THE EUROPEAN PLANT-BASED FOODS SECTOR POLICY AND REGULATORY LANDSCAPE
ABOUT ENSA • ENSA - European Plant-based Foods Association • Established in 2003, as the European Natural Soyfoods Manufacturers Association • Membership is open to manufacturers located in Europe, producing plant-based alternatives to dairy and meat products, from soy and other non-animal products • ENSA ethical charter requests that soy drinks are made from whole soybeans and that all soy products are made from GM-free soy. • ENSA is registered in the EU Transparency Register (ID: 689045810852-79)
8 MEMBERS SPREAD ACROSS EUROPE
ENSA: THE VOICE OF THE EUROPEAN PLANT-BASED FOODS SECTOR Evolution of aggregated ENSA members have turnover of ENSA members an aggregated turnover of more than 1200 Turnover in million EUR 1000 1 billion EUR 800 600 400 Over 2000 200 0 2008 2018 direct jobs Plant-based alternatives to dairy represent Sourcing 2/3 of their 5% of the dairy market (EU9) soybeans from European farmers Plant-based alternatives to meat less than 1% of the meat market
OUR MISSION AND FOCUS We contribute to mainstreaming plant-based foods for healthier and more sustainable diets by raising awareness about these products amongst policy-makers.
THE CASE FOR PLANT-BASED FOODS
THE PLANT-BASED DIETS MOMENTUM “In part, Climate Change is driven by what we eat: 14.5% of greenhouse gas emissions result from livestock, especially cattle raised for both meat and milk. If cattle were a country, it would rank third in emissions behind the United States and China.”
A CHALLENGING REGULATORY ENVIRONMENT The Agriculture Committee of the European Parliament is proposing to restrict the use of certain sales denominations in the current revision of the Common Market Organisation Regulation, part of the EU’s Common Agricultual Policy. Meat alternatives Dairy alternatives The meat-related terms and names that fall under Protected designations shall also include: Article 17 of Regulation (EU) No 1169/2011 and (a) any direct or indirect commercial use of the designation that are currently used for meat and meat cuts shall be reserved exclusively for edible parts (i) for comparable products or products presented of the animals . as capable of being substituted not complying Names that fall under Article 17 of Regulation with the corresponding definition; (EU) No 1169/2011 that are currently used for (ii) in so far as such use exploits the reputation associated with the designation ; meat products and meat preparations shall be reserved exclusively for products containing meat. (b) any misuse, imitation or evocation, even if the These designations include, for example: composition or true nature of the product or - Steak service is indicated or accompanied by an expression such as “style”, “type”, “method”, - Sausage “as produced in”, “imitation”, “ flavour ”, - Escalope “substitute”, “like” or similar; - Burger - Hamburger (c) any other commercial indication or practice likely to mislead the consumer as to the product’s true nature or composition
MEAT DENOMINATIONS – NEXT STEPS European Parliament – new vote? Tri-logue negotiations Adoption Transition European Council – 1 year delay?
THANK YOU ENSA asbl Secretariat 22-24, rue du Luxembourg 1000 Brussels Tel: + +32 2 761 66 72 secretariat@ensa-eu.org www.ensa-eu.org
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