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Jan 06, 2024 •216 likes •336 views

The Eyre Peninsula Brand Program Presented by Mark Allsopp Food Industry Development Officer February 2015 Program summary Stakeholder membership and subscription structure Industry investment Program design lead by industry target

  1. The Eyre Peninsula Brand Program Presented by Mark Allsopp Food Industry Development Officer February 2015

  2. Program summary • Stakeholder membership and subscription structure • Industry investment • Program design lead by industry target teams • Ownership held by RDAWEP

  3. Brand objectives • Regional accumulator • Position the Eyre Peninsula as one of the premium tourism and culinary destinations • Reinforce competitive advantages • Unified collaborative approach • Maximise growth potential for Eyre Peninsula

  4. Brand objectives • Unify, maximise, reinforce advantages, position the Eyre Peninsula as a premium tourism and culinary destination • Eg - Seafood Marquee film

  5. Target Markets • Food Program – Chefs – Wholesalers – Importers – Retailers – Food consumers • Tourism Program – Tourism trade partners – Tourists

  6. In region marketing/promotion

  7. Seafood Expedition 2014

  8. Social media

  9. In market promotion

  10. In market promotion

  11. Eyre Peninsula Seafood User Guide (English) Eyre Peninsula Seafood User Guide (Mandarin) Eyre Peninsula Seafood Flavour Wheel Eyre Peninsula Visitor Guide Eyre Peninsula Culinary Adventure Guide Eyre Peninsula Corporate Events Planner Nullarbor Guide Marketing www.exploreeyrepeninsula.com.au www.eventseyrepeninsula.com.au Directory www.seafoodfrontier.com.au info@exporeeyrepeninsula.com.au info@eventseyrepeninsula.com.au trade@seafoodfrontier.com.au eyrepeninsulaaustraliasseafoodfrontier @eyre_peninsula @eyrepeninsula #eyrepeninsula Eyre Peninsula, Australia’s Seafood Frontier (Trade) # #eyrepeninsula #seafoodfrontier

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