e-Types strategy Andrius Rimk nas e-Types SWOT Distinct culture - PowerPoint PPT Presentation

e-Types strategy Andrius Rimk ū nas

e-Types SWOT • Distinct culture and values • High costs • Full - stack user experience • Dynamic environment requires design services constant growth of competences • Client blind spots when evaluating total cost of ownership of the • High switching costs for clients services • Clear identification parameters for • Small, niche agencies, utilizing targeting new clients online marketplaces • Client’s in-house talents

e-Types Five forces analysis • new entrants barriers: • switching costs • brand reputation • long-tail activities •industry rivalry level: medium • switching costs: medium • power of customers: • power of suppliers: • high fixed costs • level: medium, • level: medium, • brand identity: very important • limited number of customers • best talents costs more • capabilities: depend on • suppliers (talents/employees) • threat of substitutes: high • buyer has numerous options to do the job

internationalization strategy • Internationalization drivers: markets/clients • Geographic advantages: distance, concentration of clients, willing to pay premium (mature economies) • Market selection: culture, language, regulation • Mode of entry: direct trade/export or greenfield investment