfeeding.

Step 4 Support mothers to establish and maintain exclusive breastfeeding for six months.

Step 5 Encourage sustained breastfeeding beyond six months with appropriate introduction of complementary foods.

Step 6 Provide a welcoming atmosphere for breastfeeding families.

Step 7 Promote collaboration between health care providers, breastfeeding support groups and the local community.

Enfamil A+ ™ is our closest formula to breastmilk