The Eyre Peninsula Brand Program Presented by Mark Allsopp Food - - PowerPoint PPT Presentation

▶

Jan 06, 2024 216 likes •336 views

The Eyre Peninsula Brand Program Presented by Mark Allsopp Food Industry Development Officer February 2015 Program summary Stakeholder membership and subscription structure Industry investment Program design lead by industry target

SLIDE 1

The Eyre Peninsula Brand Program

Presented by Mark Allsopp Food Industry Development Officer February 2015

SLIDE 2

Program summary

Stakeholder membership and

subscription structure

Industry investment
Program design lead by industry target

teams

Ownership held by RDAWEP

SLIDE 3

Brand objectives

Regional accumulator
Position the Eyre Peninsula as one of the

premium tourism and culinary destinations

Reinforce competitive advantages
Unified collaborative approach
Maximise growth potential for Eyre

Peninsula

SLIDE 4

Brand objectives

Unify, maximise, reinforce advantages,

position the Eyre Peninsula as a premium tourism and culinary destination

Eg - Seafood Marquee film

SLIDE 5

Target Markets

Food Program

– Chefs – Wholesalers – Importers – Retailers – Food consumers

Tourism Program

– Tourism trade partners – Tourists

SLIDE 6

In region marketing/promotion

SLIDE 7

Seafood Expedition 2014

SLIDE 8

Social media

SLIDE 9

In market promotion

SLIDE 10

In market promotion

SLIDE 11

Marketing Directory

Eyre Peninsula Seafood User Guide (English) Eyre Peninsula Seafood User Guide (Mandarin) Eyre Peninsula Seafood Flavour Wheel Eyre Peninsula Visitor Guide Eyre Peninsula Culinary Adventure Guide Eyre Peninsula Corporate Events Planner Nullarbor Guide www.exploreeyrepeninsula.com.au www.eventseyrepeninsula.com.au www.seafoodfrontier.com.au info@exporeeyrepeninsula.com.au info@eventseyrepeninsula.com.au trade@seafoodfrontier.com.au eyrepeninsulaaustraliasseafoodfrontier @eyre_peninsula @eyrepeninsula #eyrepeninsula Eyre Peninsula, Australia’s Seafood Frontier (Trade)

#

#eyrepeninsula #seafoodfrontier