Madison College South Campus Initiative Community Engagement Results & New Facility Next Steps November 6, 2017
South Campus Initiative Timeline District Board Initial Actions District Board Action on South Madison South Madison Facility Planned Purchase May 2015-16 September 2017 May 2018 Projected South Campus Open for Classes August 2019 South Madison Advisory Council: Estimated WTCS February 2017 to Present Board Approvals January 2018 Community Engagement Efforts April – August 2017 Advisory Council Community Survey Public Meetings Individual Interviews Focus Groups
South Campus Service Area
Advisory Council Members › Sal C › Mi Carranza, President, Latino Education Council Mich chael Selesk eskie, South Madison Resident › Jes › Dezar essic ica C Cavazos, Executive Director, Latino Chamber arae ae Hou ouse, South Madison Resident of Commerce of Dane County › Ananda nda Mirilli, South Madison Resident › Mike M e Miller er, Business Development Specialist, Office › Dr. R Rube ben n Ant ntho hony, President/CEO, Urban League of of Business Resources, City of Madison Greater Madison › Karen M n Menende ndez Colle oller, , Executive Director, Centro › Mi Mick ck R Rusch ch, Transit Marketing and Customer Service Hispano Manager, Metro Transit › Zach B h Brando don, President, Greater Madison Chamber › Angie J e Jones nes, Director, Community Impact: Safe of Commerce Communities, Strong Neighborhoods, United Way of › Paul ul J Jadi din, President, MadRep Dane County › Mai Z › Jason B Zong V Vue, Hmong Professional Networking n Beloung ungy, Assistant Director, Access to Group Independence › Wesley › Charles ey S Sparkm kman, Director, Dane County Office of es B Brown, former Adult Basic & Development Equity and Inclusion Ed Instructor, Madison College › Dan B Bro rown, Executive Manager, Ho-Chunk Gaming Madison
Process Sources of Input / Demographics
Process Advisory Council provided input on Community survey content and structure Survey Community Survey demographic results informed locations of targeted public meetings Public Advisory Council suggested Meetings events to collect survey responses and public meeting locations Initial survey and public meeting Individual results informed interview and focus Interviews group questions Advisory Council provided contacts for interviews and focus Focus group participants Groups
Community Survey Distribution › Online outreach – City of Madison neighborhood associations, Alders, libraries and community centers – Joining Forces for Families – Students/faculty of South Campus – 40+ Faith-based organizations – 50+ community organizations › Paper copies made available at over 10 public locations › Project team members solicited survey responses at several community events
Community Survey Responses 631 responses › 392 online › 239 paper › 578 in English › 53 in Spanish
Community Survey: Who We Heard From › 56% 56% of respondents live within the South Campus service area › Level of Education: 31% 31% of respondents represent target market (less than high school, high school graduate or equivalent, some college credit but no degree, technical degree) › Income: 30% 30% of respondents have a yearly household income less than $35,000 › 17% 17% of respondents identified as having a disability
Community Survey: Who We Heard From › Demographics Survey Dane C County Re Respondents White 47% 85.5% Black 22% 5.3% Hispanic 21% 6.3% Asian 3% 6.1% Hmong 3% -
Community Survey: Who We Heard From › Age: › Primary languages: Gen X (31% 31%) English (78% 78%) Baby Boomer (30% 30%) Spanish (15% 15%) Millennial (28% 28%)
Public Meetings 60+ meeting attendees
Individual Interviews & Focus Groups Confidential and anonymous interviews with – 23 South Madison civic, business, and community leaders Seven focus group conversations with – Hmong Bayview residents – Joining Forces for Families – Community Centers – South Madison businesses – Area public schools – Madison College instructors and staff – Service organizations Source: https://www.usability.gov/sites/default/fil es/images/focus-group-full.jpg
Methodology Discussion Questions / Main Themes
Methodology Community Survey Spec ecial Atten ention P Paid to to Results f from 20 ques estions r regarding › Interested students facing barriers › Familiarity and experience with › Prospective students Madison College › Programming Priorities › Individuals with less than a full college education › Student Service Priorities › Individuals with a yearly household › Facility Amenity Priorities income less than $35,000 › Respondent Demographics › Demographic comparisons
Methodology › Issues and opportunities the South Campus Public Meetings should address › Key elements for success regarding – Recruiting new students – Creating a welcoming space Individual Interviews – Building community partnerships › Hopes and predictions for the South Campus › Specific needs and priorities of South Madison residents from individual experience Focus Groups and/or experience of community members served by represented organizations
Methodology Comments from each source of community input were tagged as relating to up to ten main themes: Affordability Partnerships Community Programs Diversity/Inclusion Recruitment Facility Staff Location/Access Services
Public Input Comm mmunity ty Surve vey (631) Advi visory ry Council Public Input put Meet etings ngs (4) 4) Rec ecommen endations: ns: Pro rograms ms Indi dividua dual Servi vices es Inte terview ews Facilities es (23) Focus us Gr Groups s (7) 7)
Results Programs / Services / Community & Partnerships / Facilities
Programs › Focus on 1. Adult Basic Education 2. GED/High school completion 3. English as a second language 4. Healthcare 5. STEM › Offer enough courses to complete full degrees on site › Course offerings should prepare graduates for family- supporting careers with local job prospects
Programs › Other suggestions Ethnic studies track and/or – Skilled ed t trades es emphasis on diversity throughout – Successful personal and the institution workplace skills – Computer skills Job training/placement center or certification program with – Communications connections to local opportunities – Cosmetology/Hairdressing – Dental al t train ainin ing Mentoring program for graduating – Nutrition students that provides help – Agronomy finding/retaining employment – Technical writing Opportunities for employees of local – Food ood s servic ice c certif ific icatio ion businesses to get certifications to – Human services start own businesses
Programs › Flexibility – Types of programs offered (certificates and credentials) – Times offered (evenings and weekends) › Campus staff and faculty should reflect the diversity of the South Madison community When would you be willing to attend classes at a new Madison College South Campus?
Services › Focus on 1. Convenient transportation 2. Career and employment 3. Academic advising 4. Academic support 5. Disability services › Provide childcare on site – Short term, drop in, evening, weekend
Suggested ed P Partner er S Servi vice e Provi vider ers National Alliance on Mental Illness Services Dane Co. (NAMI) Rape Crisis Center Domestic Abuse Intervention › Dedicate physical space for local service Services (DAIS) providers to share information and foster Freedom, Inc. connections Access to Independence › Provide space for non-profits to host Community Partnerships SOAR Case Management Services classes/workshops/events on campus Centro Hispano › Staff trained in cultural competency Boys and Girls Club › Financial aid counseling ACCESS Health Urban League of Greater Madison › Help-desk Madison Metropolitan Chapter of the Links Women in Focus
Services › Other suggestions Case-management style advising – Cross c cult ltural t l train inin ing an and (especially for adult learners at servi vice ces lower levels) – Post-incarceration support – Veterans support Robust advising model that – Immigration support addresses social/emotional issues – CSA/market as well as academic advising – Printing/faxing services – Resume w Campus should serve as a hub for e writing/inter erview w access to local service providers in prep eparati tion a assistance South Madison – Transportation from nearby cities
Community & Partnerships › Engage in robust community outreach with marketing efforts specifically for the South Madison community › Personal contacts/connections, face to face outreach efforts In your opinion, what would make Madison College a good neighbor in South Madison?
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